In the Ayer explained

In the Ayer
Cover:In the Ayer cover.jpg
Type:single
Artist:Flo Rida featuring will.i.am
Album:Mail on Sunday
Released: (radio)
Recorded:2007
Genre:
Label:
Producer:will.i.am
Chronology:Flo Rida
Prev Title:Move Shake Drop
Prev Year:2008
Next Title:Running Back
Next Year:2008

"In the Ayer" is the third single from rapper Flo Rida's debut album Mail on Sunday. It was produced by and features will.i.am. Tiffany Villarreal performs background vocals on the song.[1] It interpolates the 1984 song "Jam the Box" by Pretty Tony.[1]

The song has been certified platinum by the RIAA, making it Flo Rida's second song to do so.

The official remix features Rick Ross, Brisco and Billy Blue with original chorus by will.i.am and new Flo Rida verses.

From 2009 to 2012, this was the victory song for the Baltimore Orioles at home.

Background

A year before the song was released, will.i.am was at Los Angeles's KIIS FM (102.7) doing a freestyle for Jojo Wright over the instrumental of "Easy" by Paula DeAnda. He described the freestyle as a "hot hook".[2] The beat production was done by Timbaland with the help of DJ Tweak from Lakeland, FL.

Music video

The video premiered on FNMTV on Friday June 13, 2008.[3] A clip of video was showcased by Pete Wentz of Fall Out Boy in an MTV commercial announcing their new music video blocks. Video appearances made are Rick Ross and Brisco.

Chart performance

In the U.S., "In the Ayer" debuted at No. 38 on the Billboard Hot 100. The song would eventually become Flo Rida's third top twenty and second top ten hit on the Billboard Hot 100, peaking at No. 9. It has also been a hit on pop, reaching No. 14 on the Pop 100, and No. 12 on Mainstream Top 40 radio. It peaked at No. 9 on the New Zealand RIANZ chart, making it Flo Rida's third consecutive top ten hit there. It debuted at No. 23 on the Australian ARIA charts, later peaking at number 19. On the Canadian Hot 100 it peaked at No. 13, giving Flo Rida his third top twenty there.

On September 7, 2008, the song entered the UK Singles Chart at No. 46 on downloads alone and peaked at No. 29.

Charts and certifications

Year-end charts

Chart (2008)Position
Australia (ARIA)[5] 84
Canada (Canadian Hot 100)[6] 74
UK Urban (Music Week)[7] 17
US Billboard Hot 100[8] 59

Certifications

Notes and References

  1. Mail on Sunday . Mail on Sunday (album) . . . 2008 . 442812-2 . liner notes.
  2. Web site: - YouTube. YouTube.
  3. Web site: VIVA LA VIDEO! 'FNMTV' REVOLUTIONIZES FRIDAY NIGHT... AND REINVENTS THE MUSIC VIDEO. https://web.archive.org/web/20211123091807/http://www.mtv.com/news/2292151/viva-la-video-fnmtv-revolutionizes-friday-night-and-reinvents-the-music-video/. dead. November 23, 2021. MTV. November 23, 2021.
  4. Web site: Airplay TOP 10 NMC Week44 (27.10.2008 - 02.11.2008). Bulgarian Association of Music Producers. bg. https://web.archive.org/web/20090124035936/http://bamp-bg.org:80/read.php?id=160. 24 January 2009. 6 November 2021.
  5. Web site: ARIA End of Year Singles Chart 2008. Australian Recording Industry Association. May 8, 2020.
  6. Canadian Hot 100 – Year-End 2008. Billboard. 2 January 2013. May 8, 2020.
  7. Urban Top 20 Of 2008. Music Week. 16. January 10, 2009. August 6, 2023.
  8. Hot 100 Songs – Year-End 2008. Billboard. 2 January 2013. May 8, 2020.