Info Exame Explained

Info Exame
Editor:	Airton Lopes, Maurício Moraes, Maria Isabel Moreira
Frequency:	Monthly
Circulation:	nearly 200,000
Category:	Technology magazine
Website:	http://info.abril.com.br
Firstdate:	March, 1986
Finaldate:	August, 2015

Info Exame (or simply Info, stylized as INFO) was a high-popular Brazilian technology magazine. Its name was Exame Informática initially, a reference to its creation as the technology supplement for Exame, a business magazine. It was popular with technology non-experts because of its simple-language approach to IT-related topics. The headquarters was in Sao Paulo.^[1]

Besides the magazine, the INFO brand was a reference in digital tendencies, sciences, culture and entrepreneurism. It is the inspiration for those who want to understand – in an instigating and good-humored way – the impact innovations have on our lives and our business.

The magazine ceased its publication in August 2015, becoming again a supplement in the Exame magazine. Its website now redirects to Exame website technology section.

Main Topics

• Enter: Opening section of the magazine that combines notes, short interviews, curiosities and in vogue services on the Internet, while also presenting innovative profiles and people.;
  • Ideias: A section opinions from our three renowned columnists. Besides them, every month INFO magazine brings a special guest to be part of this section.;
  • Inovação: The section that presents the magazine's biggest stories, with reports on the most-varied subjects, such as entrepreneurism, behavior, tendencies in digital culture and new technologies.;
  • Tests: Section dedicated to products tested by INFOlab. With a technical evaluation of its operation, the magazine evaluates and scores products in relation to cost / benefit. From smartphones to ultrabooks, and including refrigerators, TV, sound and even bicycles and soccer boots.;
  • Ctrl+Z: The magazine closes by going back in time, showing cool products published in INFO. CTRL-Z takes the reader back to a remarkable past.;

INFOlab

Is a special magazine's team destined to test the last-generation products bought by the magazine before their market release.

Grade System

It is a system used by the laboratory's team to classify the products reviewed. This grade system was announced in 2002 and it was the official grade system until the end of the magazine:

• "IMPECCABLE" (10): it's the highest level possible, but it has never been reached by any product in the magazine's history;
• "Excellent" (9 - 9.9);
• "Very Good" (8 - 8.9);
• "Good" (7 - 7.9);
• "Intermediate" (6 - 6.9);
• "Regular" (5 - 5.9);
• "Weak" (4 - 4.9);
• "Very Weak" (3 - 3.9);
• "Terrible" (2 - 2.9);
• "Bomb" (1 - 1.9);
• "JUNK" (0): it's the worst level that any product can reach. Fortunately, this level has never been reached before.

Yearly Review

On December of every year the magazine makes a special edition with 30 pages or more only with reviews about the products that will be released in the following year.

Historical Products

Here is a list of the worldly best-selling products that passed through Info Laboratory before getting huge fame:

• Palm III

the first palmtop to sell more than 3 million of units, it was fifth creation from Palm, Inc;

• iMac

the most powerful and well-succeeded computer's line from Apple Inc;

• Treo 600

it was the first generation of the Treo smartphone's line. It was created by "Palm, Inc";

• BlackBerry

the most popular smartphone in the world got a good general review (7.5/10), but failed in the graphics review (4/10) because of his low-resolution;

• iPod

it was the first generation of the iPod's Classic Line, with only 5GB;

• iPod Touch

the iPod's last generation reached third best review of the magazine ("VERY GOOD") in the general review (8.5/10);

• iPhone

Apple's mobile-phone reached the same level ("VERY GOOD") of its "iPod brother", the iPod Touch, with the grade 8/10.

External links

• Info Exame's Official Website (redirects to Exame magazine technology section)
• Editora Abril's Official Website

Notes and References

1. Book: Brazil Export-Import, Trade and Business Directory Volume 1 Strategic Information and Contacts. 3 December 2016. 27 January 2016. IBP, Inc. Lulu.com. 978-1-329-81313-7. 220.