International Journal of Bank Marketing explained

International Journal of Bank Marketing
Editor:Hooman Estelami
Discipline:Financial services, marketing
Abbreviation:Int. J. Bank Mark.
Publisher:Emerald Group Publishing
Frequency:7/year
History:1983-present
Website:http://info.emeraldinsight.com/products/journals/journals.htm?id=ijbm
Issn:0265-2323

The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing).[1]

The journal has an Impact Factor of 6.3 and is ranked as an A journal by the Australian Business Deans Council (ABDC).[2]

References

  1. Web site: Electronic Journals Library | International Journal of Bank Marketing.
  2. Web site: https://abdc.edu.au/wp-content/uploads/2020/03/abdc-2019-journal-quality-list-review-report-6-december-2019_2.pdf.