J C Sum Explained

J C Sum
Birth Name:Sum Jan-chung
Birth Date:1976 12, df=yes
Birth Place:Singapore
Nationality:Singaporean
Alma Mater:Victoria Junior College
National University of Singapore
Years Active:1993–present
Employer:Concept Magic (founder)
Evolve & Adapt (founder)
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J C Sum (born Sum Jan-chung; 5 December 1976) is a Singaporean hybrid marketer, author, content creator, former illusionist and illusion designer.

During his time as a professional illusionist, Sum was nicknamed "The Thinking Man's Magician", Sum was one of the most highly regarded illusionists and illusion designers from Asia. AsiaOne named him as "one of the most celebrated illusionists in Asia"[1] and MagicSeen called him "The Ace in Asia". The Straits Times stated that he is "Singapore's most famous magician"[2] and The Business Times of Singapore, credited him for bringing "magic to the mainstream market in Asia".[3]

Sum has been credited for popularising magic in Singapore by the local media and magic organizations.[4] Before his retirement from the stage, Sum performed around the world as a stage magician and illusionist for corporate and special events, showrooms and luxury cruise liners.[5] He now works as a strategy consultant with Evolve & Adapt, a marketing firm based outside Singapore.[6]

Magic career

Early career

Sum was born in Singapore in 5 December 1976. He studied at Victoria School and Victoria Junior College.[7]

Sum first found his interest in magic at a very young age of 12 years and began performing professionally at the age of 16. In 1993, Sum joined the International Brotherhood of Magicians, Singapore Ring 115 and took part in the 1994 Close-up Competition where he took 2nd place with an original cups and balls routine. He subsequently won the Most Entertaining Magician title at the 1996 IBM Ring 115 Close-up Magic Competition.[8] [9]

Sum performed his first show in 1993 for a children's party. In 1998, his "One-Man-Parade" was published in the March issue of The Linking Ring, the official publication of the International Brotherhood of Magicians. This collection of original magic effects earned him two coveted Linking Ring Awards the next year.

Throughout his junior college days and time in national service in the army, Sum performed shows and was also booked to perform close-up magic weekly at hotels at restaurants such as Shangri-la, Hilton, Four Seasons, Tony Romas and Lion City Hotel.[1] [8] [10] After national service, he was admitted to the National University of Singapore where he majored in English language and sociology, with a minor in philosophy. He gave up a 4th year honors degree to pursue magic full time.[11]

His early influences in magic include David Copperfield, Dai Vernon, John Carney, David Williamson, Darwin Ortiz, Paul Harris, Wayne Dobson, Jim Steinmeyer, Lance Burton, the Pendragons, Franz Harary, Frank Garcia, Michael Ammar, Richard Ang, Tang Sai Thong, Michael Lim and Pastor Lawrence Khong.[12] [8] [9] [13] [14]

By the new millennium, Sum was performing illusion shows for corporate and special events across Asia.[15] [16] [17] [18]

Career

Television and broadcast media projects

Sum's first television break came in the 2004 President's Star Charity where he performed a series of illusions including his Crystal Striptease illusion with former radio personality Jamie Yeo, a personalized card routine of S.R. Nathan, the 6th President of Singapore, and finally making a car appear along with Singapore sports Olympians. Together with a host of local celebrities, the show raised S$2.83 mil for various beneficiaries.[19] [20] [21] [22] [23] [24]

In 2006, Sum starred in Singapore's first street magic television series, as part of Jack Neo's popular Top Fun variety show for Channel 8, MediaCorp Studios. The series was created specifically for J C by MediaCorp Studios.[14] The segments were subsequently compiled and released as a VCD/ DVD titled Street Illusions, distributed by TS Group in Singapore and Malaysia. The same year, he also appeared in 3 episodes of a variety television show performing street magic for the Shanghai Oriental Television Station, China.[12]

In 2007, Sum starred in Magic in Motion, a 24-part street magic series produced for Singapore Press Holdings' MediaBoxOffice (SPHMBO).[2] [8] [25]

