Feld Entertainment Explained

Feld Entertainment Inc.
Type:Private
Industry:Entertainment
Predecessor:Ringling Brothers-Barnum & Bailey Combined Shows Inc.
Hq Location:Feld Entertainment Studio
Location City:Ellenton, Florida
Location Country:United States
Locations:4
Area Served:International
Products:Live shows
Production:Live arena shows
Num Employees:3,000
Divisions:Feld Consumer Products
live productions

Feld Entertainment Inc. is an American live show production company which owns a number of traveling shows. The company began with the Ringling Bros. and Barnum & Bailey Circus before expanding into additional live events, including Disney on Ice (under license from The Walt Disney Company), Monster Jam, Monster Energy AMA Supercross and Sesame Street Live (under license from Sesame Workshop). The company is family-owned.

History

In 1967, promoters Irvin Feld and Israel Feld, as well as former Houston, Texas mayor Roy M. Hofheinz made an offer to purchase the Ringling Bros. and Barnum & Bailey Circus from John Ringling North and other minority shareholders associated with the family. Broadway producers Cy Feuer and Ernest H. Martin sued in December 1967 to stop the sale.[1] Nevertheless, the purchase of the combined circuses from the Ringling and North families to the Feld group took place for $8 million. The company was taken public in 1969.[2] Kenneth Feld joined the business in 1970 after finishing college.[3]

In 1971, the Mattel toy manufacturer purchased the company's outstanding shares in 1971 for $50 million in stock, and Irvin Feld continued in his role as manager and producer of the circus.[2] After Walt Disney World opened near Orlando, Florida, in 1971, Mattel attempted to cash in on the tourism surge by opening Circus World in nearby Haines City.[4] Irvin & Kenneth Feld Productions in 1979 purchased from Chicago-based Bill Wirtz the Holiday on Ice and Ice Follies for $12 million. The company soon approached Disney about doing a Disney show on ice.[5] By 1980, the company produced 10 circus and ice show TV specials. An investment was also made in Barnum, the Broadway musical.[4] In 1981, Ken Feld started the Beyond Belief show at the New Frontier Hotel and Casino.[6] [7]

The Felds bought the company back in 1982 for $22.8 million. By then, the business included Holiday on Ice, Ice Follies, Walt Disney's World on Ice, and Beyond Belief starring Las Vegas magicians Siegfried and Roy.[2] Circus World was sold to Arizona developer James Monaghan in 1984.[8] Ringlings' third touring company, Gold Unit, premiered on July 1, 1988 in Japan and the smaller production, which later toured on trucks, was eventually routed into towns that were too small for the larger circus units. In late 1988, Beyond Belief began an international tour, which included New York's Radio City Music Hall and venues in Japan.[6]

Feld Entertainment

In, Irvin & Kenneth Feld Productions, Inc. changed its name to Feld Entertainment, Inc.[9] In 2001, Ken Feld began gifting shares of Feld Entertainment to his three daughters Nicole, Alana and Juliette Feld. Nicole was hired into the family business in 2001 and became the first female producer of the Ringling Bros. Circus in 2004. Alana also signed on in 2003.[10]

Due to an accident in October 2003, the Siegfried & Roy show was closed at the Mirage Hotel.[7] The following June, Feld Entertainment began producing Disney Live! with a Winnie the Pooh live show in the United Kingdom.[11] Alana produced the first Doodlebops Live! in 2006.[10] In 2006, Nicole was a vice president in charge of the circus. The company sold its Vienna, Virginia headquarters in May 2006 to America's Capital Partners then leased it back until 2018. In 2007, Nicole and Alana were elevated to executive vice president of the company.[10]

The company signed a 10-year agreement with Disney Live Family Entertainment for Disney on Ice, Disney Live and other Disney productions in August 2008.[7] In September, Feld also acquired the motorsports division of Live Nation, including the properties of Monster Jam (and several associated monster trucks), Supercross, Arenacross, and the IHRA. The motor sport division was renamed Feld Entertainment Motor Sports.[12] Feld Motor Sports launched its first new arena-based freestyle motocross touring production, Nuclear Cowboyz, in 2010.[13] Feld Motor Sports sold the IHRA to IRG Sports + Entertainment in 2012.[14]

Feld Entertainment and Zignia Live, management company of Arena Ciudad de Mexico and Arena Monterrey, signed a promotion agreement in April 2011 which brought various Feld productions to Zingia's managed arenas for a total of 18 weeks. Among the shows that toured Mexico was Ringling Bros. and Barnum & Bailey which returned in May 2012 after an absence of ten years.[15]

In January 2012, the company purchased Palmetto Corporate Center, a former Siemens Corp. complex in Ellenton, Florida, and over a five year period moved most of its operations and world headquarters, as well as its production center, to the complex.[16] Feld Entertainment also occupies a 241,457-square-foot warehouse in the Baltimore-Washington Industrial Park, Jessup, Maryland where it stores and distributes merchandise and souvenirs for its various productions.[17] In 2015, Feld Motor Sports HQ moved from Illinois to Ellenton.[18]

