It's All About U Explained
| It's All About U |
| Cover: | SWV - It's All About U.jpg |
| Type: | single |
| Artist: | SWV |
| Album: | New Beginning |
| Released: | November 12, 1996 |
| Recorded: | 1995 |
| Genre: | R&B |
| Length: | 3:43 |
| Label: | RCA |
| Producer: | Allen "Allstar" Gordon |
| Prev Title: | Use Your Heart |
| Prev Year: | 1996 |
| Next Title: | Can We |
| Next Year: | 1997 |
"It's All About U" is a song by SWV, released on November 12, 1996 as the third single from their second album, New Beginning (1996). The song was written by Allen "Allstar" Gordon, Andrea Martin, & Anthony Burroughs, and produced by Allen "Allstar" Gordon. The song found all three members taking lead, but Taj took predominant lead as opposed to Coko.
Critical reception
A reviewer from Music Week rated the song three out of five, adding, "Sounding at times like a mid-Sixties Smokey Robinson given a Nineties swingbeat feel, this attractively combines a raw, funky production with soulful vocals."[1]
Music video
The song's music video was filmed at the Museum of Science and Industry in Tampa, Florida,[2] and was directed by Kevin Bray.[3]
Track listing
US Single
- It's All About U (LP Version) 3:43
- It's All About U (Instrumental) 3:48
- It's All About U (A Cappella) 3:47
UK CD 1
- It's All About U (Radio Edit)
- It's All About U (Bounce Baby Bounce Remix)
- It's All About U (All Funked Up Remix)
- Anything (Old Skool Radio Version)
UK CD 2
- It's All About U (Radio Edit) 3:46
- Use Your Heart (Rappers Delight Remix) 3:05
- Use Your Heart (Duet Featuring Rome) 4:38
- You're The One (Special Mix With Hook & Rappers From The Remixes) 4:53
UK Cassette
- It's All About U (Radio Edit) 3:46
- You're The One (Special Mix With Hook & Rappers From The Remixes) 4:53
Europe CD
- It's All About U (LP Version) 3:43
- It's All About U (Fast Car Mix) 4:47
- It's All About U (Allstar Mix) 4:14
- It's All About U (Drumapella) 4:41
Release history
Notes and References
- Reviews: Singles . . November 30, 1996 . 20 . October 5, 2021.
- https://www.facebook.com/mositampa/posts/10152227605067241 MOSI Facebook post
- Web site: mvdbase.com - SWV - "It's all about U". Music Video DataBase. https://web.archive.org/web/20060111002546/http://www.mvdbase.com/video.php?id=27305 . September 28, 2014. 2006-01-11 .
- Web site: SWV ARIA Chart history (complete) to 2024. ARIA. Imgur.com. July 28, 2024. N.B. The High Point number in the NAT column represents the release's peak on the national chart.
- November 8, 1996 . Selected New Releases: Adds November 12 . . 37.
