I Am the Club Rocker explained

I Am the Club Rocker
Type:studio
Artist:Inna
Cover:IAmTheClubRocker1.jpg
Border:yes
Released:19 September 2011
Genre:
Length:45:33
Label:Roton
Producer:
Prev Title:Hot
Prev Year:2009
Next Title:Party Never Ends
Next Year:2013

I Am the Club Rocker is the second studio album recorded by Romanian singer Inna, released on 19 September 2011 by Roton as a follow-up to her 2009 album, Hot. The complete production and writing process for the record was handled by Play & Win, with Juan Magán providing additional production for the album's opener, "Un Momento". Initially rumoured to be titled Powerless, the release of the album led to Inna encouraging her worldwide fanbase to affirm themselves as "Club Rockers". I Am the Club Rocker was described as a Europop, dance-pop, techno and house record, with the singer's vocals being processed with Auto-Tune.

Music critics gave the record mixed reviews, praising the harmony of its material but also criticizing it for being repetitive. Commercially, I Am the Club Rocker experienced success in selected countries, peaking at number eight in Mexico and within the top 30 in Czech Republic, Belgium and France. It was certified Gold by the Polish Society of the Phonographic Industry (ZPAV) for selling 10,000 copies in Poland, and was also named one of the best albums of 2011 by Inna's label Roton, alongside Wounded Rhymes (2011) by Lykke Li and Christmas (2011) by Michael Bublé.[1] It was nominated for Best Album at the 2012 Romanian Music Awards.

To promote I Am the Club Rocker, Inna released five tracks from the album as singles. Its lead single "Sun Is Up" (2010) reached various European charts and was awarded certifications in Italy, Switzerland and the United Kingdom. The follow-up singles, "Club Rocker" (2011), "Un Momento" (2011), "Endless" (2011) and "Wow" (2012), were moderately successful, with the latter two peaking within the top 10 in Romania. For further promotion of the record, Inna embarked on her I Am the Club Rocker Tour (2011–2012).

Background and composition

Inna announced that the album was finished in late 2010,[2] with it rumoured to be titled Powerless.[3] With the release of the record, Inna encouraged her fanbase to affirm themselves as "Club Rockers".[4] The singer also described I Am the Club Rocker as the record that "describes [her] the best". The entire writing and producing process for the album was handled by Play & Win at their studios located in Bucharest and Constanţa, Romania, while Juan Magán provided additional production for its opener "Un Momento".

The artwork for the album was produced during a photo shoot which remains the most expensive one to be ever developed in Romania, with the total costs amounting to €15,000. It was shot by Edward Aninaru at the Media Pro Pictures studios in Buftea. Over 50 male and female models were featured in the shooting, which consisted of two different images — an uncensored one leaked onto the internet and the photograph used to commercialize the album.[5] The artwork portrays Inna standing in the center of a background with semi-nude models wearing a red-black suit, long boots and a French-like bun.

The album was described as a Europop, dance-pop, techno and house record, with it being reminiscent of balearic beats and kaleidoscopic synths. Inna's vocals are prominently processed with Auto-Tune. I Am the Club Rocker was influenced by several subgenres, including flamenco ("Un Momento" and "Endless") and italo house ("No Limit" and "House Is Going On"). German online magazine Laut noticed the use of offbeat-keyboards throughout some recordings, while the news agency Teleschau described the album's instrumentation as "synth-heavy".

Reception and accolades

Upon its release, I Am the Club Rocker experienced commercial success in Mexico. It debuted at number 53 on the Mexican Albums Chart issued for 26 September 2011 and climbed up 45 positions to number eight by the following week, surpassing her debut studio album, Hot (2009), which peaked at number 54 in March 2011.[6] In Poland, I Am the Club Rocker was certified Gold by the Polish Society of the Phonographic Industry (ZPAV) for selling 10,000 copies in the country.[7] The record also peaked within the top 30 of the French Albums Chart; it managed to open at number 23 with around 10,000 in first-week sales,[8] and lasted for a few other weeks within the top 100.[9] As of August 2012, the record had sold 15,000 units in France.[10] I Am the Club Rocker marked Inna's first top 50 album in Japan, where it reached its peak position at number 45 and sold 7,691 copies as of October 2011.

