The Institute for Art and Olfaction explained

The Institute for Art and Olfaction
Type:	Non-profit
Area Served:	Worldwide
Industry:	Art, Perfume
Services:	Education, The Art and Olfaction Awards, Project Space, Art Exhibitions, residencies, Radio
Foundation:	2012
Location City:	Los Angeles

The Institute for Art and Olfaction is a non-profit organization devoted to advancing public, artistic and experimental engagement with scent.^[1] It was founded in 2012.

History

Described as "the West Coast's first organization to explore perfume in a larger arts context",^[2] The Institute for Art and Olfaction (IAO) was founded in October 2012 by Saskia Wilson-Brown.^[3] The IAO opened its experimental studio to the public in downtown Los Angeles in March 2013, moving to Koreatown in March 2014 and to its home on Chung King Road in Chinatown, Los Angeles in March, 2015. The IAO was created to counterbalance what Wilson-Brown perceived as a lack of access and transparency in the fragrance industry.^[4]

In January 2014, the IAO launched its first large-scale public arts project with 'A Trip to Japan in Sixteen Minutes, Revisited'^[5] at the Hammer Museum. It has since collaborated with Miles Regis, Zoe Crosher, Andrew Berardini, Austin Young, Marcos Lutyens, Victor Wilde (Bohemian Society), Bettina Hubby, dublab, Jo Burzynska, Cat Jones, Aleesa Cohene, Snowblink, Erik Benjamins, Maxwell Williams, The Institute for New Feeling, Hilda Kozarii, Mateo Tannat / Public Fiction, Seth Bogart, Regina Mamou and Lara Salmon at Research for the Bermuda Triangle, Esmeralda Kosmatopoulous, and many more artists, writers and musicians.^[6]

In April 2014, the IAO held the first annual Art and Olfaction Awards, a yearly awards mechanism designed to help celebrate excellence in independent and artisan perfumery. Subsequent award events were held at Goethe Institute Los Angeles, Hammer Museum, Silent Green Kulturquartier in Berlin, The Tabernacle in London, and Oude Kerk in Amsterdam.

Notable projects

• 'A Trip to Japan in Sixteen Minutes, Revisited' (2014): A collaboration led by the IAO, reimagining Sadakichi Hartmann's failed scent concert in New York in the early 20th century. Perfume compositions by Sherri Sebastian were propagated using an updated version of Sadakichi Hartmann's scent machine by Eric Vrymoed and Kamil Beski. The whole was elucidated by an audio composition by Bennett Barbakow with live foley by Barbakow and Julia Owen. Each guest left with a limited edition program designed by Micah Hahn. The installation/performance took place at Hammer Museum in January 2014.^[7]
• 'Manifest Destiny' (2013 - 2015): A project by Zoe Crosher, with scent creation by the IAO, where the IAO created iterative perfumes to accompany Crosher's billboard installations along the I-10, from Florida to California. The project was produced by Los Angeles Nomadic Division.^[8]
• 'The Eyes Are Always There' (2015): An installation by Joe Merrell at Machine Project in Los Angeles, where the IAO created a series of scents based on testimony from famous UFO abduction cases (including the Barney and Betty Hill abduction.) ^[9]
• 'Scent of Mystery' (2015-2016): A collaborative re-imagining of the original Smell-O-Vision film, first screened at The National Media Museum in Bradford UK,^[10] The Danish Film Institute in Copenhagen Denmark,^[11] and The Arclight Cinerama Dome in Los Angeles during the TCM Classic Film Festival.^[12]
• Bienial Scent Fair: A three-day scent fair, co-curated with Darin Klein, featuring independent perfumers. The first event took place at Hammer Museum in 2016.^[13] Subsequent events took place at Craft Contemporary in Los Angeles.
• The Art and Olfaction Awards: A yearly award mechanism devoted to experimental, artisan and independent perfume practices, which launched in 2013 and had its first event in 2014.^[14]
• '24 Hours / 15 Scents' (2016): with the Pulitzer Arts Foundation in St. Louis, MO. with The Firecracker Press. The olfactory memories of 15 St. Louisans were translated into scent, and printed into a folio with texts by writer Eileen G'Sell.^[15]
• 'Love Potion No. 9' (2015): A collaborative smell-based speed-dating event with artist Bettina Hubby.^[16]
• 'Little Trees Mural' (2015): A large scale mural made entirely of Little Trees Air Fresheners, at Standard Hotel in Downtown Los Angeles.^[17]
• 'Art Olfaction Amsterdam' (2018): A pop-up laboratory in collaboration with Mediamatic, in Amsterdam.^[18]
• Scent Language Hackathon (2018): In collaboration with Mediamatic, Klara Ravat, Caro Verbeek, and Saskia Wilson-Brown, a weekend exploration of language and scent, inspired in part by Sissel Tolaas' work with NASALO.
• 'Van Eyck Reloaded' (2020): A collaboration with GLIMPS Biolab to create two scent compositions that illustrated important elements found in the Adoration of the Mystic Lamb panel of Van Eyck's Ghent Altarpiece (created in 1432).^[19]
• 'Experimental Scent Summit': An annual summit for olfactory art practitioners, researchers and perfumers, in collaboration with Smell Lab Berlin and Klara Ravat.^[20]
• Perfume Garden (2019-2021): A contemplation garden of aromatics serving the Bell Homeless Shelter in South Los Angeles, in partnership with GrowGood.
• 'Open Sourcing Smell Culture': A collaborative program explores alternative attribution and sharing strategies for the perfume industry. The program takes the shape of workshops and working groups, and will culminate with the publication of a set of recommendations for open source methodologies in scent creation, perfumery, and related practices. On the way, we will be collecting and publishing formulas, sharing information, and – in so doing – testing the feasibility for open source in the field of perfumery.^[21]
• Perfume on the Radio : A semi-monthly radio show and podcast exploring the cultures around perfumery, in partnership with dublab for Lookout FM.