In March 2013, Feld agreed with Marvel Entertainment, which was acquired by The Walt Disney Company in 2009, to produce Marvel Universe Live!, a Marvel character-based live arena show.[19] Marketing campaign company Cimarron Group was hired in 2013 by Feld Entertainment for all media campaign for Marvel Live and other Feld shows.[20] The Cimarron Group however shut down August 2013.[21]

Juliette Feld was promoted to chief operating officer of the family-owned business in February 2016.[22] In November 2016, Feld Entertainment and Sesame Workshop announced an agreement for a new Sesame Street Live show to debut in October 2017 to replace one by VStar Entertainment Group ending in July 2017.[23] [24]

Citing low attendance rates, Feld Entertainment announced the Ringling Bros. and Barnum & Bailey Circus would close after their final performance on May 21, 2017. The retirement of the elephants was a factor in the decreased attendance, but the company would continue operating its Center for Elephant Conservation.[25] The newly "reimagined" circus opened in Bossier City, Louisiana on September 29, 2023, but without any animal acts.[26]

In 2018, Feld Entertainment and Universal Brand Development agreed to develop multiple properties into mobile pop-up attractions.

Units

Feld Entertainment owns:

Live show productions

Disney Live!

Others

Pop-up attractions

Theatrical

(most on Broadway):

