Independent Garden Center Show Explained

The Independent Garden Center Show (IGC Show) is held every year since 2007 in Chicago, IL, in the United States.

History

The IGC Show was created by Jeff and Cheryl Morey, co-directors of Garden Centers of America (GCA)^[1] and publishers of IGC Magazine. The first IGC Show was held in 2007, at Chicago's Navy Pier.^[2]

In 2014, IGC East convened at the Gaylord National Resort and Convention Center in National Harbor, MD.^[3] In 2015, IGC East relocated to the Baltimore Convention Center in Baltimore, MD.^[4] In 2016, the East Coast event relocated to the Valley Forge Casino Resort.^{[5] [6]}

IGC Show 2018 reconvened at Chicago's Navy Pier.^[7] In 2019, citing ongoing construction at the Navy Pier, the show was moved to McCormick Place.

IGC Show 2019 was hosted in the Lakeside Center at McCormick Place.^[8]

Description

The IGC Show is one of the largest shows for independent garden center owners, managers and buyers. The show is not open to large retail chain competitors or the general public.

The IGC Show presents garden center products available at wholesale. It is a juried show so every exhibiting company has been screened to ensure the products offered for sale are relevant to independent garden centers.In addition to the trade show, the IGC Show hosts an educational conference on topics relevant to garden centers, such as customer service, inventory, signage, social media, store design, advertising, and more. Each day before the trade show opens, a keynote speaker starts the day.

The IGC Show provides a networking area. "Shop Talk" Retail Discussions, facilitated by a moderator, provide discussion on topics including marketing strategies, minimum wage increases, and younger customers .IGC show provides a special area of vendor exhibits for companies that are new to the IGC Show and garden center industry. The New Product Zone features new products and plants submitted by vendors all across the show's exhibit space.

The 2019 show unveiled the IGC Retail Lab, a retail symposium and interactive design forum. It is designed to help IGC owners turn their stores into gathering spaces that capitalize on the most popular consumer trends.^[9]

Contest

In 2017, the Best New Product and the Best New Plant awards contest was started. Garden center retailers voted for their favorite new products and plants.^[10]

Best new product

• 2017 - first place Kreative Gardens of Miami, FL; second place went to Potwheelz Garden Dolly of Gulf Breeze, FL.
• 2018 - first place TrashCan of Portsmouth, NH; the second place to Grass Flip Flops of Westlake Village, CA.^[11]
• 2019 - first-place Complete Grow Kits from A Pot for Pot of Oakland, CA; second place Fir Needle Products from Bedrock Tree Farm of Wakefield, RI.^[12]

Best new plant

• 2017 - first place Regal Petticoat Maple from Sester Farms in Gresham, OR; the second place 'Gold Breeze' Zebra Grass from Hortech in Spring Lake, MI.
• 2018 - the first place Hollywood Hibiscus from J Berry Nursery of Grand Saline, TX; the second place Endless Summer Hydrangeas Summer Crush from Bailey Nurseries of St. Paul, MN.
• 2019 - first-place Best New Plant plant arrangement of Yellow Star, Large Capitata Maroon and Tropiflora from Russell's Bromeliads of Clermont, FL; the second-place First Editions Iceberg Alley Sageleaf Willow from Bailey of St. Paul, MN.

Previous shows

• 2019 to 2020: McCormick Place^{[13] [14] [15]}
• 2017 to 2018: - Navy Pier^[16]
• 2016 -, Valley Forge Casino Resort; Navy Pier
• 2015 - Baltimore Convention Center;,^[17] Navy Pier^[18]
• 2014 - Gaylord National Resort and Convention Center;, Navy Pier^[19]
• 2007 to 2013 - Navy Pier^{[20] [21] [22] [23]} r^[24]

Keynote speakers

• 2019 – Mark Bellingr^[25]
• 2019 – Jeff Baxter^[26]
• 2019 – Dr. Bridget Behe, Professor of Horticultural Marketing at Michigan State University^[27]
• 2018 – Bob Negen, retail speaker^[28]
• 2018 – Daymond John^[29]
• 2018 – Dr. Charlie Hall, Professor and Ellison Chair in International Floriculture at Texas A&M University^[30]
• 2017 – Bob Phibbs, CEO of The Retail Doctor^[31]
• 2017 – Robert J. O'Neill,
• 2017 – John Stanley, international IGC retail consultant of John Stanley Associates
• 2016 – Corey Bordine, Consultant for MonkeyBar Management and former president of Bordine Nursery

