Inside Soap Explained

Editor:Gary Gillatt
Frequency:Weekly
Circulation:51,300 (ABC 2022)[1]
Print
Category:Soap operas
Company:Hearst Magazines UK
Firstdate:October 1992
Country:United Kingdom
Based:London
Language:English
Issn:0966-8497

Inside Soap is a weekly magazine published in the United Kingdom, released every Tuesday. It covers current and future storylines in soap operas in the United Kingdom, including Coronation Street, Doctors, EastEnders, Emmerdale and Hollyoaks as well as dramas Casualty and Holby City, and Australian soaps Home and Away and Neighbours, which are broadcast in the United Kingdom.

History and profile

Inside Soap was launched in Australia in 1992, published by the Sydney-based Attic Futura.[2] Attic Futura was sold to Pacific Magazines in 1993 by which time the magazine had been successfully launched in the UK.[3] The magazine was then relaunched in Australia in 1998.[4]

In 1996, Inside Soap changed from a monthly to a fortnightly publication.[5]

Inside Soap traditionally provides interviews from actors who play characters in the soap operas and outlines current storylines.

As of 2022, soaps included in its content are Coronation Street, Doctors, EastEnders, Emmerdale, Hollyoaks and Australian soap opera Home and Away. Readers are invited to email their questions to soap stars and entries are published in interview format. Soap stars' personal lives are also covered, including tips on fashion and where to purchase clothes worn by the stars.

By 1994, the magazine's circulation had reached around 120,000.[6] In 1995, Inside Soap's publicity claimed that it was the fastest growing consumer magazine in the United Kingdom.[7] In August 1996, it was announced that Inside Soap sales had risen. From January to June 1996, they had gained a fifty-four percent rise in sales according to year on year comparison data.[8] By 1998, it was a market leader in its sales category and by September 2003 it still held its top ranking position.[9] [10]

In September 2002, Hachette Filipacchi began publishing the magazine after the company purchased Attic Futura.[10] In late 2003, Hachette Filipacchi decided to increase their output of Inside Soap and began publishing it weekly.[11] The publisher's decision to publish weekly strengthened sales and by September 2005, the magazine reached 182,618 units in circulation.[12]

Each year, the Inside Soap Awards ceremony is held, where awards are given to the cast and crew of the soaps. In September 2004, the Inside Soap Awards were broadcast on Sky's television channel Living TV[13]

Editors of the magazine have included Vicky Mayer and Jonathan Bowman.[14] [15]

Inside Soap prints stories covering all soap operas broadcast on British television in detail. It includes a feature to inform readers of dates different stories occur titled "what happens when". It also includes terrestrial and digital television listings.[12]

Notes and References

  1. Web site: Magazine ABCs for 2022: Full breakdown of print and digital circulations. Majid. Aisha. 21 February 2023. Press Gazette. 4 July 2023.
  2. 'Etcetera' Sydney Morning Herald 20 August 1992 p. 21
  3. Ian McIlwraith 'PacMag taps teen market' Sydney Morning Herald 4 May 1993 p. 38
  4. Margaret Easterbrook, 'Drama as TV Week axes local writers' Melbourne Age 1 July 1998 p. 3
  5. Web site: Games . Alexander . O'Carroll . Lisa . In the air . . 25 June 2021 . 61 . 13 March 1996. Newspapers.com.
  6. Web site: Bellos . Alex . Close to the edge . . 4 September 2021 . 127 . 13 March 1994. Newspapers.com.
  7. Web site: Creative, media & marketing . . 25 June 2021 . 46 . 9 January 1995. Newspapers.com.
  8. Web site: Glaister . Dan . Now it's lads on top . . 25 June 2021 . 39 . 5 August 1996. Newspapers.com.
  9. Web site: Creative, media & sales . . 25 June 2021 . 243 . 25 July 1998. Newspapers.com.
  10. Web site: Cassy . John . Brockes . Emma . Shooting for the stars (again) . . 25 June 2021 . 82 . 16 September 2002. Newspapers.com.
  11. Web site: Byrne . Ciar . Red and read all over . . 25 June 2021 . 72 . 15 December 2003. Newspapers.com.
  12. Web site: Whitlock . Kevin . So what's on telly tonight? . . 25 June 2021 . 98 . 26 September 2005. Newspapers.com.
  13. Web site: Darke . Kimberley . Digital highlights . . 25 June 2021 . 44 . 29 September 2004. Newspapers.com.
  14. Web site: Creative, media & marketing . . 25 June 2021 . 46 . 28 June 1993. Newspapers.com.
  15. Web site: Kingston . Peter . Question: What do you call a radio station that's preparing to launch its first soap? Answer: Radio 3 - seriously . . 25 June 2021 . 64 . 13 July 1998. Newspapers.com.