Individual (EP) explained

Individual
Type:ep
Artist:Niki & Gabi
Cover:Niki and Gabi - Individual EP Cover Art.jpg
Released:July 27, 2018
Genre:
  • Pop
  • electronic
  • EDM
Length:20:04
Label:
  • Self-released
  • DeMar Productions LLC
Producer:
Chronology:Niki and Gabi

Individual (stylized in all caps) is the debut extended play (EP) by American duo Niki & Gabi, released independently on July 27, 2018. The EP features six original tracks composed and produced by Lyre, most of which have a EDM pop sound.[1] [2] The EP charted at No. 14 on the Heatseekers Albums chart and No. 32 on the Independent Albums chart.

Background

Twin sisters Niki and Gabi started their career in 2010 following the creation of their YouTube channel, 00RemakeGirls.[3] Besides the comedy skits that were posted on that channel, the duo also posted covers of songs, and performed in several concerts. They talked about their plans of releasing an album in the future.[4]

In 2016, the duo began working on their first extended play, and it was announced in 2017 that they would be releasing a five-track EP in November.[5] [6] The lead single "R U" was released in August 2017. "Sleep It Off" was released as the EP's second single in June 2018.[7] In an interview with Post Magazine, director Aaron Grasso talked about working on five music videos with Niki and Gabi, including "Sleep It Off" and "Let It Roar".[8]

The double singles "Let It Roar" and "Flowers" were released in July.[9] The song "Let It Roar" served as Niki's debut solo single, and its music video was released on July 20.[10] "Flowers" was a follow-up to Gabi's 2016 debut single "Ever After". Its music video was released on July 25, and it featured a guest appearance from American media personality Paris Hilton.[11]

Promotion

In December 2017, Lyre shared a photo of Niki & Gabi on their Instagram account, revealing that their EP would be released in 2018. An acoustic version of "R U" has been performed at SweetyHigh,[12] Popmania[13] and What's Trending.[14] It has also been performed live at the 2019 Streamy Awards.[15] [16] In 2021, Niki invited Gabi to perform "R U" at her Gramercy Theatre concert.[17] It has also been included as a solo song in the setlist of Niki's 2022 Pink Kink & Punk Tour, in which she co-headlined with Kelsy Karter.[18] "R U" was featured in the 2018 film Life Size 2.

Niki & Gabi appeared on Genius' series 'Verified' and broke down the lyrics to "Make It Sting".[19] In December 2018, Niki performed "Let It Roar", "Anthem for the Judged" and a solo version of "Make It Sting" live at Billboard.[20] The songs "Out From Under You" and "Make It Sting" both received lyric videos. Following the cancellation of the Individual Tour, Niki & Gabi held a live concert at iPlay America in December 2018 to promote and perform songs from the EP, as well as other several solo songs.[21]

Chart performance

Chart (2018)! scope="col"
Peak
position
Heatseekers Albums (Billboard)[22] 14
Independent Albums (Billboard)[23] 32

Track listing

All tracks are written by Gabriella DeMartino, and produced by Lyre, except where noted.[24]

Personnel

Notes and References

  1. Web site: 18 June 2018. Sisterly YouTube Stars Niki And Gabi Announce Their Debut EP. 2020-08-18. www.tubefilter.com.
  2. Web site: 2019-04-12. Niki & Gabi Confirm That a Full Album is Coming in 2019 (Exclusive). 2021-06-02. Celeb Secrets. en-US.
  3. Web site: Olshansky . Clara . 2020-10-21 . This Is How Niki And Gabi Started Their YouTube Channel . 2024-06-12 . The List . en-US.
  4. Web site: lehighvalleylive.com . Lynn Olanoff For . 2014-06-15 . Bethlehem teens hit it big on YouTube with fashion channel . 2024-06-12 . lehighvalleylive . en.
  5. Web site: Fun Facts About YouTube Stars Niki and Gabi . 2024-06-12 . www.sweetyhigh.com . en.
  6. Web site: August 17, 2017 . Niki & Gabi Answer Fan Questions! (Most Embarrassing Moments, Etc.) Hollywire . YouTube.
  7. Web site: 29 June 2018 . Niki & Gabi DeMartino Drop Debut Single 'Sleep It Off' Off Upcoming EP TigerBeat . 2020-08-18 . en-US.
  8. Web site: Post Magazine - Music Video: Niki & Gabi — Sleep It Off & Let It Roar . 2024-06-12 . www.postmagazine.com.
  9. Web site: Magazine . Grumpy . 2018-10-18 . Niki and Gabi: On building their ever-growing online empire and embracing who they are . 2024-06-12 . GRUMPY MAGAZINE . en.
  10. Web site: WATCH IT: Niki DeMar "Let It Roar" (Aaron Grasso, dir.) . 2024-06-12 . VideoStatic . en.
  11. Web site: 2018-11-22 . Niki & Gabi On Paris Hilton, Individuality, And Each Other . dead . https://web.archive.org/web/20181122081341/https://www.popstaronline.com/niki-gabi-on-paris-hilton-individuality-and-each-other/ . 2018-11-22 . 2020-08-18 . POPSTAR! . en-US.
  12. NIKI AND GABI Perform RU Live . 2017-08-24 . SweetyHigh . 2024-06-12 . YouTube.
  13. WATCH: Niki + Gabi DeMartino Perform 'RU' Live In Our Office . 2017-09-13 . Popmania . 2024-06-12 . YouTube.
  14. Niki & Gabi DeMartino PERFORM 'RU' ACOUSTIC The Ear.ly Show . 2017-08-16 . What's Trending . 2024-06-12 . YouTube.
  15. Niki and Gabi perform 'RU' 2019 Streamys Premiere Awards . 2019-12-18 . Streamy Awards . 2024-06-12 . YouTube.
  16. Web site: Haring . Bruce . 2019-12-14 . 9th Annual Streamy Awards Honors 'Good Mythical Morning' As Show Of The Year . 2024-06-12 . Deadline . en-US.
  17. Web site: Kayayan . Emily . 2021-11-08 . Niki Demar Plays First-Ever Headlining Show At Gramercy Theatre in NYC – FOR THE PUNKS . 2024-06-12 . en-US.
  18. Web site: NIKI DEMAR Setlist at Cat's Cradle Back Room, Carrboro . 2024-06-12 . setlist.fm . en.
  19. Web site: Niki & Gabi Break Down "Make It Sting" On Genius' Series 'Verified' . 2024-06-12 . Genius . en.
  20. Web site: 2018-12-14 . Billboard - Hey all, come take some time out of your Thursday with us and watch Niki and Gabi perform some original music live! . 2024-06-12 . Facebook.
  21. Web site: 2018-12-07 . YouTube Sensations Niki & Gabi To Perform Live at iPlay America . 2024-06-12 . Freehold, NJ Patch . en.
  22. August 11, 2018. Billboard Heatseekers Albums. Billboard.
  23. August 11, 2018. Billboard Independent Albums. Billboard.
  24. Niki DeMartino & Gabi DeMartino Discuss Their "Individual" EP . 2018-09-12 . BUILD Series . 2024-06-12 . YouTube.

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