Invisible Oranges Explained

Invisible Oranges
Screenshot Size:230
Type:Online magazine, music blog
Registration:No
Language:English
Country Of Origin:Germany
Area Served:Worldwide
Owner:Enrique Abeyta
Founder:Cosmo Lee
Gm:David Levine
Industry:Heavy metal music
Num Employees:-->
Subsid:-->
Commercial:Yes
Current Status:Active
International:Yes
Location Country:United States
Headquarters:Brooklyn, New York

Invisible Oranges is an American online music magazine dedicated to heavy metal news, band interviews and album reviews. It was founded by Cosmo Lee in September 2006 shortly after emigrating from San Francisco, California, United States to Berlin, Germany.[1]

Invisible Oranges was acquired by American news company BrooklynVegan in January 2013, shifting its headquarters to Brooklyn, New York.[2] In July 2015, BrooklynVegan and its subsidiaries became affiliates of American mass media conglomerate Townsquare Media.[3] [4] In January 2021, BrooklynVegan and Invisible Oranges were bought out by American digital media brand and e-commerce company Project M Group.[5] [6]

History

Background (2006–2012)

Cosmo Lee started Invisible Oranges in September 2006 as a repository for his articles published by other magazines, such as PopMatters, Decibel, Stylus Magazine, and Metal Injection.[7] [8] Lee had recently moved from San Francisco, California to Berlin, Germany and published all of the articles in English. The website's first article was a scathing review of Voodoocult's debut Jesus Killing Machine, published on October 6, 2006.[9] [10]

On September 24, 2011, after five years of running the blog, Lee stepped down as editor-in-chief of Invisible Oranges, but retained ownership of the domain.[11] [12] The announcement was made six months earlier, on March 21, 2011, at which time Lee invited new writers to apply as editors and contributors.[13] [14] On August 26, 2011, Lee posted a second and final recruitment offer for editors, text editors, art directors, gatekeepers, calendar managers and writers.[15] [16] It was at this time that Vanessa Salvia joined as text editor, Haku Chamberlin-Bee joined as a designer and others joined the team in positions offered by Lee.[17] Lee has since gone on to become associate director of direct response at the Children's Hospital Los Angeles.

Michael Nelson replaced Lee as editor-in-chief in September 2011 and remained in that position for the next nine months. Aaron Lariviere replaced Nelson as editor-in-chief in May 2012 but only lasted a brief eight months. Nelson and Lariviere were both contributing writers at Stereogum during their time at Invisible Oranges.[18]

Acquisition by BrooklynVegan (2012–2015)

In December 2012, Lariviere announced his departure from Invisible Oranges, leading Lee to consider shutting down the website. Instead, BrooklynVegan writer Fred Pessaro offered to take the editor-in-chief position at Invisible Oranges. On January 4, 2013, Invisible Oranges officially joined the BrooklynVegan family as its fourth blog, behind BrooklynVegan, BV Chicago and BV Austin.[19] Invisible Oranges' domain name was immediately transferred from Lee to BrooklynVegan's owner and founder David Levine.

Pessaro left Invisible Oranges after only nine months as editor-in-chief, in September 2013. He has since gone on to write for Noisey and Revolver.[20] [21] Doug Moore (vocalist in death metal band Pyrrhon) replaced Pessaro in September 2013 as editor-in-chief.[22] [23] Moore restructured the executive department, promoting Salvia to assistant editor, Wyatt Marshall to deputy editor and adding Kelly Kettering as director of promotions.[24] Moore, however, only remained editor-in-chief for eight months, and like many of his former editors-in-chief, has gone on to write for Stereogum.[25]

Ian Chainey replaced Moore as editor-in-chief in April 2014 for another short eight months.[26] Joseph Schafer replaced Chainey as editor-in-chief in November 2014 and honored that position for two years and eight months; the longest time an editor-in-chief remained in that position since Lee.[27] [28] Wyatt Marshall left the deputy editor position in August 2014 but the role was not taken over by anyone else; Marshall also went on to write for Stereogum.[29] [30]

Acquisition by Townsquare Media (2015–2021)

In July 2015, BrooklynVegan and its three subsidiaries (Invisible Oranges, BV Chicago and BV Austin) became affiliates of American mass media conglomerate Townsquare Media, under its division Townsquare Music.[31] [32] [33] At the time, Townsquare Music also owned such webzines as Consequence of Sound, Hype Machine, Ultimate Classic Rock, Loudwire, Gorilla vs. Bear and Noisecreep.

