Independent Truck Company Explained

Independent Truck Company
Type:Subsidiary
Foundation:1978
Industry:Retail
Location:Santa Cruz, California, U.S.

Independent Truck Company is an American skateboard truck manufacturer based in Santa Cruz, California. Established in 1978, the brand is owned by NHS, Inc. and has an extended list of team riders.

Origin

The company was co-founded by Richard Novak, Jay Shiurman, Fausto Vitello, and Eric Swenson and the Stage 1 model was the first product. released in May 23, 1978, in Newark, California. The Independent truck (or "Indy") was designed due to a response of lacking of other high quality skateboard trucks on the market at the time. In reference to the two other major truck companies on the market, Blackhart stated that quote one broke, and one didn't turn (Bennett and Tracker Trucks, respectively).[1]

Independent trucks are built with:

Logo

The logo for the trucks was based on the Iron Cross according to the artist, Jim Phillips. It has remained the Indy logo since the company's inception and was derived from the French variation of the Cross pattée.

Jim Phillips says in his 2007 book "The Art of Jim Phillips":

In 2021, after many vocalized opinions that the cross was indeed too "Nazi-like", Independent occasionally uses the Iron Cross logo in favor due to a different design.[2]

Notes and References

  1. Denike, Bob. Built to Grind: 25 Years of hardcore skateboarding from the archives of Independent Truck Company. San Francisco: NHS, 2004. Print.
  2. Web site: 2022-09-29 . Independent Trucks Logo Change . 2024-05-30 . Shredz Shop Skate . en.