Isabel Noboa Explained

Isabel Noboa
Birth Name:Isabel Noboa Pontón de Loor
Birth Place:Guayaquil, Ecuador
Occupation:Businessperson
Mother:Isabel Pontón Ávila
Relatives:Álvaro Noboa (brother)

Isabel Noboa Pontón de Loor is an Ecuadorian businessperson, the founder and chief executive officer of the, one of the largest business groups in Ecuador. She is considered one of the most prominent women entrepreneurs in Latin America, and is known for philanthropic initiatives.

Biography

Isabel Noboa is the daughter of Ecuadorian businessman, founder of the Noboa Corporation, and Isabel Pontón Ávila. She was one of six siblings, one of whom is businessman and politician Álvaro Noboa.[1] She left Ecuador at age 12 to study at St. George's School in Clarens, Switzerland. Later she would take distance learning classes in economics from the University of London. After her return to Guayaquil, she married at age 21, and had three children. In 1968, she opened an English and French language academy at their residence. In 1974, she closed the academy and began philanthropic work with a foundation in support of adoption.[2]

In 1994, after the death of her father, Luis Noboa, disputes occurred between his heirs, until they finally reached a settlement agreement in 1997.[3] This happened while Isabel Noboa's marriage was going through a severe crisis. Under the terms of the agreement, she was assigned some of the companies of the former Noboa Corporation, which would become the foundations of the . She shared ownership with her sister Diana, who would later step aside due to the economic situation of the country at that time.[3] [4]

In 1998, Noboa and Isidro Romero divorced by mutual agreement. In 2007, she married Dr. Agustin Loor in a lavish ceremony held at his mansion in La Moraleja on Via a Samborodon, attended by many members of Guatemalan and Ecuadorian high society.[5] She has maintained a cordial relationship with Romero and his family, to the point that she and Loor are regularly invited to their parties.[6]

Business career

From the partition of the Noboa Corporation, Isabel Noboa was assigned as the national representative of Coca-Cola, the, and, among other companies and investments. Until 1997, she had been a housewife, with no experience in the business world, but she decided to run these companies herself. For this purpose, she created the Nobis Consortium and trained in business administration by enrolling in the Advanced Management Program at Harvard Business School.[7] The beginnings of her business career were marked by the 1998–99 financial crisis. She and her team took care of stabilizing several companies with millions of dollars in debts. Another of Noboa's business achievements was the rescue of the historic brand. During the 2000s, Isabel Noboa emerged as a recognized figure in the Ecuadorian business scene, especially in the Guayaquil real estate market through the company Pronobis.[8] [9]

Philanthropy

Isabel Noboa has founded and chaired several nonprofit organizations in Ecuador, such as the Foundation for the Adoption of Our Children (FANN) in 1974, the "Seeds of Love" Foundation for the prevention and treatment of addiction, and the Nobis Foundation, a social responsibility initiative, in 1999. Since 2000, she has organized the "Ecuador Triunfador" campaign that awards prizes annually for young Ecuadorians who develop social enterprises oriented toward values of coexistence.[10]

Minister

In early 2003, during the government of Lucio Gutiérrez, Isabel Noboa served as president of the National Competitiveness Council of Ecuador, a position with the rank of minister.[11] She resigned at the end of that year.[12]

Works

Awards and recognitions

Notes and References

  1. Web site: Volume 21 . Rodolfo . Pérez Pimentel . Rodolfo Pérez Pimentel . . Spanish . 2019-11-12.
  2. News: Isabel Noboa, su límite es el mundo . Isabel Noboa, Her Limit is the World . . Spanish . 2005-03-07 . https://web.archive.org/web/20130406074835/http://www.hoy.com.ec/noticias-ecuador/isabel-noboa-su-limite-es-el-mundo-199631.html . 2013-04-06 . dead . 2019-11-12.
  3. La batalla legal del siglo . The Legal Battle of the Century . Vistazo . 742 . Spanish . 1998-07-28 . https://archive.today/20130412103304/http://www.explored.com.ec/noticias-ecuador/la-batalla-legal-del-siglo-669.html . April 12, 2013 . dead . 2019-11-12 .
  4. News: Imperio Noboa se divide en dos . Noboa Empire Divided in Two . . Quito . Spanish . 1997-04-07 . https://archive.today/20130412104911/http://www.hoy.com.ec/noticias-ecuador/imperio-noboa-se-divide-en-dos-115325.html . April 12, 2013 . dead . 2019-11-12 .
  5. News: Boda Loor - Noboa . Loor - Noboa Wedding . . Spanish . 2007-10-27 . 2019-11-12.
  6. News: Grupo Noboa busca socios en Europa . Grupo Noboa Looks for Partners in Europe . . Quito . Spanish . 1998-05-08 . https://archive.today/20130412104738/http://www.hoy.com.ec/noticias-ecuador/grupo-noboa-busca-socios-en-europa-89563.html . April 12, 2013 . dead . 2019-11-12 .
  7. Web site: Isabel Noboa Caribe BIZ Forum. 2021-01-08. caribebizforum.camarabaq.org.co.
  8. News: Isabel Noboa . . Spanish . 2011-06-27 . 2019-11-12.
  9. News: Empresaria rechaza la crisis . Businesswoman Rejects the Crisis . . Spanish . 2013-04-12 . 2019-11-12.
  10. News: Estudiantes invitados a la campaña Ecuador Triunfador de Nobis . Students Invited to Nobis's Ecuador Triunfador Campaign . . Gran Guayaquil . Spanish . 2012-06-04 . 2019-11-12.
  11. News: Isabel Noboa, representante del Gobierno en competitividad . Isabel Noboa, Representative of the Government in Competitiveness . . Spanish . 2003-02-18 . 2019-11-12.
  12. Decreto 1212-A . Registro Oficial de Ecuador . 253 . Spanish . 2004-01-16 . 2019-11-12.
  13. News: Las firmas y empresarios más respetados . The Most Respected Firms and Businesspeople . . Spanish . 2011-06-27 . 2019-11-12.
  14. 2009, el año de la cautela . 2009, The Year of Caution . Vistazo . Spanish . 2010-09-17 . https://web.archive.org/web/20100929192352/http://www.vistazo.com/ea/500empresas/?eImpresa=1034 . 2010-09-29 . dead . 2019-11-12.
  15. Asamblea Nacional distinguió como ciudadana ejemplar a Isabel Noboa . National Assembly Recognizes Isabel Noboa as Exemplary Citizen . Diario Expreso Expresiones . Spanish . 2012-12-03 . https://archive.today/20130701050314/http://expresiones.expreso.ec/ediciones/2012/12/03/sociales/asamblea-nacional-distinguio-como-ciudadana-ejemplar-a-isabel-noboa/ . 2013-07-01 . dead . 2019-11-12.
  16. SMG-2017-15754 . Órdenes del día del mes . . 1–2 . Spanish . 2017-09-15 . 2019-11-12.
  17. News: Isabel Noboa, mejor empresaria industrial de latinoamérica . Isabel Noboa, Best Industrial Businessperson of Latin America . Oscar . Martínez . Última Hora Ecuador . Spanish . 2019-10-14 . 2019-11-12.

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