Music critics met the record with mixed reviews. German radio station BB Radio praised the "harmonious and compatible" way Inna's songs fit together on the record. They also commended the "incredibly danceable and upbeat disco sound" and found that she remained true to her style.[11] [12] Special praise was reserved for "Endless", as the station considered the song a standout track compared to the album's other material.[11] [12] However, Kai Butterweck, a writer for online German magazine Laut, gave I Am the Club Rocker a negative review, commenting that "the scheme is the same in nearly all the songs: galloping offbeat-keyboards first meet with innovation loose beats, ere Inna's thin vocal organ moves the next three or four minutes on almost the same pitch". He further described the songs' rhymes as being "cobbled together from a sixth graders' dictionary".[13] Anna Julia Höhr, writing for the news agency Teleschau, similarly criticized the album, saying that the singer's tunes sound "all the same" and evaluating the record as "disappointing".[14] AllMusic's Jon O'Brien rated I Am the Club Rocker with two-and-a-half out of five stars, describing its songs as "sun-soaked Europop tracks that appear destined to blare out of various Club 18-30 hotspots until the inevitable 6-a.m. stagger back to the hotel". He also criticized the use of Auto-Tune throughout the record and noticed major similarities between the album track "Moon Girl" and Katy Perry's "California Gurls" (2010). O'Brien went on say that Inna "is going to have to change the record quickly if she wants to avoid the novelty-act fate of her homeland's formerly most famous pop export", asserting that I Am the Club Rocker was the first Romanian major contribution to the international pop music industry after the work of girl band The Cheeky Girls. At the 2012 Romanian Music Awards. the record was nominated in the Best Album category, failing to win.[15] [16]

Singles and promotion

"Sun is Up" (2010) was released as the lead single from I Am the Club Rocker to widespread commercial success,[17] reaching number one in Bulgaria,[18] number two in both Romania and France,[19] and number three in Switzerland and Russia.[20] [21] It was also certified Gold in both Italy and Switzerland,[22] [23] and Silver in the United Kingdom.[24] The follow-up single "Club Rocker" (2011) — featuring the collaboration of American hip hop artist Flo Rida on a remix[25] [26] — reached the top 40 in France, Czech Republic, and Slovakia.[27] [28] [29] Spanish performer Juan Magán provided collaborative vocals on "Un Momento" (2011),[30] which was released as the third single from the album and charted within the top 10 in Turkey and Slovakia.[31] [32]

On 25 November 2011, "Endless" was released as the album's fourth single.[33] [34] In the track's accompanying music video, Inna portrayed a woman being verbally and physically abused by her partner in connection with the International Day for the Elimination of Violence against Women observed on 25 November,[35] [36] and the singer's Bring the Sun In My Life foundation.[37] Commercially, "Endless" reached the top 10 in her native country and Slovakia.[38] The album's last single, "Wow" (2012), was released to moderate commercial success.[39] [40] Its music references multiple fairy tales and animated movies.[41] [42]

For the album track "Put Your Hands Up", an online video was exclusively uploaded onto Inna's YouTube channel in September 2011, featuring moments from her concerts in Europe.[43] Four promotional singles were also released from I Am the Club Rocker: "July", "No Limit", "Señorita" and "Moon Girl".[44] [45] [46] The latter's cover artwork sparked controversy and was compared to American singer Beyoncé's image in her video for "Why Don't You Love Me" (2010).[46] For further promotion of the record, Inna embarked on her I Am the Club Rocker Tour (2011–2012), which visited Europe and the United States.[47] During her appearance in Mexico, she notably gave multiple television and radio interviews.[48]

