| IF Magazine | |
| Editor: | Jackie Keast |
| Editor Title: | Editor |
| Frequency: | Bi-monthly |
| Circulation: | 13,000 |
| Category: | Australian film and television trade magazine |
| Company: | The Intermedia Group |
| Publisher: | Mark Kuban |
| Founded: | 1997 |
| Country: | Australia |
| Based: | Sydney |
| Language: | English |
IF Magazine, also known as Inside Film, IF: Australia's Filmmaker Magazine, and IF: The Magazine for Independent Filmmakers, is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.[1]
The magazine was founded in 1997. In April 2012 the 150th issue was published.[2]
It is a bi-monthly print magazine[3] as well as a website.[4] The magazine's content includes original research in specially commissioned articles[3] [5] that are unique.[3]
Based in Sydney, the magazine's content comprises Australian film and television, distribution, exhibition, digital media, marketing, finance, and detailed analysis of and reporting on domestic screen production.[3]
Inside Film is owned by The Intermedia Group.[4] Jackie Keast is editor,[6] while Don Groves has been senior journalist since 2013. Groves formerly worked with Variety in Sydney and London, and has contributed regularly to Deadline Hollywood and SBS Film.[7]
The magazine is available online by subscription on Informit from Issue 41 (February 2002).[8]