Instant breakfast explained

Instant breakfast
Type:Instant food
Course:Breakfast
Creators:-->
Serving Size:100 g
No Recipes:false

Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.[1] Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2]

Etymology

Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1] [2] oatmeal and pancakes.

Brands

Carnation-brand Instant Breakfast (renamed Carnation Breakfast Essentials in 2022)[3] was introduced in 1964.[4] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[2] It is typically prepared with milk,[2] and is available in different flavors, such as chocolate, vanilla and strawberry.[5] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.

See also

Further reading

Notes and References

  1. https://books.google.com/books?id=KtVdGFjYuxsC&pg=PA5 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta
  2. https://books.google.com/books?id=JemkYebV5NYC&pg=PA45 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos
  3. Web site: Carnation Breakfast Essentials gets a makeover for a new generation of sipping . 26 January 2022 .
  4. https://books.google.com/books?id=h3hAR5c9QFcC&pg=PA98 The 1960s - Edward J. Rielly
  5. https://books.google.com/books?id=5LghYCqDJw8C&pg=PA23 Breakfast: A History - Heather Arndt Anderson