Track listing

Credits adapted from the liner notes of I Am the Club Rocker. All songs were written and produced by Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, except additional production by Magán on "Un Momento".Sample credits[49]

Charts

Weekly charts

Chart (2011–12)Peak
position
Belgian Heatseeker Albums (Ultratop Flanders)[50] 2
Mexican Albums (Top 100 Mexico)[51] 8
Swiss Romandy Albums (Media Control Romandy)[52] 41

Year-end charts

Chart (2011)Position
French Albums (SNEP)[53] 195
Mexican Albums (Top 100 Mexico)[54] 99

Certifications and sales

!scope="row"|France (SNEP)||15,000[10] |-!scope="row"|Japan (RIAJ)||7,691[55] |-

Release history

RegionDateFormatLabelEdition
Italy[56] 19 September 2011Digital downloadRotonStandard
Canada[57] [58] 27 September 2011
19 March 2013CDSony
Germany[59] 23 September 2011Rodeo Media
Ireland[60] 27 September 2011Digital downloadRoton
United Kingdom[61]
United States
Poland[62] 30 September 2011Magic
France[63] 24 October 2011CDUniversal
Chile[64] 7 November 2011Digital downloadRoton
Hungary[65]
Kenya[66]
Macau[67]
Moldova[68]
Peru[69]
Portugal[70]
Romania[71]
Australia[72] 11 February 2012Central Station
New Zealand[73]
Japan[74] 11 July 2012CDWarner
Sweden[75]
Mexico[76] [77] 25 September 2012Digital downloadMas Label /
Empo
Deluxe

