Iretidayo Zaccheaus Explained

Ireti Zaccheaus
Birth Name:Iretidayo Morenikeji Zaccheaus
Birth Place:Lagos
Nationality: Nigeria
Occupation:Fashion entrepreneur
Known For:Street Souk
Citizenship:Nigerian
Father:Teni Zaccheaus Sr.
Mother:Yewande Zaccheaus
Relatives:Teezee
Years Active:2018–present

Iretidayo Zaccheaus, mononymously known as Ireti, is a British-Nigerian fashion entrepreneur. She is best known as the creator of Street Souk,[1] an urban fashion convention held in Lagos, Nigeria since 2018. Ireti also serves as the community manager at Metallic Inc, and the fashion curator for Our Homecoming music festival in affiliation with Street Souk.[2]

In 2020, CNN profiled Ireti as one of The young West Africans finding their voice through streetwear.[3] In 2022, Victoria and Albert Museum in collaboration with Nataal Magazine, profiled her as one of the new waves of streetwear coming out of Cape Town and Lagos.[4] On 22 February 2023, The Business of Fashion named Ireti as one of The Gatekeepers to Nigeria’s Fashion Market.[5]

Early life and education

Iretidayo Morenikeji Zaccheaus was born in Lagos. She graduated from the University of Manchester in International Business Finance and Economics in 2020, with a Master’s degree in Marketing Strategy and Innovation at Cass Business School, London.[6] Ireti cited her brother Teezee, and her cousins as one of her earliest inspirations and love for streetwears.[7] In conversation with GUAP, Ireti cited her mom for inspiring her streetwear convention, after she attended her mom's fashion convention in Nigeria.

Career

In 2018, Ireti founded Street Souk,[8] a streetwear convocation co-signed by Virgil Abloh.[9] In the same year, she served as the creative director for The Native limited edition jerseys in partnership with Nike. In 2022, Ireti was on the panel for LFW AW22.[10] On 11 August 2023, Ireti spoke on cross-cultural collaboration at Our Homecoming Festival Building Empowered Narratives Panel Talk.[11]

Personal life

Ireti is the Nigerian record executive Teezee sister.

Notes and References

  1. Web site: Seward . Mahoro . Inside Street Souk, Lagos' leading streetwear convention . i-d.vice.com . 25 August 2023 . en.
  2. Web site: Get Ready Fashionistas as Pan-African Fashion and Music Festival, Homecoming returns to Lagos April 15th-17th . BellaNaija . 26 August 2023 . 16 April 2022.
  3. Web site: Obi . Ify . The young West Africans finding their voice through streetwear . CNN . 25 August 2023 . en . 18 August 2020.
  4. Web site: Gen next: Africa Fashion · V&A . Victoria and Albert Museum . 25 August 2023 . en.
  5. Web site: Miller . Daniel-yaw . The Gatekeepers to Nigeria’s Fashion Market . The Business of Fashion . 25 August 2023 . en . 22 February 2023.
  6. Web site: Iretidayo Zaccheus is the founder of Street Souk, putting Africa's Streetwear fashion on a global scale . Businessday NG . 25 August 2023 . 10 April 2021.
  7. Web site: Rafael . Eyram . Meet Ireti: The Avatar Of Africa’s Thriving Streetwear Scene . GUAP . 25 August 2023 . 8 March 2023.
  8. Web site: C.J. . Nelson . The Powerhouse Behind Nigeria’s Biggest Streetwear Event - Okayplayer . www.okayafrica.com . 25 August 2023 . en.
  9. Web site: C.j . Nelson . Photos from Street Souk, the Lagos streetwear fair championing home talent . Dazed . 25 August 2023 . en . 9 January 2023.
  10. Web site: LFW AW22 . nataal.com . 25 August 2023.
  11. Web site: Mayers . Kacion . What went down at Lagos’ Homecoming festival . . 11 September 2023.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Iretidayo Zaccheaus".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.