| Infinito | |
| Owner: | Imagen Satelital (1993-1997) Claxson Interactive Group (1997-2007) Turner Broadcasting System Latin America (2007-2015) |
| Area: | Latin America |
| Headquarters: | Buenos Aires, Argentina |
| Replaced By: | TNT Series |
| Sister Channels: | TNT Space I.Sat TCM Warner Channel HTV TruTV Glitz* Cartoon Network Boomerang Tooncast |
Infinito was an Argentinian cable television channel owned by Turner Broadcasting System Latin America (today Warner Bros. Discovery Americas). It aired documentaries, reality shows and movies.
The channel was originally launched and operated by the Argentine company Imagen Satelital, owned by Argentine businessman Alberto González, on September 13, 1993.
In its first phase, the channel tried to gain a space within the networks of the documentary genre, without major conceptual differences in terms of its programming.
This entire first part dedicated to documentaries in general and with a simple triangular logo with the name of the channel inside was never its strong point.
As of August 1996, the Infinito logo was changed from its green triangle logo to a blue trefoil knot, and the text "infinito" below.
In May 1997, Imagen Satelital and its package of channels were acquired by Cisneros Television Group (which in 2000 was renamed Claxson Interactive Group when it merged with Ibero American Media Partners and the portal El Sitio).
The 1996 blue trefoil knot symbol logo was modified starting in 1999, changing the color of the symbol to a gold color, and changing the typography of the text "infinito", this was used until January 1, 2009.
Faced with the need to reposition the channel and place it within the leading brands, the new owner of the channel reformulated the programming content and relaunched the channel on April 13, 1999. In this new phase, the channel maintains the documentary format but pointing to themes that surprise and intrigue, that escape the normal, unexplained paranormal events, taboo topics and alternative realities that endure and are strengthened in the new millennium.
During 2001, Infinito opens up to a new commitment and creates a new space within its programming for original production, one of the differential pillars of the brand, having 25% of its own production within the total number of programs offered.
In March 2004, Infinito presents a new image and introduces the slogan "Abre tu mente" (Open Your Mind), that in the channel's promotions it was placed in 2 languages, in Spanish and Portuguese with Abra sua mente, since then that channel also reached Brazil, and this continued until 2009, and to accompain the branding, the channel's logo became transparent.
In October 2007, Infinito along with a package of 6 other signals from Claxson Interactive Group were acquired by Turner Broadcasting System Latin America, one of the divisions of Time Warner (today Warner Bros. Discovery Americas).
Since January 1, 2009, after a restructuring by Turner, the channel abandons the theme and profile it managed and renews its content, changing towards a new focus oriented to inspiration, amazement and teachings from facts and people in the real world that have surpassed what is expected even in fiction, the logo changes radically, the "∞" symbol is removed from the logo, and now consists only of the text "INFINITO", in addition, it leaves aside the documentaries, and is replaced by programming of guidance to inspiration, and wonder.
The channel presented a new slogan "Realidad que supera a la ficción", since this change, the channel incorporated different themes for each programming style, such as Infinito Films, Good for You, Complot, Docs, Inspiracion, Guilty Pleasures, Crimen and Asombro.
Starting in mid-2011, The channel premiered widely successful programs such as 1000 Ways to Die and that same year began broadcasting reality television programs, such as Cheaters, among others reality show, and it included series, relegating the documentary format to the background.
In July 2013, the thematic segments were withdrawn, leaving only Infinito Films.
By 2013 and 2014, Infinito no longer paid attention to its slogan, which disappeared, and they also changed the graphic image of the channel, and its programming focuses, this time, on reality television programs and films, moving away from its initial concept of documentaries that it had from its early years until the graphic image changing in mid-2013.
Infinito ceased its broadcasts on March 10, 2015 in Argentina[1] and on March 17 of the same year in the rest of Latin America being Operation Repo its last program broadcast.
Infinito was replaced by TNT Series.[2]
The Infinito's programming was moved to the channel TruTV until 31 October 2023 and was replaced by 24/7 Adult Swim Channel.