From 2009 to 2012, Sum, together with Magic Babe Ning appeared on several television shows around the world including: Channel 8's "Five Stars Carnival",[26] "Asia Uncut",[27] AXN EBuzz,[28] Sony Style TV Magazine, The Amazing Race Asia 4, "Duel Mahakarya Magician" on RCTI, Indonesia TV,[29] [30] Le Plus Grand Cabaret du Monde in Paris, France (2011 & 2012),[31] Itte-Q![32] and Italian TV, La Grande Magia.[33]

Live performances, mega illusion and stunts

From 2007 to 2013, Sum performed with Magic Babe Ning many notable projects. On 18 August 2007, Sum successfully presented the largest single live illusion ever staged in South East Asia,[34] "The Impossible Teleportation" Mega Illusion.[8] He teleported himself in 5 seconds, from street level while surrounded by more than 9000 spectators and reappeared on the roof of a skyscraper, 50 floors above, within a ring of witnesses. The Mega Illusion was staged at Raffles Place, the heart of the business district in Singapore.[34] [35] [36] [37] [38] [39]

Since then, Sum has designed and staged a wide variety of mega illusions and stunts including teleporting 3 people across the iconic Singapore River in 2.5 seconds.,[8] [13] [40] [41] [42] [43] [44] [45] [46] [47] [48] performing 15 grand illusions in 5 minutes.,[28] [49] [50] [51] [52] [53] [54] [55] teleporting a Volkswagen Golf 1.4 TSI from the Volkswagen showroom to the stage in 8.5 seconds,[56] [57] predicting the Singapore 4D lottery,[58] [59] [60] making five audience vanish while they were elevated 24feet high up in the air,[61] [62] [63] reading the minds of 100 random people in under 60 minutes[64] [65] [66] [67] and performing a tandem straitjacket escape suspended upside 75 ft in the air from a burning rope.[68] [69] [70]

Sum's next mega illusions include the teleportation of a large inanimate object,[49] [50] reading the minds of 1000 people, vanishing a train[3] and an illusion that will showcase Singapore's racial harmony.[41] He was in talks with Sentosa years ago to make the Merlion tower vanish but the project got canceled due to the SARS outbreak.[13]

Sum and Ning established Ultimate Magic, Singapore's first permanent illusion show from 2008 to 2009.[8] [10] [13] [71] [72] [73] [74] [75]

Sum's new technology digital magic act, the "iFrame" was officially launched in Kuala Lumpur, Malaysia on 23 March 2016 to corporate clients, event planners and media. The original creation took three years to conceptualize and design, and one additional year to build and rehearse.[76] [77] [78]

In 2016, Sum performed on Asia's newest and largest cruise liner, Royal Caribbean Cruise Liners', "Ovation of the Seas" as the resident headline entertainer from June to November 2016.[79]

Retirement from the entertainment industry

On 2 May 2020, Sum announced his retirement from the entertainment industry on his Facebook page. He revealed that he had spent the past year working with consulting clients and got certified as a management consultant and marketer.[80] [81]

Achievements and awards

Sum has achieved several records and awarded numerous awards including:

Illusion design and products

Sum designs many of his own illusions for his shows. He has written numerous books on illusion design and presentation.[87] [88]

Besides books, Sum has also released DVDs and video products on magic and illusions.

His published works include:

Consultancy career and business

Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM) in marketing management and SSG-WSQ Certified Digital Strategist.[90]

As a strategy consultant, he leads a team of marketers at Evolve & Adapt, to help with businesses on strategic marketing consulting, digital marketing training and SEO services. He also authored the book “Evolve, Adapt or Collapse: Bottom Line Marketing in a Digitally Evolving World"[91] that was featured on Money Mind on CNA938.[92]

In Singapore, Sum is recognized as a creative entrepreneur & marketer for making magic a successful career and business.[93] [94] He is the founder and creative magic producer for "Concept:Magic",[95] which produces his shows, special projects and manages magic talents.

Sum was a Spirit of Enterprise Nominee 2007 which recognizes individuals/ business with exceptional entrepreneurial spirit.[96] He is highly influenced by Jack Trout's & Al Ries' 'Positioning' marketing strategy which he adopts extensively in his businesses.