See also

Notes and References

  1. Web site: Castiga albumele anului de la Roton. 7 May 2016. ro. Win Roton's albums of the year. Scris de Edi. 13 December 2011. Urban.ro.
  2. Web site: Inna : un nouveau single "Caliente". 16 February 2012. Inna : a new single "Caliente". fr. Pure Charts. Hamard, Jonathan. 14 July 2018.
  3. Web site: Inna: "Sun Is Up" annonce un nouvel album en 2011. fr. 6 January 2011. 4 May 2016. "Sun Is Up" singer announces new album in 2011. Musique Radio. 8 January 2011. https://web.archive.org/web/20110108154107/http://www.musiqueradio.com/article_news10173_inna-sun-is-up-annonce-un-nouvel-album-en-2011.php.
  4. Web site: Inna anunta lansarea unui nou album – "I Am the Club Rocker". ro. 24-Fun. Inna announces the release of a new album – "I Am the Club Rocker" . 7 April 2011. Sandulescu, Alex. 4 May 2016.
  5. Web site: Inna, 15.000 € pentru o şedinţă foto. ro. Libertatea. 6 April 2011. 4 May 2015. Inna, 15.000 € for a photo shooting.
  6. Web site: 17 April 2012. https://web.archive.org/web/20120417224610/http://mexicancharts.com/showitem.asp?interpret=Inna&titel=Hot&cat=a. Inna – Hot (album). Mexican Charts. Hung Medien . 5 July 2015.
  7. Web site: Polish Album Certifications — Inna — Awards 2011 . pl . Polish Producers of Audio and Video (ZPAV). 25 December 2015. 25 December 2015. https://web.archive.org/web/20151225112304/http://bestsellery.zpav.pl/wyroznienia/zloteplyty/cd/archiwum.php?year=2011.
  8. Web site: La chanteuse Inna a choisi "Endless" : écoutez. 6 October 2017. fr. Pure Charts. Hamard, Jonathan. 15 November 2017. The singer Inna has chosen "Endless" for a single release : listen.
  9. Web site: Inna – I Am the Club Rocker. 6 May 2016. fr. Pure Charts. SNEP.
  10. Web site: Inna ne fait pas d'étincelles dans son nouveau clip "Crazy Sexy Wild". Inna does not spark in her new clip for "Crazy Sexy Wild" . fr . . 3 August 2012 . 16 June 2017. Hamard, Jonathan. https://web.archive.org/web/20140402160341/http://www.chartsinfrance.net/Inna/news-81164.html. 2 April 2014.
  11. Web site: CD-Check - Inna : I Am the Club Rocker . . 11 May 2016. de. 15 January 2016. https://web.archive.org/web/20160115223829/http://www.bbradio.de/radio/musik/cd-check/2012/01/Inna/Inna_I_Am_The_Club_Rocker.html.
  12. Web site: BB Radio - Inna - I Am the Club Rocker . . 26 May 2016 . de . dead . https://web.archive.org/web/20160115223829/http://www.bbradio.de/radio/musik/cd-check/2012/01/Inna/Inna_I_Am_The_Club_Rocker.html . 15 January 2016 .
  13. "I Am the Club Rocker" von Inna – laut.de - Album . . 11 May 2016. 6 January 2012. de. Butterweck, Kai.
  14. Web site: Inna - I Am the Club Rocker . Teleschau . 11 May 2016. 6 January 2012. de. Höhr, Anna Julia. 30 March 2016. https://web.archive.org/web/20160330000637/https://web.de/magazine/unterhaltung/musik/inna-i-the-club-rocker-14466780.
  15. Web site: Nominalizarile la Romanian Music Awards 2012. 7 February 2016. 1 Music. ro. 12 May 2012. Nominations at the Romanian Music Awards 2012. 10 July 2015. https://web.archive.org/web/20150710151210/http://1music.ro/news/muzica/nominalizarile-la-romanian-music-awards-2012-voteaza-acum/. Scris de Anca.
  16. Web site: Romanian Music Awards 2012 - Castigatorii!. 7 February 2016. Urban.ro. ro. 9 July 2012. Romanian Music Awards 2012 - the winners!!. 26 February 2015. https://web.archive.org/web/20150226103124/http://www.urban.ro/muzica/romanian-music-awards-2012---castigatorii/. Scris de Alex.
  17. Web site: Single nou Inna, Sun is Up. Pro FM. 14 November 2015. ro. Inna's new single, Sun is Up.
  18. News: Inna - Music charts. aCharts. 17 August 2015.
  19. News: Romanian Top 100 - Editia 46 (29.11.2010) . . . 1 April 2016 . unfit . https://web.archive.org/web/20101205101210/http://www.rt100.ro/ . December 5, 2010 .
  20. Web site: Inna - Hot. Swiss Charts. Hung Medien. 28 March 2016.
  21. Web site: Sun Is Up > Tophitru.com . https://web.archive.org/web/20160128192337/http://www.tophitru.com/cgi-bin/trackinfo.cgi?id=27138. dead. 28 January 2016. . 7 July 2015.
