Keap Explained

Keap
Type:	Private
Industry:	Small business customer relationship management, Email marketing, E-commerce
Services:	Saas, Marketing and sales automation, CRM software
Foundation:	2001
Location City:	Chandler, Arizona
Key People:	Clate Mask, CEO and Co-founder Scott Martineau, Senior Vice President of Product Strategy
Num Employees:	650+
Revenue:	$100 million (2017)^[1]

Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona.

The company received $54 million in venture capital from Goldman Sachs in early 2013.^{[2] [3]} In total, the company has generated over $125 million in funding.^[4]

History

Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in Mesa, Arizona with now CEO Clate Mask.^[5]

In 2004, the company developed a script to automate sales leads, which became the foundation of Infusionsoft’s SaaS product range.^[5]

As of January 2019, the company is known as Keap.^[6]

In February 2020, The improvements have emerged after the small business selling and marketing software company modified its name in January 2019 after 18 years of operation as Infusionsoft to Keap and started providing non-tech experienced businesses with a smaller, simplified variant of their apps.^[7]

Company overview

Keap offers an integrated email marketing platform for small business users.^{[2] [5] [8]}

The Keap platform can create and host Web forms and links, execute automated campaigns, track ROI, provide customer sales updates, database management and e-commerce functionality.^{[9] [10] [11] [12]}

Recognition

Infusionsoft was named by Inc. as a 2013 Hire Power Awardee and ranked number 4 in the software category with over 240 jobs created in a year.^{[13] [14]} Infusionsoft has been honored as an Inc. 500/5000 list of fastest growing private company 7 times as of 2013.^[15] Inc. also ranked the company #47 on its list of the Top 100 Arizona Companies and #44 on its list of companies in the Phoenix metro.^[15]

Notes and References

1. Web site: Sales and Marketing Co. Infusionsoft Valued at About $500M in New Deal. Yuliya Chernova. October 6, 2014. Wall Street Journal. April 14, 2015.
2. Web site: Infusionsoft Raises $54M From Goldman Sachs To Scale Sales And Marketing Automation Platform For Small Business. 7 January 2013 . Tech Crunch. 31 December 2013.
3. Web site: Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The "Buddy Media For SMBs," To Expand Into Social Marketing. 22 January 2013 . Tech Crunch. 31 December 2013.
4. Web site: Sales And Marketing Software Company Infusionsoft Raises $55M. Anthony Ha. October 6, 2014. Tech Crunch. April 14, 2015.
5. Web site: With $54 Million from Goldman Sachs; Infusionsoft is on a Roll. Forbes. 31 December 2013.
6. Web site: Rebranding Infusionsoft to Keap. KEAP.. 5 March 2020.
7. Web site: 25 February 2020. Keap CEO explains exec layoffs, office closures amid corporate changes. 27 July 2020. bizjournals.
8. Web site: A tale of five conferences: InfusionCon 2013, Infusionsoft. ZD Net. 31 December 2013.
9. Web site: FOUR AWESOME MARKETING VEHICLES YOU PROBABLY TAKE FOR GRANTED. Fast Company. 31 December 2013.
10. Web site: Infusionsoft seeks to go beyond CRM. https://web.archive.org/web/20120703004309/http://www.zdnet.com/infusionsoft-seeks-to-go-beyond-crm-7000000125/. dead. July 3, 2012. ZD Net. 31 December 2013.
11. Web site: Marketing Automation for Everyone with Infusionsoft. Convince&Convert. 31 December 2013.
12. Web site: Should you use Infusionsoft? Get the Tech Husband Review. Tech Husband. 31 December 2013.
13. Web site: Meet the Job Creators. Inc.. 31 December 2013.
14. Web site: Four Arizona firms recognized with 'Inc.' Hire Power awards. Phoenix Business Journal. 31 December 2013.
15. Web site: Infusionsoft. Inc.. 31 December 2013.