Insurge Pictures Explained

Insurge Pictures
Owner:Paramount Global
Parent:Paramount Pictures
Fate:Absorbed into its parent studio
Successor:Paramount Pictures
Location City:Los Angeles, California
Location Country:United States
Area Served:Worldwide
Industry:Motion pictures
Type:Label

Insurge Pictures was an American production company that was the specialty label belonging to the American film studio Paramount Pictures. It focused on micro-budget films.

Beginnings

In March 2010, it was announced that Paramount Pictures would launch a new division named Insurge Pictures, which would produce micro-budget films based on Paramount's success with the micro-budget Paranormal Activity. The first film produced by Paramount Insurge was Never Say Never (2011), a documentary film featuring Justin Bieber. Prior to the release of the film, Insurge released "Grease: The Sing-A-Long," which had a limited release.[1]

In 2011, it was announced that Insurge wrapped an at the time untitled project about a destination wedding. The film, which was released on May 22, 2015, was eventually titled Drunk Wedding and was shelved for years prior to the release.[2] [3] In January 2011, it was announced Insurge was releasing The Devil Inside.[4]

In 2012, Insurge released The Loved Ones, and . Insurge also produced a mockumentary reality series, Burning Love, which was re-adapted in 2013 into a regular series for E!.[5] In 2015, it was announced that Insurge would be releasing Area 51 and Drunk Wedding on May 15, and May 22, 2015, in a limited release exclusively at Drafthouse Theaters and through video on demand providers. Both projects were shelved prior to their releases.[3]

In May 2015, President Amy Powell was stripped of responsibility for the division, with Insurge being transferred as a label within Paramount and its staff absorbed into its feature film team, reporting to recently appointed Paramount Motion Pictures Group President Marc Evans.[6]

Films

Release DateTitleCo-produced withDistributor Budget Box-office Gross
July 8, 2010 Grease Sing-A-Long $6 million $395 million
February 11, 2011 $13 million $99 million
January 6, 2012 The Devil Inside Prototype $1 million $101.8 million
June 1, 2012 The Loved Ones Omnilab Media, Ambience Entertainment, and Film Victoria $4 million $254,170
July 5, 2012 MTV Films, Imagine Entertainment, AEG Live, EMI Music, Perry Productions, Pulse Films, Magical Elves Productions, and Splinter Films $13 million $32.7 million
January 30, 2015 Project Almanac $12 million $33.2 million
May 15, 2015 Area 51 Aramid Entertainment Fund, Blumhouse Productions, IM Global, Incentive Filmed Entertainment, and Room 101 $5 million $7,556
May 22, 2015 Drunk Wedding Weston Pictures $600,000 $3,301
July 31, 2015 Staten Island Summer Michaels-Goldwyn N/A
September 9, 2016 Brother Nature N/A

Notes and References

  1. Web site: Paramount's Insurge refines its gameplan. Pamela McClintock. Variety.
  2. Web site: Paramount Insurge wraps untitled project. Jeff Sneider. Variety.
  3. Web site: Alamo Drafthouse Gets 'Area 51,' 'Drunk Wedding'; Ricki Lake-Backed Docu Goes To Bond/360 – Film Roundup - Deadline. David Bloom. Deadline.
  4. The Devil Inside- Official Trailer. 28 October 2011. YouTube.
  5. Web site: 'Burning Love' Renewed by E! for Two More Seasons - Ratings - TVbytheNumbers.Zap2it.com. https://web.archive.org/web/20130801062205/http://tvbythenumbers.zap2it.com/2013/07/29/burning-love-renewed-for-two-more-seasons-by-e/194389/. dead. 2013-08-01. TVbytheNumbers.
  6. News: Sneider. Jeff. Paramount to Absorb Insurge Label; Amy Powell Stripped Of Film Duties. June 4, 2015. The Wrap. March 23, 2015.