J'adore (fragrance) explained
J'adore (in French pronounced as /ʒadɔʁ/; French for "I love", and a pun on the brand Dior)[1] is a perfume for women that was created in 1999 by French master perfumer Calice Becker for Parfums Christian Dior,[2] with a distinct tear-drop bottle shape designed by Hervé Van der Straeten.[3] First face of the brand was the estonian model Carmen Kass. Later she was replaced by Tiiu Kuik, and she was replaced by actress Charlize Theron from 2004 to 2024.[4] [5] In June 2024, Barbadian singer and businesswoman Rihanna was announced as the new face of the perfume, replacing Theron after her 20 year run as the spokeswoman of the fragrance.[6] Some perfume critics have detected a change in the recipe since the 1999 launch.[7] [8]
Dior has also released some flankers to J’Adore, such as J’Adore Eau Lumière in 2016.[9] That version featured notes of blood orange, rose and neroli.
Notes and References
- Marie-Claude Sicard Brand Revolution: Rethinking Brand Identity (2012), p. 130: "By the same token, there is a relationship of complementarity between the perfume 'J'adore' and the adoring fans of the Dior brand, who jump at the chance to spend bundles on tee-shirts emblazoned with the words 'J'adore Dior'."
- Book: Burr, Chandler . The perfect scent: a year inside the perfume industry in Paris and New York . Macmillan. 2008. 149.
- Web site: Eggenberger. Maxine. This Iconic French Perfume Was Made to Smell Like Solid Gold, and We Love It. 2021-01-24. Who What Wear. 24 January 2021 . en.
- Web site: Dilworth. Dianna. 2020-03-25. Dior celebrates floral source in new campaign for J'Adore. 2021-01-24. Luxury Daily. en-US.
- Web site: Charlize Theron is a golden goddess in new Dior Jadore Absolu campaign. 2021-08-26. cosmeticsbusiness.com.
- Web site: Ekpo . Ime . Rihanna Makes History As The New Face Of Dior's J’Adore Fragrance . 2024-06-27 . Forbes . en.
- Luca Turin, Tania Sanchez (2010). Perfumes: The A–Z Guide. . "When J'Adore was first released in 1999, it felt like a departure for Calice Becker, ... Today's J'Adore is a perfectly nice peachy, soapy rose floral with none of its former late afternoon glow. It smells like one of its own knockoffs. J'aime bien, mais j'adore pas."
- Nathalie Grainger (2010). Quintessentially Perfume. p. 79. "In 1999 a new legend was born with the launch of J'adore Eau de Parfum, a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit. The opulent fruity-floral juice takes flight with a fresh accord of ..."
- Web site: McColgin . Carol . 2016-04-01 . Charlize Theron on What's Next for Dior J'Adore's Campaign: "None of Your F—ing Business" . 2022-09-05 . The Hollywood Reporter . en-US.
