It's All About U Explained

It's All About U
Cover:SWV - It's All About U.jpg
Type:single
Artist:SWV
Album:New Beginning
Released:November 12, 1996
Recorded:1995
Genre:R&B
Length:3:43
Label:RCA
Producer:Allen "Allstar" Gordon
Prev Title:Use Your Heart
Prev Year:1996
Next Title:Can We
Next Year:1997

"It's All About U" is a song by SWV, released on November 12, 1996 as the third single from their second album, New Beginning (1996). The song was written by Allen "Allstar" Gordon, Andrea Martin, & Anthony Burroughs, and produced by Allen "Allstar" Gordon. The song found all three members taking lead, but Taj took predominant lead as opposed to Coko.

Critical reception

A reviewer from Music Week rated the song three out of five, adding, "Sounding at times like a mid-Sixties Smokey Robinson given a Nineties swingbeat feel, this attractively combines a raw, funky production with soulful vocals."[1]

Music video

The song's music video was filmed at the Museum of Science and Industry in Tampa, Florida,[2] and was directed by Kevin Bray.[3]

Track listing

US Single

  1. It's All About U (LP Version) 3:43
  2. It's All About U (Instrumental) 3:48
  3. It's All About U (A Cappella) 3:47

UK CD 1

  1. It's All About U (Radio Edit)
  2. It's All About U (Bounce Baby Bounce Remix)
  3. It's All About U (All Funked Up Remix)
  4. Anything (Old Skool Radio Version)

UK CD 2

  1. It's All About U (Radio Edit) 3:46
  2. Use Your Heart (Rappers Delight Remix) 3:05
  3. Use Your Heart (Duet Featuring Rome) 4:38
  4. You're The One (Special Mix With Hook & Rappers From The Remixes) 4:53

UK Cassette

  1. It's All About U (Radio Edit) 3:46
  2. You're The One (Special Mix With Hook & Rappers From The Remixes) 4:53

Europe CD

  1. It's All About U (LP Version) 3:43
  2. It's All About U (Fast Car Mix) 4:47
  3. It's All About U (Allstar Mix) 4:14
  4. It's All About U (Drumapella) 4:41

Release history

RegionDateFormatLabelRef.
United StatesNovember 12, 1996Contemporary hit radioRCA[5]
December 30, 1996CD single

Notes and References

  1. Reviews: Singles . . November 30, 1996 . 20 . October 5, 2021.
  2. https://www.facebook.com/mositampa/posts/10152227605067241 MOSI Facebook post
  3. Web site: mvdbase.com - SWV - "It's all about U". Music Video DataBase. https://web.archive.org/web/20060111002546/http://www.mvdbase.com/video.php?id=27305 . September 28, 2014. 2006-01-11 .
  4. Web site: SWV ARIA Chart history (complete) to 2024. ARIA. Imgur.com. July 28, 2024. N.B. The High Point number in the NAT column represents the release's peak on the national chart.
  5. November 8, 1996 . Selected New Releases: Adds November 12 . . 37.