I Luv It (Psy song) explained

I Luv It
Cover:I Luv It Psy.jpg
Type:single
Artist:Psy
Album:4X2=8
Producer:Zico
Prev Title:Napal Baji
Prev Year:2015
Next Title:Love
Next Year:2017

"I Luv It" is a song by South Korean musician Psy. It was released on May 10, 2017 via YG Entertainment, as the lead single from the musician's eighth studio album, 4X2=8. It was co-written by South Korean singer-songwriter Zico from Block B.

Background

The track was first revealed in a track list teaser of the album released on May 3, 2017. Writers and composers of the song were also revealed, alongside the second track from the album, "New Face".

Illustrated covers of tracks number 1 to 5 from the album, including "I Luv It", "New Face", "Last Scene", "Love" and "Bomb", were revealed by Psy on May 8, 2017. South Korean artist Lee Byung-hun can be seen sitting beside Psy.[1]

Music video

The music video for the track was released on May 10, 2017, alongside the music video for "New Face". It featured South Korean actor Lee Byung-hun, as well as Japanese comedian Daimaou Kosaka, who wore the same costume in the music video for "PPAP".[2]

In a press conference, Psy said "Pikotaro (Daimaou Kosaka) thanked me through YG Entertainment Japan branch. He said that his music video was influenced by me. After that, I asked him 'Do you want to be in my music video?'"[3]

Chart performance

The song topped the "Billboard + Twitter Trending 140" chart after its release, "New Face" also occupied the second place.[4]

Accolades

Program! width="140"
Date
M Countdown (Mnet)May 18, 2017
Inkigayo (SBS)May 21, 2017

Notes and References

  1. News: beansss. May 8, 2017. Psy reveals illustrated covers of the songs to come in his 8th album, '4 x 2 = 8'!. allkpop. May 11, 2017.
  2. News: R. Jun. May 10, 2017. Watch: PSY Is Back With "I LUV IT" + "New Face" MVs Featuring Lee Byung Hun And Apink's Son Naeun. Soompi. May 11, 2017.
  3. News: WoW!Korea. May 10, 2017. "Comeback" PSY, Pico Taro appeared in "I LUV IT" MV "I gently accepted the offer". WoW!Korea. May 11, 2017.
  4. Xander Zellner. May 10, 2017. PSY Hits No. 1 on Billboard + Twitter Trending 140 Chart With 'I Luv It'. Billboard. May 11, 2017.
  5. Web site: ko:2017년 19주차 Digital Chart. http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=19&hitYear=2017&termGbn=week. Gaon Music Chart. June 27, 2017. Korean.