Il Makiage Explained

Il Makiage
Type:Private
Industry:Cosmetics
Hq Location:SoHo, New York City, U.S.
Key People:Dmitri Kaplun (CEO)

Il Makiage is a tech-focused beauty brand based in New York City.[1] [2] [3] In May 2020 they launched in the United Kingdom, launched in Germany in November 2020 and Australia in June 2021. Il Makiage is a part of the ODDITY platform.

Name origin

The name is an intentionally simplified version of the French word Maquillage, meaning "makeup".

Company overview

Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi.[4] [5]

In June 2017, L Catterton purchased a minority stake of the company for $29 million. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach.[6] [7]

Dmitri Kaplun is the present CEO of the company.[8]

Technology

The company uses AI and machine learning to match users with beauty and skincare products.[9] [10] In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. to integrate it with their machine learning programs.[11] In August 2021, the company acquired computer vision startup Voyage81 to further enhance their vision, AI and machine learning capabilities.[12] Il Makiage's parent company ODDITY acquired AI-based molecular discovery company Revela in June 2023. [13]

Notes and References

  1. Web site: Zaha Hadid Architects Designs Pop-Up Store for Il Makiage. June 7, 2018. Metropolis. en-US. November 14, 2019.
  2. Web site: חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez. רבט. הגר. October 23, 2019. כלכליסט - www.calcalist.co.il. November 14, 2019.
  3. News: Ravet . Hagar . Cosmetics Company Il Makiage Acquires Israeli Operation of On-Demand Beauty Services Startup Missbeez . November 14, 2019 . CTECH - www.calcalistech.com . October 23, 2019.
  4. Web site: Zaha Hadid Architects designs pop-up pavilion for Il Makiage. June 8, 2018. Archpaper.com. en-US. November 14, 2019.
  5. Web site: This beauty startup uses a highly accurate foundation-matching quiz to help you find the right color — it got mine right on the first try. Chang. Lulu. Business Insider. November 14, 2019. April 5, 2019.
  6. News: Il Makiage buys Israeli startup Missbeez. October 23, 2019. Globes. he. November 14, 2019.
  7. Web site: Il Makiage recruits influencers to launch immersive new beauty app, Kenzza. July 12, 2019. The Star Online. en. November 14, 2019.
  8. Web site: July 1, 2022 . The Top 50 Household and Personal Products Companies . October 10, 2022 . happi.com .
  9. Web site: חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez. רבט. הגר. October 23, 2019. כלכליסט - www.calcalist.co.il. November 22, 2019.
  10. Web site: Il Makiage Wants You to Say "F*ck, I'm Flawless" With New Concealer. Denton. Elizabeth. November 8, 2019. StyleCaster. en. November 22, 2019.
  11. News: Garcia. Luis. November 22, 2019. L Catterton-backed Il Makiage Buys AI Startup NeoWize. en-US. Wall Street Journal. June 16, 2020. 0099-9660.
  12. Web site: Tietjen. Alexa. August 12, 2021. Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch. August 16, 2021. WWD. en-US.
  13. Web site: Fonrouge . Gabrielle . 2023-04-27 . Il Makiage parent Oddity buys biotech startup Revela to design new molecules for beauty products . 2023-07-07 . CNBC . en.

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