Salvia and Kettering both left Invisible Oranges in February 2017, at the same time as Ian Cory and Jon Rosenthal became executives.[34] [35] Cory acted as co-editor-in-chief, simultaneously with Schafer, until the latter's departure in July 2017; while Rosenthal was promoted to associate editor.[36] Schafer went on to write for Decibel, Noisey, Bandcamp's Bandcamp Daily column, as well as co-host The Human Instrumentality podcast with Cory.[37]

Andrew Rothmund became copy editor in July 2017; he was later promoted to editor-in-chief in January 2019 when Cory departed after one year and eleven months in the position.[38] Rothmund has since become the third longest-running editor-in-chief of Invisible Oranges, behind Lee and Schafer, holding the position for two years and three months, until his departure in March 2021.[39] Rosenthal, who had been promoted to senior editor in February 2020, became editor-in-chief in March 2021, and writer Ted Nubel was promoted to editor.[40] [41] [42]

Acquisition by Project M Group (2021)

In January 2021, BrooklynVegan and Invisible Oranges were bought out by American digital media brand and e-commerce company Project M Group (which had previously bought out other magazines like Revolver, The Hard Times, Metal Edge, Inked and Goldmine).[43] [44] Project M Group founder Enrique Abeyta became the owner of Invisible Oranges but BrooklynVegan's founder David Levine stayed on as general manager. As part of the new partnership, BrooklynVegan and Invisible Oranges launched a new webstore selling vinyl records, band shirts and apparel, as well as toys and collectibles.[45] The stores are identical across BrooklynVegan, Invisible Oranges, Revolver, The Hard Times, Metal Edge, Inked and Goldmine, with content controlled and curated by Project M Group.[46] [47]

