Isol-Aid Explained

Music Festival Name:Isol-Aid
Location:Australia
Years Active:2020–present

Isol-Aid (pitched as an Instagram Live Music Festival) is a stay-at-home festival initiative aiming to assist the Australian music industry during the COVID-19 pandemic.[1]

The first concert featured 72 artists and took place from 12 noon to 12 midnight on 21–22 March 2020. Artists' live-streamed their 20-minute performance via their Instagram accounts from wherever they were practising self-distancing.[2]

A second festival occurred on 28–29 March 2020, featuring 74 artists and a third on 4–5 April 2020.

In July 2021, Isol-Aid launched Homegrown, a new program providing creative and financial support to emerging bands across Australia and New Zealand. Homegrown was pitched as a 16-week program whereby "emerging local acts are invited to perform 30-minute sets alongside established artists as part of Isol-Aid's online festival." The first event took place on 14 July 2021.[3]

On 1 September 2021, Isol-Aid announced Australian Musicians for Afghanistan, as eight-hour livestream concert to help raise funds for Afghanistan, with all money raised from the event being donated to the Australian-based aid organisation Mahboba's Promise. The event took place on 2 September 2021.[4]

At the 2021 Music Victoria Awards, Isol-Aid won Best Festival.[5]

Background

Isol-Aid is an online music festival and community, profiling musicians – who would otherwise have had shows, launches, tours and other appearances planned – to create content and stream live and online to an audience. The festival was created in the days after the coronavirus pandemic reached Australia, when it became immediately clear that musicians and their teams would be heavily impacted by the cancellation of their shows and tours.

The online festival was free to watch, but viewers were asked to support the artists if they could saying "whatever you donate will go directly to the Isol-Aid artists and their teams."[6] An Isol-Aid statement added "If they are in the financial position to do so, viewers are encouraged to buy music and merch from the artists' Bandcamp and Patreon pages, [and] their websites."[2]

Awards and nominations

Music Victoria Awards

The Music Victoria Awards, are an annual awards night celebrating Victorian music. Best Festival commenced in 2016.[7] [8]

! |-| 2020| Isol-Aid| Best Festival| | [9] [10] |-| 2021| Isol-Aid| Best Festival| | [11] [12] |-

Notes and References

  1. Book: Keith. Sarah. The State of the music industry. Hughes. Diane. Crowdy. Denis. Morrow. Guy. Evans. Mark. 978-2-36170-087-4. Sarafian. Victor. 221–241. Offline and online : liveness in the Australian music industries. 2014. 1959.14/336715. 896253467. Findlay. Rosie. 65034042.
  2. Web site: Isol-Aid is a stacked Aussie livestreaming music festival that's happening this weekend. Australian Broadcasting Corporation. 19 March 2020. 4 September 2021. Newstead, Al.
  3. Web site: Online phenomenon Isol-Aid unveils Homegrown, a new program supporting emerging artists. beat.com.au. 6 July 2021. 4 September 2021.
  4. Web site: Isol-Aid announces livestreamed Afghanistan fundraiser concert. The Music Network. 1 September 2021. 2 September 2021. Brewster, Will.
  5. Web site: Kylie Minogue, Pierre Baroni, to be inducted into Music Victoria Hall of Fame at upcoming awards. The Music Network. 8 October 2021. 9 October 2021.
  6. Web site: About Isol-Aid. isolaidfestival. 4 September 2021.
  7. Web site: Previous Nominess. Music Victoria. 13 August 2020. 19 September 2020. https://web.archive.org/web/20200919214225/https://www.musicvictoria.com.au/musicvictoriaawards/previous-nominees. dead.
  8. Web site: Previous Winners. Music Victoria. 13 August 2020. 31 July 2019. https://web.archive.org/web/20190731040330/https://musicvictoria.com.au/musicvictoriaawards/previous-winners. dead.
  9. Web site: Industry Awards Winners And Hall Of Fame Inductees Revealed + 2020 Music Victoria Awards Nominees Announced With Public Voting Now Open! . Music Victoria. 9 October 2020 . 9 October 2020.
  10. Web site: Sampa The Great Walks Off With a Stack of Music Victoria Awards. noise11. 10 December 2020. 10 December 2020.
  11. Web site: Music Victoria Awards Reveals Line-up And Nominees for 2021. Noise11. 11 November 2021. 12 November 2021.
  12. Web site: Music Victoria Awards 2021 Winners. scenestr.com.au. 9 December 2021. 9 December 2021.