I Can't Believe It's Yogurt! Explained

I Can't Believe It's Yogurt
Type:	Franchise
Foundation:	in Dallas, Texas
Location:	Markham, Ontario, Canada
Industry:	Restaurant
Products:	Frozen yogurt
Parent:	Yogen Früz
Homepage:	icbiy.com

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing its products.

History

I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas.^[1] Later, it was owned under parent company Brice Foods. In 1984, it sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!".^[2]

I Can't Believe It's Yogurt! was acquired by Yogen Früz^[3] in 1996.

1991 Austin massacre

See main article: 1991 Austin yogurt shop murders. In 1991, four young girls were murdered in an I Can't Believe It's Yogurt! shop in Austin, Texas. The case remains unsolved.

External links

• I Can't Believe It's Yogurt Official Website

Notes and References

1. I Can't Believe It's Yogurt! Dallas . https://web.archive.org/web/20090614064131/http://findarticles.com/p/articles/mi_m3301/is_n2_v91/ai_8833527 . dead. Dairy Foods. February 1990 . Christine Stube . 2008-11-16 . June 14, 2009 . 62 .
2. News: Stevenson . Seth . May 3, 2004 . Alphabet Soup – Now what does KFC stand for?. . July 13, 2014 .
3. News: I Can't Believe It's Yogurt Franchise . FranchiseAdvantage.com . March 18, 2010 . February 23, 2009 . https://web.archive.org/web/20090223065951/http://www.franchiseadvantage.com/Handbook/834-I_Cant_Believe_Its_Yogurt_Franchise.aspx . dead .