| Presenter: | Phillip Schofield |
| Country: | United Kingdom |
| Language: | English |
| Num Series: | 1 |
| Num Episodes: | 2 |
| Channel: | ITV |
It's Now or Never is a British game show, hosted by Phillip Schofield that aired on ITV, for a period of two episodes.
The first episode was broadcast on 22 July 2006, and was notable for featuring a live marriage proposal. The second episode was eventually broadcast on 30 December 2006, which focused on a woman called Louise Holliday, desperate to prove to her closest friend, who has been fighting a serious illness - how much she cares about her.
The series was cancelled after airing only one episode, as a result of poor ratings - 1.7 million saw the programme in its Saturday night prime time slot.
With low ratings, ITV decided to replace the following week's episode, 29 July 2006, with a repeat of outtakes show It'll Be Alright on the Night.