Ibis (bicycle company) explained

Ibis Bicycles
Type:Private
Location City:Santa Cruz, California
Location Country:USA
Key People:Scot Nicol, Hans Heim, Tom Morgan, Roxy Lo, Colin Hughes
Industry:Bicycles
Products:Bicycle and related components
Homepage:ibiscycles.com

Ibis Bicycles is a mountain bike manufacturer located in northern California, United States. It produces the popular Mojo, Ripmo, and Ripley mountain bike frames among other models. Ibis products are distributed in 33 countries.[1]

History

Ibis Bicycles was founded by Scot Nicol, one of the earliest mountain bikers in northern California. It began in Nicol's garage in 1981, when a friend asked him to build a frame.[2] Nicol sold the company to an investment group in 2000 and it went bankrupt within 20 months.[2] Ibis returned to the industry at the 2005 Interbike tradeshow.[3] Hans Heim, a former co-owner of Bontrager Cycles and Santa Cruz Bicycles, partnered with Scot Nicol, Tom Morgan, and Roxy Lo to relaunch the brand. Colin Hughes, the Head of Engineering, would join later as a partner.[4]

Production

Ibis frames are primarily manufactured in Asia. In 2018, they began producing a small quantity of US made frames under the label Carbon 831.[5] Ibis frames are primarily made of carbon, but after an 18 year hiatus (2001-2018), the brand recently began manufacturing aluminum frames.[6]

Innovation

While many companies came up with sophisticated names for their steel bike's tubing (for example, Columbus has their famous "Genius" tubing), Nicol and Ibis called their tubing "Moron"[7] - meaning it had more on the ends for strength and less in the middle to give the bikes light weight (a standard practice in cycling called "butted tubing"). The Moron design was released in 1994.

They are also remembered for their sculpture-like "hand job" cable hanger, which resembled a fist reaching up and grabbing the rear brake cable. The Hand Job took an overlooked part of every other bike and made it a focal point for an Ibis, and as such symbolized the company.[8]

The BowTi design (released in 1998) was unique in being a full suspension frame that did not use pivots to separate the front and rear triangle. A complex system of flexible titanium tubes provided up to 5 inches (125mm) of travel. Designed by John Castellano, 269 frames were produced until the 2002 closure. Castellano now supports the design with his own company.

Sponsorship

Ibis Cycles sponsors Brian Lopes. Lopes also collaborated with Ibis Cycles in developing the "Lopes Link", a suspension upgrade for the Mojo and Mojo SL giving more handling precision.

In 2011, it sponsored Anne-Caroline Chausson.

In 2014 Brian Lopes amicably left Ibis cycles to pursue other efforts.

In 2016, Ibis launched an Enduro World Series Team. The team went on to win the Overall Team Title in 2017.[9] The 2020 team roster includes Robin Wallner, Bex Baraona, and Cole Lucas.[10]

In 2018 Brian Lopes returned to manage Ibis' new U.S. enduro team.[11]

Additional reading

External links

Notes and References

  1. Ibis Mojo HD Hype . January 6, 2010 . Singletrack .
  2. Web site: About Ibis Bicycles . January 7, 2010 . Ibis Bicycles website .
  3. Web site: Interbike '05-Tanned, rested and ready: Ibis is back . 2023-01-12 . VeloNews.com . en.
  4. Web site: From the Top: Hans Heim - CEO of Ibis Cycles. February 21, 2018. Pinkbike.
  5. Web site: Introducing Carbon 831 | Technical Articles | Support. archive.ibiscycles.com.
  6. Web site: 2019-09-10 . Ibis Ripmo AF review . 2023-01-12 . Mountain Bike Reviews Forum . en-US.
  7. Web site: MOMBAT: Ibis Bicycles History . 2023-01-12 . mombatbicycles.com.
  8. Web site: 2013-03-29 . Dirty Words: Brother, can you lend me a Hand Job? . 2023-01-12 . BIKE Magazine . en-US.
  9. Web site: 2018-01-15 . Ibis Cycles 2018 enduro team revealed . 2023-01-12 . Mountain Bike Reviews Forum . en-US.
  10. Web site: Ibis Enduro Team Adds Cole Lucas. January 8, 2020. Pinkbike.
  11. Web site: Brian Lopes Returns to Ibis. January 29, 2019 . Bike Mag website . 30 April 2018 .