Jash Explained

Creator:	Michael Cera Tim Heidecker Eric Wareheim Sarah Silverman Reggie Watts
Language:	English
Producer:	Daniel Kellison Doug DeLuca Mickey Meyer^[1]
Company:	Fullscreen Inc.

Jash (stylized as JASH) is a comedy community and advertising agency created by Michael Cera, Tim Heidecker, Eric Wareheim, Sarah Silverman and Reggie Watts.^{[2] [3]} New videos are posted to the Jash homepage periodically by the creative team, and by new members of the always expanding collective of comics.^[4] Jash premiered online March 10, 2013.^{[5] [6] [7]} Since its launch, Jash has gone on to extend its reach into traditional media with television, series and award-winning short films.

"JASH" was picked as the name of the channel instead of "JOSH" because that name was already taken. Later on the backronym "Just Attitude So Hey" was created to fit the "JASH" name.^[8]

History

Formation

Jash was formed under the YouTube Original Channel Initiative in October 2012.^{[9] [10]}

Launch

The channel was launched on March 10, 2013, concurrent with a kickoff panel by the creative team during South by Southwest (SXSW), broadcast live on the podcast Comedy Bang! Bang!^[11]

Acquisition by Group Nine Media

On November 7, 2017, JASH was acquired by Group Nine Media, which Discovery Communications (later Discovery Inc.) held a 35% stake in.^[12] Group Nine has since been folded into Vox Media.

Notes and References

1. News: Levine . Daniel S. . Michael Cera, Sarah Silverman launch YouTube channel Jash at SXSW . 12 March 2013 . . 2013-03-11 . dead . https://web.archive.org/web/20140227165354/http://thecelebritycafe.com/feature/2013/03/michael-cera-sarah-silverman-launch-youtube-channel-jash-sxsw-video . 27 February 2014 .
2. News: Matheson. Whitney. JASH: Your fave comedians launch a YouTube channel. 11 March 2013. USA Today. 2013-03-11.
3. News: Danton. Eric R.. Sarah Silverman, Michael Cera Launch JASH Comedy Channel on YouTube. 11 March 2013. Rolling Stone Magazine. 2013-03-11. 2021-07-11. https://web.archive.org/web/20210711202638/https://www.rollingstone.com/movies/movie-news/sarah-silverman-michael-cera-launch-jash-comedy-channel-on-youtube-47329/. dead.
4. News: La Putt. Chris. Sarah Silverman launching 'JASH' YouTube series w/ Michael Cera, Tim & Eric, and Reggie Watts, playing Wellmont Theatre. 12 March 2013. Brooklyn Vegan. 2013-03-12.
5. Web site: Comedy Site Jash.com Premieres at SXSW. 28 Mar 2013.
6. Web site: JASH: Sarah Silverman, Michael Cera, Tim & Eric and Reggie Watts Create a New YouTube Channel. 28 Mar 2013.
7. Web site: JASH panel pics from SXSW 3/10/13. 28 Mar 2013. 14 March 2013. https://web.archive.org/web/20130314011455/http://sarahsilvermanonline.com/2013/03/10/jash-panel-pics-from-sxsw-31013/. dead.
8. Web site: SXSW: Sarah Silverman, Michael Cera Launch YouTube Comedy Channel Jash. . 10 March 2013 .
9. News: Thomas . Kahlil . Sarah Silverman, Michael Cera Launch Comedy YouTube Channel: Is It Funny? Watch Here! . https://archive.today/20130411031649/http://www.idigitaltimes.com/articles/15872/20130311/sarah-silverman-michael-cera-launch-comedy-youtube.htm . dead . 2013-04-11 . 12 March 2013 . . 2013-03-11 .
10. News: Tartaglione. Nancy. Mipcom Briefs: 'Revenge' Gets Turkish Makeover, Warner Bros, Canal+ Output Deal, YouTube's New Channels, 'Hannibal' Sales. 12 March 2013. Deadline London. 2012-10-08.
11. News: Yamato. Jen. Sarah Silverman, Michael Cera, Tim & Eric, Reggie Watts Debut JASH Comedy Network: SXSW. 12 March 2013. Deadline Hollywood. 2013-03-10.
12. Web site: Group Nine Media Buys Jash, Digital Comedy Studio Whose Partners Include Sarah Silverman. Variety.com. 7 November 2017 .