Sum runs a number of websites including IllusionBooks.com which is the world's largest free online resource for illusionists. Sum also spearheaded the development of largest single resource on Kabuki Drops, a theatrical curtain drop reveal system MagicKabukiDrop.com. He is also the creator of the Pro Magic Kabuki Drop system that is an original portable, manual Kabuki curtain drop system.

Sum is also the founder of Backstage Business Academy that educates entertainers on business, marketing and investing. He published "The Showbiz Master Plan: A Blueprint to Building a Successful Live Entertainment Career" that is available on Amazon and from J C directly.

Sum has given talks at numerous business events including for Passion Unleashed, for the Young Indians association in Kolkata, India as well as TEDxNTU and TEDxCQ events where he shared his thoughts on creativity, business and marketing.[97] [98]

Related videos

Notes and References

  1. https://www.asiaone.com/News/AsiaOne+News/Singapore/Story/A1Story20070810-21486.html "Singapore's David Copperfield"
  2. http://digital.asiaone.com/Digital/Features/Story/A1Story20070523-8321.html/ "Magic Techies"
  3. http://business.asiaone.com/Business/SME+Central/Prime+Movers/Story/A1Story20080303-52521.html/ "Sum Kind of Wonderful Magic"
  4. "Magic casts spell on S'poreans", The New Paper, 9 October 2010
  5. "Magic is his Reality" AlumNUS, Oct – Dec 2014
  6. Web site: New Marketing Model Saves Businesses in the Digital Economy or a Pandemic. PRWeb. 6 May 2020.
  7. Web site: Singapore Celebrity Magicians to Add Magic to Old Victorian Association Concert at the Esplanade. 12 May 2021. WebWire.
  8. http://www.jobsdb.com.sg/Singapore/campus/spotlight_cooljobs_magician.htm "Cool Jobs – Magician"
  9. "One Man Parade" The Linking Ring Magazine March 1998 Issue (Official Publication of the International Brotherhood of Magicians)
  10. "The Sum of All Illusions" (Cover Story), Current Events Issue 7.1, September 2008
  11. "Sum Kind of Wonderment" New Man Magazine (Singapore), December 2003
  12. "J C Sum, The Ace in Asia" MagicSeen, Issue 9, July 2006
  13. "The Ultimate Hocus Pocus", KuPon, August – September 2008 issue
  14. http://www.jcsum.com/tqr.html "The Quantum Ring August 2007 Issue"
  15. "Copperfield Can't Copy Me" The Straits Times – LIFE!, 2 April 2004
  16. "Abrabadabra... it's marketing magic" The New Paper, 17 April 2003
  17. "Selling Magic" The Edge Singapore, Options, 5 March 2007
  18. http://www.channelnewsasia.com/stories/lifestylenews/view/258914/1/.html/ "Use Your Own Illusion"
  19. President's Star Charity Coverage, Today, 19 September 2004
  20. President's Star Charity Coverage, Lianhe Zaobao, 14 September 2004
  21. President's Star Charity Coverage, The Straits Times – LIFE!, 14 September 2004
  22. President's Star Charity Coverage, The Straits Times, 13 September 2004
  23. President's Star Charity Coverage, The New Paper, 13 September 2004
  24. President's Star Charity Coverage, Today, 13 September 2004
  25. Bookends, The Sunday Times, 19 August 2007
  26. "The Living Room", News Radio 93.8FM, 27 February 2009
  27. http://www.webwire.com/ViewPressRel.asp?aId=94841 "Singapore Illusionist & Sexy Female Magician Make a Magical Appearance for Asia Uncut Talk Show on Star World"
  28. EBuzz, AXN, 3 July 2009
