Iran Slogan of the Year explained

Naming the motto of the year in Iran is done by Ali Khamenei Supreme leader every new year in Nowrooz. The first instance began in 1999, where he selected the "title of year".

1990–1999

Supreme leader announces the title of the new year by messages broadcast on IRIB TV in new years eve.^[1]

• 1990: Emphasis on "Internal Transformation and Reform"
• 1991: Emphasis on "Bright Morning"
• 1992: Emphasis on "Strengthening Spirituality"
• 1993: Emphasis on "Social Justice"
• 1994: Emphasis on "Saving"
• 1995: Emphasis on "Work Ethics, Social Discipline, Economic order"
• 1996: Emphasis on the "Necessity of Avoiding waste and Preserving the Wealth and Public Resources of the Country"
• 1997: Emphasis on "Attention to Spirituality and Moral Virtues"
• 1998: Emphasis on "Saving and avoiding اسراف luxury(waste), contentment and standing on Islamic and revolutionary positions"
• 1999: Year of Imam Khomeini, in honor of 100 years since the birth of the founder of the Islamic Republic

2000–2009

• 2000: Year of Imam Ali
• 2001:National authority and job creation, (Name recommended by Mohammad Khatami then Iranian President)
• 2002: Greatness and Imam Hossein Pride
• 2003: Serve
• 2004: Year of Answering (Government ministries answered people's questions)
• 2005: National correlation and public cooperation^[2]
• 2006: Year of Great Prophet Mohammad (possibly named in relation to Jyllands-Posten Muhammad cartoons controversy)
• 2007: Year of National Unity and Islamic Coherence^[3]
• 2008: Innovation and flourishing (30 year anniversary of revolution)
• 2009: Moving toward reforming consumption

2010–2021

• 2010: Extra willing, extra work
• 2011: Economic jihad (name selected due to Iranian subsidy reform plan, and mounting international sanctions)
• 2012: National production and supporting Iranian capital and businesses
• 2013: Political and economic epic
• 2014: Economy and culture, through national will and jihadi management^[4]
• 2015: Government and people, Empathy and compassion
• 2016: Resisting economy: action and work^[5]
• 2017: Resisting economy: production – job creation
• 2018: Supporting Iranian products^[6]
• 2019: Production prosperity^[7]
• 2020: Jumping production^[8]
• 2021: Production, supports and barriers removing^[9]

Notes and References

1. Web site: 2012-03-26. مرکز اسناد انقلاب اسلامی – بازخوانی پیام‌های نوروزی رهبر انقلاب. 2021-03-20. https://web.archive.org/web/20120326214432/http://www.irdc.ir/fa/content/17742/default.aspx. 2012-03-26.
2. Web site: BBC Persian. 2021-03-20. www.bbc.com. 2021-03-20. https://web.archive.org/web/20210320150541/https://www.bbc.com/persian/iran/story/2005/03/050322_a_mr_leader_message. live.
3. Web site: Magiran روزنامه رسالت (1386/08/05): اهمیت نامگذاری سال 1386 به عنوان سال اتحاد ملی و انسجام اسلامی. 2021-03-20. www.magiran.com.
4. Web site: پیام نوروزی به مناسبت آغاز سال ۱۳۹۳. 2021-03-20. farsi.khamenei.ir. 2021-03-20. https://web.archive.org/web/20210320150538/https://farsi.khamenei.ir/message-content?id=25952. live.
5. Web site: 2015-03-21. رهبر ایران در پیام نوروزی خواستار 'همدلی و همزبانی' دولت و ملت شد. 2021-03-20. BBC News فارسی. fa. 2021-03-20. https://web.archive.org/web/20210320150536/https://www.bbc.com/persian/iran/2015/03/150320_u14_iran_leaders_norouz_message. live.
6. Web site: 2018-03-20. رهبر انقلاب با تبریک سال نو: شعار امسال "حمایت از کالای ایرانی" است. 2021-03-20. ایسنا. fa. 2021-03-20. https://web.archive.org/web/20210320150548/https://www.isna.ir/news/96122915757/%D8%B1%D9%87%D8%A8%D8%B1-%D8%A7%D9%86%D9%82%D9%84%D8%A7%D8%A8-%D8%A8%D8%A7-%D8%AA%D8%A8%D8%B1%DB%8C%DA%A9-%D8%B3%D8%A7%D9%84-%D9%86%D9%88-%D8%B4%D8%B9%D8%A7%D8%B1-%D8%A7%D9%85%D8%B3%D8%A7%D9%84-%D8%AD%D9%85%D8%A7%DB%8C%D8%AA-%D8%A7%D8%B2-%DA%A9%D8%A7%D9%84%D8%A7%DB%8C-%D8%A7%DB%8C%D8%B1%D8%A7%D9%86%DB%8C. live.
7. Web site: پیام نوروزی به مناسبت آغاز سال ۱۳۹۸. 2021-03-20. farsi.khamenei.ir. 2021-03-20. https://web.archive.org/web/20210320150610/https://farsi.khamenei.ir/message-content?id=42034. live.
8. Web site: پیام نوروزی به مناسبت آغاز سال ۱۳۹۹. 2021-03-20. farsi.khamenei.ir. 2021-03-20. https://web.archive.org/web/20210320150539/https://farsi.khamenei.ir/message-content?id=45205. live.
9. Web site: 2021-03-20. رهبر انقلاب ۱۴۰۰ را سال "تولید؛ پشتیبانی‌ها، مانع‌زدایی‌ها" نامگذاری کردند. 2021-03-20. ایسنا. fa. 2021-03-20. https://web.archive.org/web/20210320150539/https://www.isna.ir/news/99123022514/%D8%B1%D9%87%D8%A8%D8%B1-%D8%A7%D9%86%D9%82%D9%84%D8%A7%D8%A8-%DB%B1%DB%B4%DB%B0%DB%B0-%D8%B1%D8%A7-%D8%B3%D8%A7%D9%84-%D8%AA%D9%88%D9%84%DB%8C%D8%AF-%D9%BE%D8%B4%D8%AA%DB%8C%D8%A8%D8%A7%D9%86%DB%8C-%D9%87%D8%A7-%D9%85%D8%A7%D9%86%D8%B9-%D8%B2%D8%AF%D8%A7%DB%8C%DB%8C-%D9%87%D8%A7-%D9%86%D8%A7%D9%85%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C. live.