Intermiles Explained

InterMiles (Jet Privilege Private Limited)
Type:Private, subsidiary
Key People:Akash Poddar
Hq Location:Unit No-703, 7th Floor, Kanakia Wall Street, Andheri Kurla Road, 400099 Mumbai, Maharashtra
Hq Location Country:India
Industry:Travel
Technology
Finance

InterMiles was the airline's frequent-flyer program[1] [2] of Jet Airways (Jet Privilege Private Limited, (JPPL)) that ceased operations in April 2019, in which 50.1% stake is held by Etihad Airways, part of the Etihad Aviation Group.[3] InterMiles is an independent, loyalty and rewards company formed in 2014. The program has about 10 million members.[4]

InterMiles' main feature was allowing users to make online travel booking for flights and hotels through its app and website, and get rewarded as they earn and redeem InterMiles.[5] [6] Later, InterMiles added features to allow users to shopping, dine, fuel and introduced co-brand credit cards in India.[7] [8] [9]

History

In 2012, Jet Privilege Private Limited (JPPL) was formed to issue miles and award redemption tickets.[10]

InterMiles (formerly known as JetPrivilege) was founded in 2014 as an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme.[11]

Funding

Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways holds a 49.9% stake in the company.

Advertising campaign

After rebranding, InterMiles launched their first Television advertisement in 2020.

See also

Notes and References

  1. Web site: Jet Privilege's frequent flyer programme to be now known as InterMiles. Business Line. en-US. 2020-08-14.
  2. Web site: Jet Airways' frequent flier programme JetPrivilege is now InterMiles. The benefits and riders, explained. CNBC TV18. en-US. 2021-04-29.
  3. Web site: InterMiles gains traction in consumer tech segment. Business Line. en-US. 2021-02-17.
  4. Web site: Jet gone, Jet Privilege is InterMiles now. The Times of India. en-US. 2021-04-29.
  5. Web site: In a chat with Anil Singhvi, EaseMyTrip's Prashant Pitti explains about new pact with Just Dial. Zee Business. en-US. 2021-04-11.
  6. Web site: Edelweiss Partners With InterMiles To Introduce Free Cancellation Travel Insurance. Travel Trends Today. en-US. 2021-03-11.
  7. Web site: Now earn miles when paying your rent. Financial Express. en-US. 2020-09-21.
  8. Web site: InterMiles HDFC Bank Platinum Credit Card. HDFC Bank. en-US. 2021-03-21.
  9. Web site: Intermiles Voyage Visa Credit Card. IndusInd Bank. en-US. 2021-03-21.
  10. Web site: Jet Airways defers plans to sell stake in Jet Privilege. Mint. en-US. 2020-11-14.
  11. Web site: Jet Privilege unveils new brand identity 'InterMiles'. The Economic Times. en-US. 2020-11-14.

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