| Into the Wild | |
| Cover: | LP Into the Wild single.jpg |
| Type: | single |
| Artist: | LP |
| Album: | Forever for Now |
| Recorded: | 2011 |
| Genre: | Indie rock, indie pop, alternative rock |
| Length: | 3:53 |
| Label: | Warner Bros. Records |
| Prev Title: | 'Into the Wild' (Live) |
| Prev Year: | 2012 |
| Next Title: | Night Like This |
| Next Year: | 2014 |
"Into the Wild" is a break-through song by American indie rock recording artist LP. The song, which is best known for being featured in a Citibank commercial, was released as a single on May 21, 2012 through Warner Bros. Records.[1] The song was also included on LP's third studio album, Forever for Now (2014).
In the end of 2011, "Into the Wild" was prominently used in a Citibank ThankYou Card national TV ad campaign, featuring rock climbers Katie Brown and Alex Honnold. The song received vast exposure in the commercial,[2] as it had millions of plays on YouTube.[3] Both the commercial and the lyrics to the song were a subject of discussion: "Viewers of the commercial are almost as curious about the lyrics to the song", said Jeanne Moos on CNN.[4]
A music video for the song was shot at the Four Aces in Palmdale, California over the summer of 2012. Released onto YouTube on 4 October 2012, the video was directed by Shane Drake and features Brittany Snow and Haley Bennett.[5]
| Into the Wild (Live) | |
| Type: | single |
| Artist: | LP |
| Recorded: | 2011 |
| Length: | 4:01 |
| Next Title: | Into the Wild |
| Next Year: | 2012 |
On February 24, 2012, a version of "Into the Wild" recorded in the historic EastWest Studios in Hollywood was released[6] to promote LP's live EP. The EP was released on April 24, 2012 through Warner Bros. Records.[7]