Purpose

Part of The Institute for Art and Olfaction's mission is to create access to perfume education and materials, in line with Saskia Wilson-Brown's belief that perfumery is "inaccurately seen as elite."^[22] The result is that the IAO is considered "[...] one of the few places in the country where anyone can learn about the history and process of perfumery."

"[...] I found access to be extremely limited. [...] My approach is, 'Let's all learn together,' so I gathered the resources. And our weekly open-session workshops, part of our mission of creating access, welcome artists, designers, filmmakers, kids from East L.A., both men and women. [...] I am not particularly fascinated with perfume as a consumption project. My interest relates to my arts background. The institute is based on the potential to subvert the industry in some way to change how we think about luxury and beauty."^[23]

The IAO has hosted talks and events by guest speakers including game designer Simon Niedenthal, scent culture scholar artist, Gayil Nalls and USC professor James McHugh, and has presented workshops, classes or otherwise collaborated with The Getty Center, The Getty Villa, The Wallace Collection (UK), Otis College of Art and Design, Henry Art Gallery, The Natural History Museum Los Angeles, Fowler Museum at UCLA, Huntington Library and Gardens, Scent Culture Institute, amongst others.^[24]

Notes and References

1. News: MISSION. 2012-09-18. The Institute for Art and Olfaction. en-US. 2016-10-15.
2. News: The Institute of Art and Olfaction. Churchill. Abbye. 2013-10-07. 2016-10-15. PAPERMAG.
3. News: The Scents And Sensibility Of LA's Nosy New Perfume Enthusiasts. Prasinos. Chloe. February 22, 2015. NPR. March 11, 2017.
4. News: The Art of Scent in Los Angeles. Tu. Chau. March 12, 2015. 2016-10-15. en-US. Science Friday.
5. News: A 'Scent Concert' at the Hammer Museum. Wagley. Catherine. 2014-01-11. L.A. Weekly. 2016-10-15.
6. News: ARCHIVE. 2015-05-04. The Institute for Art and Olfaction. en-US. 2016-10-15.
7. News: Traveling to Japan—Through a Symphony of Smells. Hendry. Erica R.. January 10, 2014. 2016-10-15. Smithsonian.
8. News: Something is in the Air at Saskia Wilson-Brown's Latest Exhibition. Nelson. Steffie. 2013-12-09. 2016-10-15. en-US. W Magazine.
9. News: The Scent of a UFO: An Echo Park Exploration. Painter. Alysia Gray. February 25, 2016. 2016-10-15. NBC Southern California.
10. News: The Movie You Can Smell. Montefiore. Clarissa Sebag. October 13, 2015. BBC. March 11, 2017.
11. News: Portvin, græs og Ajax: Sådan lugter filmen 'Holiday In Spain'. DR. 2016-10-15.
12. News: Batman and smells at TCM Classic Film Festival. 2016-05-03. Reuters. 2016-10-15.
13. News: turning the world of fragrance on its head at the aix scent fair read i-D. Kissick. Dean. May 13, 2016. 2016-10-15. i-D.
14. News: What Did Qaddafi's Death Smell Like?. Twilley. Nicola. March 23, 2015. The New Yorker. March 11, 2017.
15. News: Telling St. Louis Stories With Scent at The Pulitzer. Russell. Stefene. 2016-06-24. 2016-10-15. en-US. St. Louis Magazine.
16. News: LOVE POTION NO. 9. 2015-01-06. The Institute for Art and Olfaction. en-US. 2016-10-15.
17. News: Little Trees Mural. 2015-04-22. The Institute for Art and Olfaction. en-US. 2016-10-15.
18. Web site: Art Olfaction Amsterdam. Mediamatic. en. 2018-07-21.
19. Web site: Van Eyck Reloaded.
20. Web site: '2018 Experimental Scent Summit Details Revealed', Perfumer & Flavorist Magazine, April 6, 2018=.
21. Web site: Open Sourcing Smell Culture.
22. News: Anyone Can Make Perfume at This School in Chinatown. Bartlett. James. 2015-12-03. L.A. Weekly. 2016-10-15.
23. News: Institute for Art and Olfaction elevates the scents. Schmidt. Ingrid. December 31, 2014. Los Angeles Times. March 11, 2017.
24. News: PARTNERS. 2012-09-18. The Institute for Art and Olfaction. en-US. 2016-10-15.