Jack Link's Explained

Link Snacks, Inc.
Foundation:Minong, Wisconsin, United States
Founder:John 'Jack' Link
Location:Minong, Wisconsin, United States of America[1]
Area Served:Worldwide
Industry:Food manufacturing

Link Snacks, Inc., better known as Jack Link's Protein Snacks, or simply Jack Link's, is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986,[3] using his great-grandfather's recipes.[4] They are known for their "Messin' with Sasquatch" ads.[5]

In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest including in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Underwood, Iowa; and its marketing office in Minneapolis.[6] [7]

On April 1, 2014, Jack Link's bought Unilever's meat snack division[8] in an attempt to expand its consumer base into Europe. The purchase includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.

In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.[9]

Advertising

In 2013, they signed a sponsorship deal with the Seattle Mariners.[10] In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal."[11] This new logo was designed by Davis Design of Mississauga, Ontario.[1] In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.[12] The company also employs a nutritionist, Christina Meyer-Jax, to explain the dietary value of protein as part of their marketing.[13]

Controversy

In December 2021, six European supermarket chains, including two owned by the Dutch firm Ahold Delhaize and a Carrefour subsidiary, said they would stop selling some or all beef products from Brazil.[14] The companies' decision was made due to suspected ties with the clearing of segments of the Amazon rainforest for local cattle farming. The world's largest meatpacker JBS and Jack Link's each source cattle from Brazil.[15]

External links

Notes and References

  1. Web site: You don't Know Jack. Underconsideration.com. 5 January 2019. 15 September 2018. https://web.archive.org/web/20180915001954/https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jacks_links_by_davis.php. live.
  2. Web site: About Us – Jack Link's . 2016-03-13 . https://web.archive.org/web/20160315133614/http://www.jacklinks.com/pages/our-story . 2016-03-15 . dead .
  3. News: Battle over beef jerky . Doris . Hajewski . April 1, 2007 . . December 27, 2013 . December 28, 2013 . https://web.archive.org/web/20131228065747/http://www.jsonline.com/business/29227269.html . live .
  4. Web site: About Us Jack Link's. Jacklinks.com. en. 2017-09-15. 2017-08-12. https://web.archive.org/web/20170812063243/https://www.jacklinks.com/about-us. live.
  5. Web site: 2021-01-14. Snack time! When stomachs growl, these delight. 2021-06-26. Arkansas Online. en. 2021-06-26. https://web.archive.org/web/20210626012555/https://www.arkansasonline.com/news/2021/jan/14/snack-time/. live.
  6. JACK LINK'S® GIVES BACK TO THE UNDERWOOD, IOWA COMMUNITY . August 27, 2014 . Link Snacks, Inc. . November 18, 2015 . https://web.archive.org/web/20151119034245/http://www.jacklinks.com/blogs/newsroom/17633697-jack-link-s-gives-back-to-the-underwood-iowa-community . November 19, 2015 . dead .
  7. News: Jack Link's enjoys ride as industry leader while keeping its family roots . Mike . Hughlett . October 24, 2015 . Star Tribune . November 18, 2015 . November 19, 2015 . https://web.archive.org/web/20151119165625/http://www.startribune.com/jack-link-s-enjoys-ride-as-industry-leader-while-keeping-its-family-roots/336421551/ . live .
  8. Web site: Peperami gobbled up by US meat snacks firm Jack Link's. 21 February 2014. 5 January 2019. Theguardian.com. 1 November 2020. https://web.archive.org/web/20201101145242/https://www.theguardian.com/business/2014/feb/21/peperami-unilever-jack-links. live.
  9. Web site: Contributor. 2020-01-10. Tyson Foods sells Golden Island jerky business to Jack Link's. 2020-09-14. FoodBev Media. en-GB. 2020-09-19. https://web.archive.org/web/20200919174844/https://www.foodbev.com/news/tyson-foods-sells-golden-island-jerky-business-to-jack-links/. live.
  10. News: Jack Link's inks sponsorship of Seattle Mariners . David . Schuyler . April 2, 2013 . . December 27, 2013 . February 3, 2014 . https://web.archive.org/web/20140203032843/http://www.bizjournals.com/milwaukee/news/2013/04/02/jack-links-inks-sponsorship-of.html . live .
  11. Web site: Jack Link's rolls out new logo, package, cleaner label. Meatpoultry.com. 5 January 2019. 5 January 2019. https://web.archive.org/web/20190105201227/https://www.meatpoultry.com/articles/12720-jack-link-s-rolls-out-new-logo-package-cleaner-label?v=preview. live.
  12. Web site: Jack Link's Beef Jerky TV Commercial, 'SasquatchWorkout: Kat's Calves'. Ispot.tv. 5 January 2019. 5 January 2019. https://web.archive.org/web/20190105201232/https://www.ispot.tv/ad/wktT/jack-links-beef-jerky-sasquatchworkout-kats-calves. live.
  13. Web site: Nutrition. Jacklinks.com. en. 2017-09-15. 2017-09-16. https://web.archive.org/web/20170916010720/https://www.jacklinks.com/nutrition. live.
  14. News: 2021-12-15. European supermarkets stop selling Brazil beef over deforestation links. en. Reuters. 2021-12-16. 2021-12-16. https://web.archive.org/web/20211216000327/https://www.reuters.com/markets/deals/european-supermarkets-stop-selling-brazil-beef-over-deforestation-links-2021-12-15/. live.
  15. Web site: JBS in Joint Venture with Jack Link's Beef Jerky. 2021-12-16. The Cattle Site. en. 2021-12-16. https://web.archive.org/web/20211216165037/https://www.thecattlesite.com/news/56724/jbs-in-joint-venture-with-jack-links-beef-jerky/. live.

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