| Director: | Kang Dae-sun |
| Country: | South Korea |
| Language: | Korean |
| Num Episodes: | 16 |
| Company: | Kim Jong-hak Production |
| Channel: | MBC TV |
I Do, I Do is a 2012 South Korean romantic-comedy television series, starring Kim Sun-a, Lee Jang-woo, Park Gun-hyung and Im Soo-hyang. It is about a successful shoe designer in her late 30s whose career is sidetracked when she accidentally becomes pregnant.[1] [2]
The series aired on MBC from May 30 to July 19, 2012 on Wednesdays and Thursdays at 21:55 for 16 episodes.[3]
Hwang Ji-ahn is in her late thirties and works as a director of a shoe company. She likes being single and has no plans to get married. Meanwhile, Tae-kang only has a high school diploma but wants a career as a shoe designer. After a one-night stand, Tae-kang gets Ji-ahn pregnant and their lives become entangled. Fighting against rigid social mores, the two of them try to navigate a messy and challenging world. But these two people persevere despite the obstacles before them, searching for true happiness despite living in a society where morally acceptable behavior is in constant flux.[4]
In her late thirties, she is a director at popular shoe company. To her the world is either black and white while grey areas are unacceptable. She is spunky, curt, authoritarian, hard-charging and susceptible to having hysterical fits when she is under stress. Since she was young, she had an unexplainable affection for shoes. Even when she would just throw on tracksuit pants and wear no makeup, she made sure she always wore the right shoes. Her love for shoes naturally led her to join a shoe company. Working harder and more passionately than anyone else, she was promoted to the position of director. But a one-night stand is about to throw a wrench in her immaculate and perfect life.
In his twenties, he vowed to become rich within ten years. But he only has a high school diploma, works as a seller of counterfeit luxury shoes, and constantly runs away from the police during crackdowns on illicit goods. But he believes that he has to maintain his cool style. And he invests a lot of time on networking to get a big break. By a stroke of luck, he is hired by a chaebol firm as a shoe designer. Compared to the other designers, he has no training, experience or family money. Work becomes a challenge. On top of this, he finds himself entangled with Ji-ahn who is an older woman with a bad temper...
He is a charming gynecologist and highly eligible bachelor. Everybody in his family are doctors and he was under pressure to go to medical school. Although he is in his late thirties, he leads the lifestyle of a typical 20-year-old hipster. So hardly anyone perceives him as a married man who has settled down with a family. He wants to keep dating girls without settling down with one woman. So he has chosen to live as a bachelor. But then he meets Ji-ahn on an arranged date and becomes interested in her when she makes up a story about how she has early menopause to turn him off.
Youngest daughter of the chairman of Hanyoung Apparel. She graduated with top honors from the S-Mode Institute and currently holds the title of vice president at her father's company. She has pretty looks, a stellar academic background, and a wealthy dad. In effect, she has it all. But she was the daughter of her father's mistress so she had to live in the shadows while growing up. Deep inside, she has a vulnerable heart but on the surface, she is blunt, cold, feisty and unfazed by anything. Nobody dares to anger her. With her father's support, she is on course to succeed him as his successor but she finds herself competing with her rival, Ji-ahn. So she plans on getting rid of her at the company.
Ji-ahn's extravagant walk-in shoe closet was custom-made for the drama, with the shoes inside plus those located in the character's company and office amounting to a total of 500 pairs of footwear worth .[9]
Ji-ahn's chic fashion style has also become trend-setting, increasing the demand for the brands the character uses in the drama, as well as her bob hairstyle.[10] According to wardrobe stylist Kim Young-joo, some of the credit belongs to actress Kim Sun-a, who gave her input during their fashion concept meetings.[11]
At the 18th Shanghai Television Festival in June 2012, the broadcast rights of the show were sold to Japan and Taiwan.[12]
The drama received lower-than-expected ratings with an average of 8.2 percent, according to data compiled by TNmS (Total National Multimedia Statistics); it remained at the bottom of the Wednesday and Thursday primetime ratings chart throughout the whole 16 episodes.[13]
In the table below, represent the lowest ratings and represent the highest ratings.
| Episode # | Original broadcast date | Average audience share | |||||
|---|---|---|---|---|---|---|---|
| TNmS Ratings[14] | AGB Nielsen[15] | ||||||
| width=100 | Nationwide | width=100 | Seoul National Capital Area | width=100 | Nationwide | width=100 | Seoul National Capital Area |
| 1 | May 30, 2012 | 8.2% | 9.5% | 10.5% | 12.4% | ||
| 2 | May 31, 2012 | 8.0% | 9.6% | 9.8% | 12.0% | ||
| 3 | June 6, 2012 | 9.2% | 10.7% | 9.8% | 10.3% | ||
| 4 | June 7, 2012 | 8.1% | 9.5% | 9.0% | 10.3% | ||
| 5 | June 13, 2012 | 10.0% | 12.1% | 10.0% | 12.0% | ||
| 6 | June 14, 2012 | 9.0% | 11.3% | 9.2% | 10.6% | ||
| 7 | June 20, 2012 | 8.2% | 9.4% | 9.6% | 10.4% | ||
| 8 | June 21, 2012 | 8.6% | 10.2% | 8.9% | 10.6% | ||
| 9 | June 27, 2012 | 8.2% | 11.1% | 9.2% | 10.4% | ||
| 10 | June 28, 2012 | 7.8% | 9.3% | 9.3% | 10.5% | ||
| 11 | July 4, 2012 | 8.1% | 10.1% | 8.7% | 9.8% | ||
| 12 | July 5, 2012 | 8.5% | 10.4% | 9.1% | 10.5% | ||
| 13 | July 11, 2012 | 9.3% | 11.3% | 9.7% | 11.0% | ||
| 14 | July 12, 2012 | 9.2% | 11.0% | 8.9% | 9.5% | ||
| 15 | July 18, 2012 | 8.3% | 10.6% | 9.0% | 9.9% | ||
| 16 | July 19, 2012 | 8.1% | 9.9% | 9.1% | 10.0% | ||
| Average | 8.5% | 10.4% | 9.3% | 10.6% | |||