Interlex Explained

Interlex
Hq Location:San Antonio, Texas, United States
Founders:Heather Ruiz
Rudy Ruiz
Industry:Social marketing, Cause marketing
Num Employees:50

Interlex Communications, known as simply Interlex, is an American social marketing and advertising company that focuses on social issues such as public health and disaster relief.[1] [2] [3] The company has over 50 employees with offices in Texas, New York, and California.[4] [5] [6] Interlex was ranked on the Inc. 5000 list in 2010 and 2011,[7] and is one of the largest Hispanic-owned marketing agencies.[5]

Heather Ruiz and her husband, Rudy Ruiz, founded Interlex Communications in 1995 as a communications company focused on turning public policy into social action.[4] In 2012, Interlex acquired advertising agency SenaReider based in Monterey, California.[6] [8] [9]

Interlex has worked on social awareness campaigns for TracFone Wireless, AARP, American Express, Del Monte,[1] [10] and public health campaigns for government entities, the American Heart Association, American Cancer Society, and United Healthcare.[4] [11] Internationally, Interlex has worked on human rights and disaster relief campaigns for the Organization of American States and Pan American Development Foundation.[5] 5

Interlex Communications is a full-service advertising, marketing, and PR firm with a multicultural focus. It specializes in public sector, nonprofit, and cause-related marketing and has done campaigns for public health, nutrition, cancer awareness and prevention, public education, international tourism and economic development, environmental awareness, and HIV/AIDS prevention. Clients include American Express, CDC, and Departments of Health for various states.[12]

Services

Research

Interlex Communications develop quantitative and qualitative analysis and field to gain perspectives, guide approaches and assess success.

Advertising

Interlex Communications marketing department relies on conventional, interactive and direct response media analysis, preparation, and evaluation methods.

Digital

Interlex Communications design, artistic, marketing, and PR departments operate integrally to optimize the digital reach of consumers.

Public Relations

Interlex Communications combine clients connections with internet PR, social networking, and blogs.

External links

Notes and References

  1. http://epodcastnetwork.com/meet-rudy-ruiz-social-entrepreneur-and-ceo-of-interlex/ Meet Rudy Ruiz, Social Entrepreneur and CEO of Interlex
  2. http://newamericamedia.org/2012/06/inside-the-mind-of-a-soda-marketer.php Inside the Mind of a Soda Marketer
  3. http://healthnewstexas.com/2012/03/new-brand-positioning-strategy-for-american-stroke-association/ New Brand Positioning Strategy for American Stroke Association
  4. http://www.latina.com/lifestyle/inspiring-latina/heather-ruiz-co-founder-creative-director-interlex Inspiring Latina: Interlex Co-Founder Heather Ruiz Dishes on the Best Advice She's Ever Received
  5. http://www.adweek.com/sa-article/interlex-131090 Interlex A Leader in cause marketing
  6. http://www.bizjournals.com/sanantonio/blog/2012/09/interlex-acquires-california.html Interlex acquires California advertising agency
  7. http://www.inc.com/profile/interlex-communications Interlex Communications
  8. http://www.montereyherald.com/general-news/20121113/montereys-senareider-advertising-agency-acquired Monterey's SenaReider advertising agency acquired
  9. http://www.thepacker.com/fruit-vegetable-news/Interlex-Communications-buys-Del-Monte-Fresh-partner-SenaReider-232901771.html Interlex Communications buys Del Monte Fresh partner SenaReider
  10. http://www.expressnews.com/lifestyle/health-family/article/You-might-drink-more-sugar-than-you-think-6316444.php You might drink more sugar than you think
  11. http://www.expressnews.com/business/health-care/article/Interlex-hires-Schlenker-as-medical-director-6569397.php Interlex hires Schlenker as medical director
  12. Web site: Interlex Communications. Inc.com. 2019-07-21.