External links

Notes and References

  1. News: Feuer and Martin Suing Felds Over Circus Sale . Cy Feuer and Ernest Martin, Broadway producers, brought suit in New York State Supreme Court yesterday to cancel the sale of the Ringling Brothers and Barnum Bailey Circus to Irvin and Israel Feld and Roy M. Hofheinz. . . December 5, 1967 . July 20, 2008 . Louis . Calta.
  2. News: Feld Family Buys Ringling Bros . Mattel Inc. said that it had sold Ringling Brothers-Barnum & Bailey Combined Shows Inc. for $22.8 million to a family that had owned the circus and has been in its management for 26 years. Two members of the family, Irvin Feld and his son, Kenneth, said that the deal included the circus, Ice Follies, Holiday on Ice and the new Walt Disney's World on Ice. ...Irvin Feld was a record and music promoter and music store chain owner before becoming involved with the circus in 1956. In 1967, he and a brother acquired the company's total assets from the Ringling and North families for $8 million. Two years later, the circus became a publicly held corporation, and in 1971 the company was sold to Mattel for $50 million in stock. . . March 19, 1982 . July 20, 2008 .
  3. News: Heath. Thomas. Feld Entertainment head prepares to pass his empire to his daughters. https://archive.today/20130630140420/http://articles.washingtonpost.com/2012-06-15/business/35461096_1_nicole-feld-dominique-jando-trapeze. dead. June 30, 2013. May 11, 2013. Washington Post. June 15, 2012.
  4. News: Langdon. Dolly. Lord of the Rings' Irvin Feld Has Made a Fading Circus the Greatest Show on Earth Again. August 4, 2015. People. May 12, 1980.
  5. News: Dale. Steve. Snow White And Greenbacks. July 30, 2015. Chicago Tribune. January 20, 1995.
  6. News: Disney Ice Extravaganza Opens. August 10, 2015. Los Angeles Times. Times Wire Services. July 1, 1988.
  7. News: Grove. Lloyd. The World According to Kenneth Feld. August 3, 2015. Upstart Business Journal. American City Business Journals. August 28, 2008. 5,18.
  8. News: Vaughan. Vicki. Circus World Sold And Closed. August 4, 2015. Orlando Sentinel. May 14, 1986. August 23, 2015. https://web.archive.org/web/20150823022329/http://articles.sun-sentinel.com/1986-05-14/business/8601290050_1_circus-world-high-flying-circus-circus-motif. dead.
  9. Web site: Feld Entertainment, Inc. Event. SunBiz.og. State of Florida Division of Corporation. July 30, 2015.
  10. News: Tupponce. Joan. Think your office is a circus?. August 8, 2015. Virginia Business. July 29, 2009. October 19, 2015. https://web.archive.org/web/20151019191901/http://www.virginiabusiness.com/news/article/think-your-office-is-a-circus. dead.
  11. News: 'Disney Live! Winnie The Pooh to play at the Beacon Theatre. August 8, 2015. New York Theatre Guide. September 20, 2005.
  12. News: Plumb. Tierney. Feld Entertainment enters motor sports business. May 11, 2013. Washington Business Journal. September 11, 2009.
  13. News: Malok. Andre. Nuclear Cowboyz: Jersey boy goes airborne at the IZOD Center . July 31, 2015. NJ.com. NJ Advance Media. February 28, 2014.
  14. News: Boudevin. Jessica. Deckard. Linda. Drag Racing Firm Scores Major Financing. May 30, 2017. Venues Today. October 7, 2014. en. https://web.archive.org/web/20170530022053/http://www.venuestoday.com/news/detail/irgse-financial-plan-1007. May 30, 2017. dead.
  15. News: Boardman. Liz. Brave New World. January 17, 2017. Venues Today. June 4, 2011. https://web.archive.org/web/20170103015337/http://www.venuestoday.com/news/detail/brave_new_world. January 3, 2017. dead.
  16. News: Sword. Doug. Feld Entertainment moving headquarters to Ellenton. May 11, 2013. Herald-Tribune. January 31, 2012. Michael Pollick.
  17. News: Litten. Kevin. Ringling Bros., Barnum & Bailey to store circus merchandise in a huge Jessup warehouse. August 13, 2015. Baltimore Business Journal. American City Business Journals. October 17, 2013.
  18. News: Janelle O’Dea. Janelle O’Dea. Feld Entertainment gave executives $1.5 million in raises in 2015. May 1, 2018. Bradenton Herald. May 20, 2017. en.
  19. News: Marvel, circus company join forces for superhero arena show. May 11, 2013. Los Angeles Times. March 13, 2013.
  20. News: Graser. Marc. Feld Entertainment Taps Cimarron to Market Marvel's Superhero Arena Show . January 20, 2017. Chicago Tribune. Variety. Tribune Publishing. July 15, 2013. en.
  21. News: Graser. Marc. Is 'Marvel Universe Live!' the Comic Book Company's 'Cirque du Marvel'? . January 20, 2017. Chicago Tribune. Tribune Publishing. October 14, 2013. en.
  22. News: Juliette Feld Appointed COO. January 19, 2017. Venues Today. February 17, 2016. en. https://web.archive.org/web/20170201234749/http://www.venuestoday.com/news/detail/juliette-feld-appointed-coo-21716. February 1, 2017. dead.
  23. News: Nakashima. Rebecca. VStar Finds New CEO. January 19, 2017. Venues Today. April 6, 2016. en. https://web.archive.org/web/20170201234834/http://www.venuestoday.com/news/detail/vstar-finds-new-ceo-4616. February 1, 2017. dead.
  24. News: 'Sesame Street' to Take the Stage. January 17, 2017. License! Global. UBM. November 18, 2016.
  25. News: Lush . Tamara . APNewsBreak: Ringling Bros. circus to close after 146 years. January 17, 2017. The Big Story. Associated Press. January 14, 2017.
  26. News: Nir . Sadrah Maslin . Ringling Circus Is Returning. Lions, Tigers and Dumbo Are Not. . The New York Times . May 18, 2022 . 28 July 2022.
  27. Web site: Feld Entertainment, Inc Company profile. https://web.archive.org/web/20150924002525/http://www.eswr.com/docs/Ringling/FEI_companyprofile.pdf. dead. September 24, 2015. eswr.com. Feld Entertainment, Inc. August 14, 2015.
  28. News: Frederick. Missy. With new motor sports unit, Feld Entertainment battles recession. August 7, 2015. Washington Business Journal. June 1, 2009.
  29. . Playhouse Disney Live! Brings Disney Channel Favorities Together on Stage to 70 U.S. Cities in Their First Live Touring Production . Feld Entertainment . August 13, 2015.
  30. News: Newman . Brad . Disney characters take center stage. August 12, 2015 . Amarillo Globe-News. October 14, 2010.
  31. News: Disney Junior Live: Pirate & Princess Adventure Overview. The New York Times . August 13, 2015.
  32. News: Tulloch. Katrina. Belle, Snow White and Cinderella coming to 'Disney LIVE!' at The Oncenter this fall. August 11, 2015. The Post-Standard. Syracuse Media Group. May 8, 2015.
  33. News: Mickey's Music Festival brings Disney fun to Shore. August 13, 2015. Delmarva Now. Gannett. November 19, 2014.
  34. News: Brooks. Dave. The Future of Feld is Now. August 12, 2015. Amplify Magazine. April 16, 2015.
  35. News: Kennedy Wynne. Sharon. Ambitious Marvel stunt show makes world premiere in Tampa. July 29, 2014. Tampa Bay Times. July 1, 2014.
  36. News: Multimedia Show Recreates Spirit of George Lucas Films. August 14, 2015. Christian Science Monitor. AP. February 22, 1993.
  37. Web site: 'Phineas and Ferb: The Best Live Tour Ever!' coming to Columbus. 2012-07-15.
  38. News: Beck. Jerry. Behold The Sheer Horror of "Phineas and Ferb – Live!". May 29, 2018. IndieWire. January 9, 2015.
  39. News: Grebey. James. Jurassic World Live Tour's Challenge is Making Movie Dinosaurs Live . April 13, 2019. April 10, 2019.
  40. News: Storey. Ken. After killing off Ringling Brothers, Feld Entertainment now turns to a new Jurassic World arena show. May 1, 2018. Orlando Weekly. January 29, 2018. en.
  41. News: Whyte. Alexandra. Universal, Feld develop Trolls interactive attraction. May 1, 2018. Kidscreen. Brunico Communications Ltd.. May 1, 2018.
  42. News: Gross . Arlene . New 'DreamWorks Trolls' event coming to NYC . August 15, 2018 . Newsday . July 31, 2018 . en.
  43. News: Heath. Thomas. The man behind the 'Greatest Show on Earth'. January 19, 2017. The Washington Post. May 3, 2010. 1.

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