| Indicus Analytics | |
| Fate: | Acquired by Nielsen Holdings PLC in 2014 |
| Foundation: | 2000 |
| Founder: | Laveesh Bhandari |
| Location City: | New Delhi |
| Industry: | Economic |
| Services: | Research services, software analytics and data products |
Indicus Analytics is an economics research firm based in New Delhi. The company offers research services and data products. Indicus’ clientele includes both national & international corporations (including consulting firms), educational institutions and government organizations.
Indicus Analytics was founded in 2000 in Delhi by Laveesh Bhandari. It made its first product in 2002 and launched software based version of its products in 2007.
In 2014, Indicus acquired by Nielsen India.[1] [2]
In April 2009, Google partnered with Indicus Analytics to launch an Election Centre for Lok Sabha elections in India.[3] Indicus provided election related news and development data related to socio economic progress of various parliamentary constituencies since 2004 Lok Sabha elections in India.[4]
In association with Prabhat Khabar, a leading daily, Indicus conducted a study of Jharkhand state ‘Jharkhand Development Report 2009’ in January 2009.
Indicus has been conducting the annual feature ‘The State of the States’ with India Today. The latest of these was in 2015.[5] The exercise finds out which of the India’s states offer its citizens the best opportunities to live and to earn.
In July 2008, Indicus conducted a study ‘Freedom to Choose’ with Outlook Money to find out the changes that have occurred in the six major areas of personal finance.[6]
In February 2008, Indicus brought out a white paper ‘Transforming West Bengal - Changing the Agenda for an Agenda for Change’ which deciphered the progress in the state for 50 years and suggested reform measures.[7]
Indicus Analytics makes software based analytics products on various facets of Indian economy and Indian consumer. The customer segments served by Indicus are, among others: Insurance, Retail, Banking, Healthcare, Telecommunication, Advertising and Media, Durables, FMCG, Educational Institutions and Financial Services.
Indicus conducts research and data analysis about various facets of Indian economy. Indicus’ research methodology includes Econometric Modeling, Indexing and Ranking, Surveys, Monitoring and Evaluation, Forecasting and Prediction. It conducts research in the following domains - Agriculture, Industry and Services, Consumer Economics, Education, Health and Socio-economy, Employment and Labour, Macro-economy and Finance, Governance & State among others.