  29. http://id.omg.yahoo.com/news/duel-mahakarya-magician-sebuah-pertaruhan-para-39master39-khjx-0000340739.html "Duel Mahakarya Magician, Sebuah Pertaruhan Para 'Master'"
  30. http://www.rcti.tv/page/mahakarya-rcti "Mahakarya RCTI"
  31. http://backstagebusiness.wordpress.com/2012/01/03/first-singapore-artistes-on-le-plus-grand-cabaret-du-monde/ "First Singapore Artistes on Le Plus Grand Cabaret Du Monde"
  32. Web site: Filming in Tokyo, Japan for ItteQ!. Backstage Business.
  33. "When in Rome, it's Magical", The New Paper, 23 September 2013
  34. http://www.channelnewsasia.com/stories/singaporelocalnews/view/294777/1/.html/ "Singapore Magician Teleports from Ground to Rooftop of 50-storey Building"
  35. http://multimedia.asiaone.com/Multimedia/Story/A1Multimedia20070820-1119.html/ "The Impossible Teleportation: A Mega Success"
  36. http://www.straitstimes.com/Free/Story/STIStory_149800.html/ "Illusionist wows crowd as ST marks 162nd anniversary"
  37. "Just to Sum it Up" MagicSeen, Issue 17 October 2007
  38. http://itricks.com/news/?p=1883/ "50 Stories, 5 Seconds"
  39. "Asian Teleportation!", MAGIC Magazine, November 2007
  40. "Trick with Treats", The Straits Times LIFE!, 12 September 2008
  41. http://zaobao.com/sp/sp080925_529.shtml "新加坡河大型幻术表演 三人在数千人眼皮下消失"
  42. http://video2.channelnewsasia.com/cnavideos/chineseplayer.asp?skin=Player1.swf&player=chineseplayer.swf&filename=xin_092408_magicshow.flv Channel 8 News
  43. "魔术宝贝2.5秒让你消失",WOBAO, 8 August 2008
  44. http://www.hotstuffmag.net/modelsDetail.php?ID=067MN Hot Stuff Magazine Singapore
  45. "神奇魔术表演千名观众惊叹", Lianhe Wanbao, 25 September 2008
  46. http://www.xin.sg/article.php?article=23894 "幻术师瞬间传送真人 穿新加坡河畔"
  47. Channel 5 News, 24 September 2008
  48. "Singapore Tonight, Channel NewsAsia, 24 September 2008
  49. http://www.channelnewsasia.com/stories/entertainmentfeatures/view/438975/1/.html "Singapore magic duo set impossible record"
  50. http://www.todayonline.com/Plus/EDC090629-0000021/Local-duo-sets-world-record "Local duo sets world record"
  51. "中視午間新聞", CTV (Taiwan), 29 June 2009
  52. http://lifestyle.omy.sg/Lifestyle/Leisure/Hobby%2B%2526%2BInterest/Story/OMYStory200907011117-71581.html "5分钟变15种魔术　本地组合创世界纪录"
  53. http://itricks.com/news/2009/07/visual-evidence-of-15-illusions-in-5-minutes/ "Visual Evidence of 15 Illusions in 5 Minutes"
  54. http://razor.tv/site/servlet/segment/main/lifestyle/32656.html "15 Illusions in 5 Minutes"
  55. http://razor.tv/site/servlet/segment/main/lifestyle/32674.html "How far will they go?"
  56. "ST reader wins car in one try", The Sunday Times, 23 August 2009
  57. http://razor.tv/site/servlet/segment/main/news/35094.html "Gone in 8.5 Seconds (Destination X Part 2)"
  58. http://www.channelnewsasia.com/stories/entertainment/view/1033677/1/.html "S'pore illusionists spot on in 4D prediction"
  59. http://www.asiaone.com/News/AsiaOne+News/Singapore/Story/A1Story20100127-194877.html "Magicians' 4D prediction comes true"
  60. "They had winning digits but did not bet", The New Paper, 30 January 2010
  61. http://www.channelnewsasia.com/stories/entertainment/view/1098923/1/.html "Contest winners disappear in mid-air"
  62. http://www.todayonline.com/Singapore/EDC101213-0000167/Now-you-see-them,-now-you-dont "Now you see them, now you don't"
  63. http://news.omy.sg/News/Local%2BNews/Story/OMYStory201012101456-206618.html "美女帅哥魔术师　让5男女眼前消失"