• 2016 – Mike Ditka,
• 2016 – Amanda Thomsen, Kiss My Aster Garden Blogger^[32]
• 2016 – Bruce Crawford, Director of Rutgers' Gardens, Rutgers University's arboretum & public garden
• 2016 – Jonathan Bardzik, Chef & Garden Cookbook Author
• 2016 – John Tierney, The New York Times Science Columnist
• 2015 – Martha Stewart^[33]
• 2015 – Marcus Lemonis^[34]
• 2015 – Robert Hendrickson, Business Story Developer for Next New Planet, Marketing Service Provider for The Garden Center Group, and IGC Magazine columnist
• 2015 – Lloyd Traven, President of Peace Tree Farm
• 2015 – Ernest Wertheim, Principal of Wertheim, Van Der Ploeg, & Klemeyer
• 2014 – Martha Stewart
• 2014 – Corey Bordine
• 2014 – Willie Degel
• 2014 – Henry Hutcheson, President of Family Business USA and IGC Magazine columnist
• 2014 – Peter Shankman
• 2013 – Taniya Nayak, Designer, TV Personality and Host of HGTV's House Hunters on Vacation

• 2013 – Peter Shankman
• 2013 – John Stanley, IGC Magazine columnist
• 2012 – Rick Baylessf
• 2012 – Corey Bordine
• 2012 – Joe Lamp’l, Founder of The Joe Gardener Company, Garden Writer, Author and Host of GardenSmart and Fresh from the Garden
• 2012 – Joseph Pine, Co-founder of Strategic Horizons and Starizon Studio, and Co-author of The Experience Economy: Work is Theater & Every Business a Stage
• 2011 – P. Allen Smith
• 2011 – Paco Underhill, Founder of Envirosell, Author and Professional Speaker
• 2011 – Larry Winget
• 2010 – Howard Bloom,
• 2010 – Corey Bordine

• 2010 – Jamie Durie
• 2010 – Josh Viertel, President of Slow Food USA
• 2009 – Robert Hendrickson, Business Story Developer for Next New Planet, Marketing Service Provider for The Garden Center Group, and IGC Magazine columnist
• 2009 – John Moore, Marketing executive for Starbucks and Whole Foods
• 2009 – Dr. Patrick Moore, Co-founder of Greenpeace
• 2008 – Corey Bordine
• 2008 – Diarmuid Gavin, President of Diarmuid Gavin Designs
• 2008 – Dick Hayne, CEO of Urban Outfitters
• 2008 – John Kinsella, Managing Director of Terrain
• 2008 – John Stanley
• 2007 – Susie Coelho
• 2007 – Leatrice Eiseman, Executive Director of Pantone Color Institute
• 2007 – Charles Fishman, Author of The Wal-Mart Effect
• 2007 – Robyn Waters, Author of The Trendmaster’s Guide

Concerts at IGS shows

• 2019: Jefferson Starship^[35]
• 2018: The Marshall Tucker Band^[36]
• 2017: Blue Öyster Cult
• 2016: REO Speedwagon; Gloria Gaynor
• 2015: Gin Blossoms
• 2014: Don Felder
• 2013: 38 Special
• 2012: Dennis DeYoung, Music of Styx
• 2011: Lou Gramm
• 2010: America
• 2009: Charlie Daniels Band
• 2008: Kansas
• 2007: Rick Derringer

Founders

• Jeff Morey and Cheryl Morey
• IGC Magazine^[37]
• Garden Centers of America (GCA) ^[38]