Notes and References

  1. Web site: Sperry-Fromm. Rob. September 16, 2016. Invisible Oranges turns 10, posting greatest hits. live. https://web.archive.org/web/20160917140230/https://www.brooklynvegan.com/invisible-oranges-turns-10-posting-greatest-hits/. September 17, 2016. August 21, 2020. BrooklynVegan. en.
  2. Web site: Neilstein. Vince. January 4, 2013. Brooklyn Vegan is Taking Over InvisibleOranges.com. live. https://web.archive.org/web/20130109071314/https://www.metalsucks.net/2013/01/04/brooklyn-vegan-is-taking-over-invisibleoranges-com/. January 9, 2013. August 21, 2020. MetalSucks. en.
  3. Web site: September 20, 2015. National Media & Premium Music Properties. dead. https://web.archive.org/web/20150920023632/http://www.townsquaremedia.com/national-media/overview. September 20, 2015. November 14, 2021. Townsquare Media.
  4. Web site: Yenicay. Claire. April 26, 2016. Townsquare Announces Conference Call to Discuss First Quarter 2016 Results. live. https://web.archive.org/web/20211114003826/https://www.businesswire.com/news/home/20160426005140/en/Townsquare-Announces-Conference-Call-to-Discuss-First-Quarter-2016-Results. November 14, 2021. November 14, 2021. Business Wire. en.
  5. Web site: Welch. James. April 29, 2021. Meet Project M's New Brand, BrooklynVegan. live. https://web.archive.org/web/20211114004610/https://wefunder.com/updates/144491-meet-project-m-s-new-brand-brooklynvegan. November 14, 2021. November 14, 2021. Wefunder.
  6. Web site: Levine. David. January 4, 2021. BrooklynVegan launches a record, shirt & toy store!. live. https://web.archive.org/web/20210104225703/https://www.brooklynvegan.com/brooklynvegan-launches-a-record-shirt-toy-store/. January 4, 2021. November 14, 2021. BrooklynVegan. en.
  7. Web site: Lee. Cosmo. March 15, 2012. The Roots of Invisible Oranges. dead. https://web.archive.org/web/20120319024124/http://cryogenichusk.com/2012/03/15/the-roots-of-invisible-oranges/. March 19, 2012. August 22, 2020. Cryogenic Husk.
  8. Web site: August 27, 2007. Invisible Oranges. dead. https://web.archive.org/web/20070827184701/http://myspace.com/invisibleoranges. August 27, 2007. 2020-08-21. Myspace.
  9. Web site: Lee. Cosmo. October 6, 2006. Voodoocult - Jesus Killing Machine. dead. https://web.archive.org/web/20070202041620/http://invisibleoranges.com/2006/10/voodoocult-jesus-killing-machine.html. February 2, 2007. September 8, 2020. Invisible Oranges.
  10. Web site: October 6, 2006. Invisible Oranges. dead. https://web.archive.org/web/20061108121501/http://invisibleoranges.com/. November 8, 2006. September 8, 2020. Invisible Oranges.
  11. Web site: Lee. Cosmo. January 4, 2013. Invisible Oranges unites with Brooklyn Vegan. live. https://web.archive.org/web/20160207144315/https://www.invisibleoranges.com/invisible-oranges-unites-with-brooklyn-vegan/. February 7, 2016. August 21, 2020. Invisible Oranges - The Metal Blog. en.
  12. Web site: Schafer. Joseph. September 16, 2016. Interview: Cosmo Lee (Invisible Oranges). live. https://web.archive.org/web/20160919040326/https://www.invisibleoranges.com/interview-cosmo-lee-invisible-oranges/. September 19, 2016. August 22, 2020. Invisible Oranges - The Metal Blog. en.
  13. Web site: Neilstein. Vince. March 23, 2011. Invisible Oranges No More. live. https://web.archive.org/web/20110325230040/https://www.metalsucks.net/2011/03/23/invisible-oranges-no-more/. March 25, 2011. August 22, 2020. MetalSucks. en.
  14. Web site: Lee. Cosmo. March 21, 2011. Community, come together. live. https://web.archive.org/web/20110325073207/http://www.invisibleoranges.com/2011/03/community-come-together/. March 25, 2011. August 22, 2020. Invisible Oranges - The Metal Blog. en.
  15. Web site: Smoljak. Kay. September 24, 2011. Now it's time to say farewell... to Cosmo Lee. live. https://web.archive.org/web/20111213212152/https://enterthegoatlady.com/2011/09/24/now-its-time-to-say-farewell-to-cosmo-lee/. December 13, 2011. August 22, 2020. Enter the Goatlady. en-US.
  16. Web site: Lee. Cosmo. August 26, 2011. Seeking good men and women. live. https://web.archive.org/web/20160307112019/https://www.invisibleoranges.com/seeking-good-men-and-women/. March 7, 2016. August 22, 2020. Invisible Oranges - The Metal Blog. en.
  17. Web site: Horsley. Jonathan. March 3, 2014. Interview: Rick Duncan of Portland bass-and-drum duo Towers talks weird sounds, perfectionism and practice room magic. live. https://web.archive.org/web/20210316151022/https://www.decibelmagazine.com/2014/03/03/interview-rick-duncan-of-portland-bass-and-drum-duo-towers-talks-weird-sounds-perfectionism-and-practice-room-magic/. March 16, 2021. November 13, 2021. Decibel. en-US.
  18. Web site: Islander . December 9, 2019 . Stereogum's List of the Best Metal Albums of 2019 . live . https://web.archive.org/web/20200822181439/https://www.nocleansinging.com/2019/12/09/listmania-2019-stereogums-list-of-the-best-metal-albums-of-2019/ . August 22, 2020 . August 22, 2020 . No Clean Singing.
  19. Web site: Islander . January 4, 2013 . Brooklyn Vegan Takes Over Invisible Oranges . live . https://web.archive.org/web/20130110202501/https://www.nocleansinging.com/2013/01/04/brooklyn-vegan-takes-over-invisible-oranges/ . January 10, 2013 . August 21, 2020 . . en-US.
  20. Web site: Pessaro. Fred. December 11, 2018. Fred Pessaro's favorite albums of 2018. live. https://web.archive.org/web/20181211220802/https://www.brooklynvegan.com/fred-pessaros-favorite-albums-of-2018/. December 11, 2018. August 23, 2020. BrooklynVegan. en.