  64. Web site: "Largest Mind Reading Feat", Singapore Book of Records, Retrieved 16 Jan 2011. singaporerecords.com.
  65. http://news.omy.sg/Lifestyle/Art%2Bn%2BCreativity/Out%2Bof%2Bthe%2BBox/Story/OMYStory201201091914-303249.html “本地魔术师1小时测百人心 记者：难以置信！”
  66. http://lifestyle.xin.msn.com/en/beauty-fashion/photos.aspx?cp-documentid=5741074 “Singapore sets world record for reading 100 minds in 1 hour”
  67. http://www.channelnewsasia.com/stories/singaporelocalnews/view/1175398/1/.html “Singapore magicians set mind-reading record”
  68. "Singapore magicians take their stunts to the next level - literally", Today, 30 August 2013
  69. "Up in the air at S'pore Night Fest", Today, 2 September 2013
  70. "J C Sum and Magic Babe Ning stun with stunts", The New Paper, 2 September 2013
  71. "Movie Magic with J C Sum", FiRST, October 2008
  72. Teens, February 2009
  73. http://www.channelnewsasia.com/stories/entertainmentfeatures/view/403427/1/.html "A touch of Asian magic"
  74. http://www.channelnewsasia.com/stories/singaporelocalnews/view/361610/1/.html "Singapore nightlife industry fights back against slowdown in tourism"
  75. "Magic Babe Ning & J C Sum – It takes two to magic", Kozine, February 2009 issue
  76. "国际魔术师岑政聪,独家呈献iframe", 南洋, 23 March 2016
  77. "Bytes of Magic", New Straits Times, 4 April 2016
  78. "A Private Show of J C Sum", Vision KL, 29 March 2016
  79. http://www.webwire.com/ViewPressRel.asp?aId=202742 "iPad Digital Magic Taken to the Next Level"
  80. Web site: J C Sum. www.facebook.com. en. 3 May 2020.
  81. Web site: Evolve Adapt or Collapse Book Launch J C Sum Evolve & Adapt. Hybrid Strategy & Digital Marketing Consultant in Singapore Evolve & Adapt. en-US. 3 May 2020.
  82. http://www.webwire.com/ViewPressRel.asp?aId=130275 "Singapore Illusionists Receive Special Recognition Award for Contributions to Arts & Media"
  83. http://www.webwire.com/ViewPressRel.asp?aId=99451 Singapore Magic Duo Awarded “Most Original Illusionists 2009” Merlin Awards
  84. http://jcsum.com/ningmerlin.pdf IMS Award Letter
  85. http://www.magicims.com/merlin_award_recipients.php "Merlin Awards Recipients"
  86. "J C & Ning go for gold", MagicSeen, July 2009
  87. "Singapore style spellbinding", The New Paper, 24 January 2009
  88. Lianhe Zao Bao's "ZB Now" (Cover Story), 23 September 2008
  89. J.C. Sum One-Man Parade. The Linking Ring. March 1999. 79. 3. 85–104. subscription.
  90. Web site: JC Sum. LinkedIn. 6 May 2020.
  91. Web site: 6 May 2020 . Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World . www.amazon.com.
  92. Web site: Highlights from J C Sum's Interview on Money Mind on CNA938. 6 May 2020. Hybrid Strategy & Digital Marketing Consultant in Singapore Evolve & Adapt. en-US. 6 May 2020.
  93. "Spellbound" The New Paper, 6 March 2008
  94. "Simply Magic", The Straits Times, 8 March 2008
  95. Web site: Concept Magic: Singapore Asia Magicians Illusionists and Entertainers > Exotic Magicians, Illusionists & Variety Entertainers in Asia. Concept Magic: Singapore Asia Magicians Illusionists and Entertainers.
  96. http://www.soe.com.sg/ 'List of Nominee' Retrieved, 17 March 2008.
  97. http://www.webwire.com/ViewPressRel.asp?aId=133787 ""Behind the Magic: The Value of Being Different" at TEDxNTU"
  98. http://tedxntu.com/speakers/ "Speakers"

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