Jabra (brand) explained

Jabra
Foundation:[1]
Founder:Elwood Norris[2]
Location City:Copenhagen
Location Country:Denmark
Area Served:Worldwide
Key People:Peter Karlstromer (CEO)[3]
Industry:Business and consumer electronics
Products:Professional and consumer audio
Num Employees:2,000
Parent:GN Store Nord
Homepage:www.jabra.com

Jabra is a Danish brand specializing in audio equipment and videoconferencing systems. It is owned by GN Audio, a division of the Danish company GN Group.[4] Jabra engineers, manufactures, and markets wireless, true wireless, and corded headphones for consumers and business customers.

History

Jabra Corporation was founded in the United States in 1983 as Norcom Electronics Corporation of America by the inventor and enterpreneur Woody Norris.[5] The company, holding several patents,[6] was acquired by GN Audio in September 2000, a division of the Danish company GN Group, founded by C. F. Tietgen in 1869 as the Great Northern Telegraph Company.[7] Jabra's manufacturing plant is located in China.[8]

In 2006, GN consolidated its Contact Center and Office headset division under the Jabra brand. A restructuring in 2008 established two divisions within Jabra, later named Enterprise and Consumer. This restructuring facilitated a greater focus on business-to-business and consumer markets respectively.[9] [10] Since 2012, development has also been located in China.

In early 2019, GN Audio acquired Altia Systems for approximately US$125 million, adding videoconferencing products to their lineup.[11] Later in 2019, the first video product from the acquisition was announced, the Jabra PanaCast.[12]

Jabra and GN Group

Jabra's product range includes wireless earbuds, noise-cancelling headphones, headsets, hearing aids, video conferencing cameras, and fitness-tracking sports headphones designed for use during exercise.

GN Group announced in a press-release on 11 June 2024 that Jabra would gradually wind down their Elite and Talk product lines. This announcement was made the same day as they announced the second generation of their most premium earbuds, Elite 8 Active and Elite 10.[13]

References

  1. https://techglobe734.wordpress.com/2017/11/07/jabra-headset-the-101-guide Jabra Headset the 101 Guide
  2. http://www.woodynorris.com/Articles/HGPGCorporateDigest.htm HGPGCorporateDigest
  3. https://www.gn.com/newsroom/announcement?id=2736851&lang=en&date=20230904&title=gn-moves-to-one-company-governance-structure-appoints-peter-karlstromer-to-group-ceo
  4. Web site: GN Group Overview. GN.com. 22 November 2019.
  5. Web site: Re-inventing the headset GN Jabra . 2024-07-18 . Issuu . en.
  6. Web site: Patents Assigned to Jabra Corporation . patents.justia.com . 10 September 2022.
  7. Web site: GN Group. GN. 2019-01-29.
  8. Hemaja Burud, Jabra Company Origin? Where is Jabra made? Is Jabra made in China? in technozive.com, 27 September 2021, retrieved 10 September 2022.
  9. Web site: GN Store Nord Financial Report 2008. 2019-01-29.
  10. Web site: GN Store Nord Financial Report 2006. 2019-01-29.
  11. Web site: GN acquires Altia Systems for $125M to add video to its advanced audio solutions. Tech Crunch, February 2019
  12. Web site: Jabra launches real-time intelligent video solution.
  13. https://www.gn.com/Newsroom/Announcement?id=2896501&lang=en&date=20240611&title=GN-to-gradually-wind-down-its-Elite-and-Talk-product-lines-Strong-performance-in-the-Hearing-division-to-partly-off-set-the-extraordinary-impact-from-the-gradual-wind-down

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