  21. Web site: Hill. Mike. September 7, 2016. Podcast 118 : Fred Pessaro (CLRVYNT) & Justin Pearson (Retox / The Locust / Dead Cross / Head Wound City). live. https://web.archive.org/web/20170222084538/https://www.stitcher.com/podcast/everything-went-black/e/podcast-118-fred-pessaro-clrvynt-justin-pearson-retox-46264587. February 22, 2017. August 23, 2020. Everything Went Black Podcast. en.
  22. Web site: Shotwell. James. February 10, 2014. Blogger Spotlight: Doug Moore (Invisible Oranges). live. https://web.archive.org/web/20200823011559/https://haulixdaily.com/2014/02/blogger-spotlight-doug-moore-invisible-oranges. August 23, 2020. August 23, 2020. Haulix Daily. en-US.
  23. Web site: September 28, 2013. Contact. dead. https://web.archive.org/web/20130928065910/https://www.invisibleoranges.com/contact/. September 28, 2013. August 23, 2020. Invisible Oranges.
  24. Web site: Norton. Justin. June 16, 2015. The Deciblog Interview: Doug Moore (Pyrrhon). live. https://web.archive.org/web/20200823011902/https://www.decibelmagazine.com/2015/06/16/the-deciblog-interview-doug-moore-pyrrhon/. August 23, 2020. August 23, 2020. Decibel. en-US.
  25. Web site: Doug Moore - Encyclopaedia Metallum: The Metal Archives. August 23, 2020. Encyclopaedia Metallum.
  26. Web site: May 22, 2014. Contact. dead. https://web.archive.org/web/20140522185743/https://www.invisibleoranges.com/contact/. May 22, 2014. August 23, 2020. Invisible Oranges.
  27. Web site: November 11, 2014. Contact. dead. https://web.archive.org/web/20141120162045/https://www.invisibleoranges.com/contact/. November 20, 2014. August 23, 2020. Invisible Oranges.
  28. Web site: Islander. January 12, 2021. Joseph Schafer's Top Albums of 2020. live. https://web.archive.org/web/20210801061719/https://www.nocleansinging.com/2021/01/12/listmania-2020-joseph-schafers-top-albums-of-2020/. August 1, 2021. August 1, 2021. No Clean Singing. en-US.
  29. Web site: May 6, 2013. Invisible Oranges presents East Village Radio special. 2021-08-01. BrooklynVegan. en.
  30. Web site: December 12, 2012. Listmania Continues: Stereogum's Top 40 Metal Albums of 2012. August 1, 2021. No Clean Singing. en-US.
  31. Web site: September 20, 2015. National Media & Premium Music Properties. dead. https://web.archive.org/web/20150920023632/http://www.townsquaremedia.com/national-media/overview. September 20, 2015. November 14, 2021. Townsquare Media.
  32. Web site: Levine. David. July 6, 2015. About Us. dead. https://web.archive.org/web/20150706205708/http://www.brooklynvegan.com/. July 6, 2015. November 14, 2021. BrooklynVegan.
  33. Web site: Pepple. Rolf. December 12, 2017. Townsquare Media Rochester Is Hiring!. live. https://web.archive.org/web/20211114004322/https://kroc.com/townsquare-media-rochester-is-hiring/. November 14, 2021. November 14, 2021. KROC-FM. en.
  34. Web site: Ulla – My Year 2013 In Review. 2021-08-01.
  35. Web site: 2015-01-15. Outer Heaven shares "That Which Was Taken". 2021-08-01. Ghettoblaster Magazine. en.
  36. Web site: July 26, 2017. Contact. dead. https://web.archive.org/web/20170726011808/https://www.invisibleoranges.com/contact/. July 26, 2017. August 23, 2020. Invisible Oranges.
  37. Web site: ABOUT — The Human Instrumentality Podcast. 2021-08-01. instrumentalitypod.com. en.
  38. Web site: 2020-04-10. Invisible Oranges Editor-In-Chief Andrew Rothmund. 2021-08-01. Super Metal World. en-US.
  39. Web site: 2019-05-16. Dumb and Dumbest Podcast #162: Invisible Oranges' Andrew Rothmund on the State of Music Journalism. 2021-08-01. Ghost Cult Magazine. en-US.
  40. Web site: February 18, 2020. Contact. dead. https://web.archive.org/web/20200218072913/https://www.invisibleoranges.com/contact/. February 18, 2020. September 7, 2020. Invisible Oranges.
  41. Web site: Julien . Alexandre . Alexander Julien . September 10, 2020 . Vision Eternel's For Farewell Of Nostalgia Premieres On Invisible Oranges . live . https://web.archive.org/web/20200910234018/https://www.abridgedpause.com/vision-eternels-for-farewell-of-nostalgia-premieres-on-invisible-oranges . September 10, 2020 . August 1, 2021 . Abridged Pause Blog . en-US.
  42. Web site: April 14, 2021. Contact. dead. https://web.archive.org/web/20210414145400/http://www.invisibleoranges.com/contact/. April 14, 2021. November 13, 2021. Invisible Oranges.
  43. Web site: Welch. James. April 29, 2021. Meet Project M's New Brand, BrooklynVegan. live. https://web.archive.org/web/20211114004610/https://wefunder.com/updates/144491-meet-project-m-s-new-brand-brooklynvegan. November 14, 2021. November 14, 2021. Wefunder.
  44. Web site: Concrete. Bob. August 3, 2021. Project M Acquires Vinyl Plant. live. https://web.archive.org/web/20211114010103/https://concreteplanet.com/project-m-acquires-vinyl-plant/. November 14, 2021. November 14, 2021. Concrete. en-US.
  45. Web site: Levine. David. January 4, 2021. BrooklynVegan launches a record, shirt & toy store!. live. https://web.archive.org/web/20210104225703/https://www.brooklynvegan.com/brooklynvegan-launches-a-record-shirt-toy-store/. January 4, 2021. November 14, 2021. BrooklynVegan. en.
  46. Web site: Krgin. Borivoj. May 1, 2017. Revolver Magazine Sold To Digital Media Company Project M Group; Brand Relaunch Planned For This Fall. live. https://web.archive.org/web/20170502023448/https://www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/. May 2, 2017. November 14, 2021. Blabbermouth.
  47. Web site: Abeyta. Enrique. Project M: #1 E-commerce platform for tattoo and heavy metal lifestyles. November 14, 2021. Project M on Wefunder.

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