J Brand Explained

J Brand
Founder:Jeff Rudes
Location:Los Angeles, California
Industry:Fashion
Products:Women's and Men's Denim, Ready-To-Wear
Num Employees:150-200
Parent:Fast Retailing

J Brand is an American denim clothing company founded in 2005 in Los Angeles, California.[1]

History

J Brand was co-founded by Jeff Rudes in 2004.[2] [3] In 2005, J Brand officially launched at the Ron Herman Melrose Denim Bar in Los Angeles, California.[4]

At its inception, the company only offered women's denim.[5] Their 811 Skinny style was popular.[6] Their most famous skinny is the Houlihan Cargo Pant, named for the M*A*S*H character Hot Lips Houlihan and originally perceived as a novelty item.[7] Frank Doroff, vice chairman of Bloomingdales department stores said it was their "best selling pant", selling thousands. J Brand sold more than 300,000 pairs.[8]

In late 2012, Fast Retailing announced they had bought 80% of J Brand for $290 million.[9]

Collaborations

J Brand has worked with fashion designers such as Christopher Kane, Simone Rocha, Henry Duarte, Erdem, Meadham Kirchhoff, Peter Pilotto, Richard Nicoll, and Proenza Schouler.[10] [11]

They have worked with creative director Karl Templar and photographer Craig McDean for their Fall 2012, Spring 2013, and Fall 2013 ad campaigns.[12]

Notes and References

  1. Web site: J Brand. jbrandjeans.com.
  2. Web site: Jeff Rudes (FABB conference speaker profile). 3 October 2013.
  3. Web site: Imran. Amed. CEO talk Jeff Rudes. Business of Fashion. 4 November 2013. December 2010.
  4. Web site: Sanders. Lorraine. Where the Skinny Jean Was Born (And How to Meet Her Maker). 7x7 SF. September 16, 2009. 2 October 2013. https://web.archive.org/web/20131005011517/http://www.7x7.com/tags/j-brand. 5 October 2013. dead.
  5. Web site: Hume. Marione. J Brand Genie. www.afr.com .
  6. Web site: Blue Plate Specials: Jeans Mutations. www.wwd.com . WWD . 11 November 2013. 2005-03-31.
  7. News: Horyn. Cathy. Houlihan, Reporting for Duty. New York Times. May 12, 2010 . 4 November 2013.
  8. Web site: Hume. Marion. J Brand Genie. afr.com. 8 November 2013. 2013-03-21.
  9. News: Inagaki . Kana . Fast Retailing to buy 80% stake in J Brand . Marketwatch . 8 November 2013 . Market Watch.
  10. Web site: Brand Power. 8 September 2010 . Vogue. 8 November 2013.
  11. Web site: Phelan. Hayley. Proenza Schouler and J Brand Make Denim To Die For!. 18 February 2010 . Teen Vogue. 8 November 2013.
  12. Web site: J Brand Ad Campaigns. Vogue. 11 November 2013.