References

1. Web site: IGC Show and GCA Reach Exclusive Agreement Lawn & Garden Retailer. 2015-11-21. www.lgrmag.com.
2. Web site: F.A.Q. About IGC Show. IGC Show. a2z, Inc.. 16 November 2015. https://web.archive.org/web/20151114080010/http://www.igcshow.com/IGCShows/public/Content.aspx?ID=2301&sortMenu=109000. 14 November 2015. dead.
3. Web site: DC Tropics: IGC East: a new trade show for independent garden centers. DC Tropics. 2014-08-12. 2015-11-21. Dc. Tropics.
4. News: Beytes. Chris. IGC Show Coverage: Double Vision. 16 November 2015. Green Profit Magazine. Ball Horticultural Company. 30 September 2015.
5. News: Sparks. Brian. New EIGC Eastern Show in Philadelphia Switches Location to Valley Forge Casino Resort. 16 November 2015. Greenhouse Grower Magazine. Meister Media Worldwide. 3 November 2015.
6. News: Online registration open for 2016 EIGC and IGC Show Chicago - Garden Center Magazine. Garden Center Magazine. 2016-10-10.
7. News: Buyers and vendors excited by order-writing focus of 2017 IGC Show. August 23, 2017. Garden Center Magazine. August 29, 2017.
8. Web site: IGC Show Features Opportunities for Product Research, Networking. 2019-08-16. Hardware Retailing. en-US. 2019-08-20.
9. Web site: IGC Show unveils new 'IGC Retail Lab' interactive design forum. 2019-08-20. Garden Center Magazine. en.
10. News: IGC Show introducing ballot voting on exhibitor offerings - Garden Center Magazine. Garden Center Magazine. 2017-08-29. en.
11. Web site: IGC Show. www.facebook.com. en. 2018-08-20.
12. Web site: Congratulations to the winners of this year's #IGCShow best new product and best new plant awards!pic.twitter.com/9sW8nOXlur. magazine. Garden Center. 2019-08-14. @gardencentermag. en. 2019-08-20.
13. Web site: Independent Garden Center Show. 10times.com. en. 2019-08-21.
14. Web site: IGC Show to move from Navy Pier. October 11, 2018. Garden Center Magazine.
15. Web site: IGC Chicago 2019(Chicago IL) - 13th Independent Garden Center Show - showsbee.com. www.showsbee.com. 2018-08-20.
16. Web site: Horticulture Events. September 1, 2016. Horticulture Events. October 10, 2016.
17. Web site: Independent Garden Center (IGC) Show. Hardware Retailing. 2015-11-21. en-US.
18. Web site: IGC Show 2015 wraps up in Chicago - Garden Center Magazine. Garden Center Magazine. 2015-11-21.
19. Web site: 8th Annual Independent Garden Center Show Navy Pier. Navy Pier. 2015-11-21. en-US.
20. Web site: August 20-22: The 2013 Independent Garden Center (IGC) Show - Fafard. Fafard. 2015-11-21. en-US. https://web.archive.org/web/20151122045711/http://fafard.com/august-20-22-the-2013-independent-garden-center-igc-show/. 2015-11-22. dead.
21. Web site: The IGC Show Preview Lawn & Garden Retailer. www.lgrmag.com. 2015-11-21.
22. Web site: BLACK GOLD – All the riches of the earthIndependent Garden Center Show 2012 at Navy Pier in Chicago. blackgold.bz. 23 August 2012. 2015-11-24.
23. Web site: Coming to Chicago: The Independent Garden Center Show!. Garden Rant. 2015-11-24.
24. Web site: Save the Date: Independent Garden Center Show Lawn & Garden Retailer. www.lgrmag.com. 2015-11-24.
25. Web site: IGC Show Keynotes. www.igcshow.com. 2019-02-12.
26. Web site: IGC Show Keynotes. www.igcshow.com. 2019-02-12.
27. Web site: IGC Show 2019 announces first of three keynotes. January 2, 2019. Garden Center Magazine.
28. News: Retail expert Bob Negen to deliver IGC Show 2018 keynote address - Garden Center Magazine. Garden Center Magazine. 2018-08-20. en.
29. News: 'Shark Tank's' Daymond John Will Talk Business Success in IGC Show Keynote - Lawn & Garden Retailer. Lawn & Garden Retailer. 2018-08-20. en-US.
30. News: Dr. Charlie Hall will forecast the future of garden center retailing during the IGC Show - Garden Center Magazine. Garden Center Magazine. 2018-08-20. en.
31. News: 2017 IGC Show keynotes offer applicable advice, inspiration - Garden Center Magazine. Garden Center Magazine. 2017-08-29. en.
32. News: 10 highlights and takeaways from the 2016 IGC Show Chicago - Garden Center Magazine. Garden Center Magazine. 2016-10-10.
33. Web site: Independent Garden Center Show East 2015. 7 August 2015. 20 November 2015. Martha Up Close & Personal. Martha Stewart Living Omnimedia. Stewart. Martha.
34. Web site: Learning better business from 'the Profit' - Garden Center Magazine. Garden Center Magazine. 2015-11-21.
35. Web site: IGC Show 2019 registration now open. November 13, 2018. Garden Center Magazine.
36. News: The Marshall Tucker Band Will Perform at IGC Show - Lawn & Garden Retailer. Lawn & Garden Retailer. 2018-08-20. en-US.
37. Web site: IGC Magazine. Everything IGC. SpinWeb. 16 November 2015. https://web.archive.org/web/20151026070424/http://www.everythingigc.com/igc-retailer/. 26 October 2015. dead.
38. Web site: Wertheim. Ernest. History of GCA. 16 November 2015. Garden Centers of America.