Independent Television Network Ltd | |
Type: | Government-owned corporation |
Founder: |
|
Area Served: | Sri Lanka |
Key People: | |
Industry: | Television |
Genre: | Mass media |
Products: | Broadcasting Network |
Revenue: | Rs 2.492 billion (2015)[1] |
Operating Income: | Rs 507.33 million(2015) |
Net Income: | Rs 433.021 million (2015) |
Assets: | Rs 4.059 billion (2015) |
Equity: | Rs 3.198 billion (2015) |
Num Employees: | 684 (2018) |
Parent: | Ministry of Information and Mass Media |
Location City: | Battaramulla |
Location Country: | Sri Lanka |
Location: | Wickramasinghepura |
Independent Television Network Ltd (Sinhala; Sinhalese: ස්වාධීන රූපවාහිනී මාධ්ය ජාලය; Tamil: சுயாதீன தொலைக்காட்சி ஊடக வளையமைப்பு) also known as ITN Ltd or simply as ITN is a Sri Lankan state-governed television and radio broadcaster located in Wickramasinghepura, Battaramulla, Sri Lanka. It is a Shrama Abhimani Award winner (Oct 2009),[2] broadcasts content to a wide demographic within Sri Lanka as well as the expatriate community. The programmes are broadcast in three languages: Sinhala, Tamil, and English. The ITN broadcast coverage extends to 99% of the island of Sri Lanka.[3] [4] [5]
The ITN channel is the flagship television channel of ITN Ltd. ITN further operates three FM radio stations; Lakhanda (Former ITN FM), the Sinhala language service; Vasantham FM, the Tamil language service and Prime Radio, the English language service. Vasantham TV, a second television channel operated by ITN Ltd, broadcasts content in the Tamil language. ITN recently launched a website ITN News, which is an online portal for the distribution of local news internationally.[6]
ITN channel is also the first 1080p full HD television channel in Sri Lanka. The ITN Ltd has invested Rs. 200 Mn on the construction of the country's first HD studio complex and started high resolution broadcasting since 30 June 2016.
Ahead of the start of ITN there were decisions facing the deployment of television in Sri Lanka. Japanese company NEC provided basic support for the building of the station (and did the same later with Rupavahini in 1982). The development of the station happened at the same time as Rupavahini's. One of the key steps was selecting the colour system. PAL was favoured despite the fact that neighbouring India had a black and white system using NTSC equipment, and was provided by Japan despite using its form of NTSC. ITN was being set up by Anil Wijewardene and Shan Wickremesinghe in Mahalwarawa and was expedited by an American investor. The first test transmissions in 1979 were well-received in Colombo alone, which was the initial coverage area of the channel. Programmes such as American educational series Sesame Street and the LWT British sitcom Mind Your Language were among the first programmes seen.[7]
ITN Ltd commenced operations on 13 April 1979 with the introduction of the TN television channel. As the first television broadcasting service of Sri Lanka and South Asia they began transmission of the first terrestrial television channel in the country. It was also the first privately owned television station in a region where the government was in control of radio and television.[8] The founding board of directors was composed of Mr. Shan Wickramasinghe, Mr. Anil Wijewardene and Mr. Bob Christie. Initially the ITN Ltd studios and transmission station were based in Mahalwarawa Estate, Pannipitiya. A one kilowatt (1 KW) transmitter and transmission tower were used to broadcast the ITN channel within a 15mile radius of the city of Colombo. Due to the geographical location of the transmission station, local weather and the transmission equipment used early viewers experienced many disruptions and interference to programmes as a result of voltage fluctuations.
On 5 June 1979 ITN Ltd was acquired by the state as a business undertaking under a Competent Authority. The duly appointed authority, the late Mr. D. Thevis L. Guruge (ex-Director General of the Sri Lanka Broadcasting Corporation) contributed significantly to the early development of the organisation.
Shortly after commencing its test broadcasts, ITN announced the start of its regular broadcasts for a wide urban area. Local companies started selling television sets imported from Japanese manufacturers. Sales of sets skyrocketed, ahead of UNESCO projections. Due to the slow development of television in neighbouring India (Doordarshan still broadcast in black and white and was mainly geared at educating farmers), Japanese-made TV sets sold in Sri Lanka were smuggled due to the lack of established presence of foreign brands at the time.[7]
ITN Ltd was the pioneer of colour television transmission in Sri Lanka. On 5 June 1984 ITN Ltd relocated to its current base of operations in Wickramasinhapura. In 1992 ITN was converted to a public company with the state as the major shareholder of the company. Subsequently, the revenue, the diversity of programmes, technical services and coverage expanded significantly.
Lakhanda and Vasantham FM are two of the three FM radio stations operated by ITN Ltd. The Lakhanda radio station which originated as a subsidiary of the Sri Lanka Broadcasting Corporation (SLBC) was amalgamated with ITN Ltd on 1 April 1997.[9] This radio station broadcasts content in the Sinhala language. Vasantham FM is an FM radio station operated by ITN Ltd that broadcasts Tamil content. This radio station was launched in June 2009 to fulfill the media requirements of the Tamil speaking community within Sri Lanka.
Furthermore, ITN Ltd commenced transmission of a second television channel, Vasantham TV on 25 June 2009.[10] [11] This particular television channel broadcasts content in the Tamil language. ITN launched Prime TV and Prime Radio, a television channel and radio station that broadcasts material in English on 12 November 2009.[12]
ITN Ltd's television channels and radio stations broadcast a variety of different of programmes in Sinhala, Tamil, and English languages. Listed below are some of the programmes broadcast by the television channels and radio stations operated by ITN Ltd.
ITN channel – (Primarily broadcasts content in the Sinhala language)[13]
Vasantham TV – (Primarily broadcasts content in the Tamil language)
Prime TV – (Primarily broadcasts content in the English language)[15]
Lakhanda – (Primarily broadcasts content in the Sinhala language)[16] [17]
Vasantham FM – (Primarily broadcasts content in the Tamil language)[18]
Prime Radio – (Primarily broadcasts content in the English language)[19]
Cumulatively, the broadcasts of ITN Ltd reach over 99% of the country. However, the coverage for the individual radio stations and television channels vary considerably.
ITN
Vasantham TV
Lakhanda[22]
Vasantham FM
|author-link=Prime Radio|access-date=31 December 2009}}[25]