  22. Web site: FIMI certificazioni archivio. it. FIMI. 8 March 2016. 10 February 2015. https://web.archive.org/web/20150210212350/http://www.fimi.it/certificazioni/. Note: Insert 'Inna' into Filtra
  23. Web site: The Official Swiss Charts and Music Community. de. Swiss Charts. Hung Medien. 14 November 2015.
  24. Web site: Certified Awards Search . . 13 November 2015 . 1 August 2017 . https://web.archive.org/web/20170801142929/http://www.bpi.co.uk/certified-awards/Search.aspx . dead . Note: Insert 'Inna' into the 'Search' box, then select 'Go
  25. Inna lanseaza "Club Rocker"!. Bravo Romania. 14 November 2015. ro. 30 May 2011. Inna releases "Club Rocker"!. Scris de gelu. dead. https://web.archive.org/web/20151208164045/http://bravonet.ro/blog/inna-lanseaza-club-rocker/2011/05/30/. 8 December 2015.
  26. Web site: Teen. Inna lanseaza Club Rocker. 28 July 2015. ro. Inna releases "Club Rocker". 8 December 2015. https://web.archive.org/web/20151208082510/http://teen.unica.ro/detalii-articol/stiri/inna-club-rocker.html. dead.
  27. Web site: Discographie Inna. fr. French Charts. Hung Medien. 28 July 2015.
  28. Web site: ČNS IFPI . IFPI Czech Republic . 4 July 2015 . cs . dead . https://web.archive.org/web/20060705030259/http://www.ifpicr.cz/hitparada/index.php?hitp=R . 5 July 2006 . Note: Select 201134.
  29. Web site: SNS IFPI . IFPI Slovakia . 9 April 2016 . sk . dead . https://web.archive.org/web/20070110021817/http://www.ifpicr.cz/hitparadask/index.php?hitp=R . 10 January 2007 . Note: Select 201128.
  30. Web site: Un Momento (feat. Juan Magan) - Single de Inna sur iTunes. iTunes Store. 30 March 2016. 1 January 2011.
  31. News: Number one Top 20. https://web.archive.org/web/20111113025519/http://www.hayatadair.info/number-one-top-20. 13 November 2011. Number One. tr. 9 May 2016.
  32. Web site: SNS IFPI . IFPI Slovakia . 9 April 2016 . sk . dead . https://web.archive.org/web/20070110021817/http://www.ifpicr.cz/hitparadask/index.php?hitp=R . 10 January 2007 . Note: Select 201137.
  33. News: Inna – new single and video. Inna. 16 August 2022. https://web.archive.org/web/20111118015637/http://www.inna.ro/blog/news/inna-new-single-and-video.html. 18 November 2011.
  34. Web site: La chanteuse Inna a choisi "Endless" : écoutez. The singer Inna chose "Endless": listen. 6 October 2017. fr. Pure Charts. Hamard, Jonathan. 15 November 2017.
  35. News: Inna a lansat videoclipul la cel mai nou single, "Endless". Click!. 25 November 2011. 9 May 2016. ro. Inna has released a music video for her newest song, "Endless". Andries, Daria.
  36. Web site: Inna – Endless (Official Video). YouTube . 24 November 2011. 29 July 2015.
  37. News: Inna lansează o campanie socială împotriva violenţei domestice. Inna launches a social campaign against domestic violence. ro. 25 November 2011. Obretin, Ana. Gândul. 6 October 2017.
  38. Web site: SNS IFPI . IFPI Slovakia . 9 April 2016 . sk . dead . https://web.archive.org/web/20070110021817/http://www.ifpicr.cz/hitparadask/index.php?hitp=R . 10 January 2007 . Note: Select 201215.
  39. News: Airplay 100 . Kiss FM . ro . 17 August 2015 . dead . https://web.archive.org/web/20130426043304/http://www.kissfm.ro/emisiuni/54/Airplay-100.html . April 26, 2013 . Note: Click one podcast to hear the chart of that week.
  40. Web site: Wow > Tophitru.com . https://web.archive.org/web/20140714160816/http://www.tophitru.com/cgi-bin/trackinfo.cgi?id=38304. dead. 14 July 2014. . 7 July 2015.
  41. Web site: Inna - Wow (Official Video) . YouTube . 5 April 2012 . 9 May 2016.
  42. Web site: MTV EMA 2015 > Inna . . 9 May 2016 . https://web.archive.org/web/20151211233805/http://ro.mtvema.com/_/inna . 11 December 2015 . dead .
  43. News: Inna a lansat "Put Your Hands Up". Libertatea. 5 September 2011. 8 May 2016. ro. Inna has released "Put Your Hands Up". 10 June 2016. https://web.archive.org/web/20160610114011/http://www.libertatea.ro/monden/muzica/muzica-de-la-noi/video-inna-a-lansat-put-your-hands-up-634550. dead.
  44. Web site: Piesa noua Inna — Senorita. Urban.ro. ro. Inna's new song — Senorita. 15 November 2015. Scris de Pyuric. 30 March 2013.
  45. Web site: Inna lanseaza "Moon Girl". Comunicate Media. ro. Inna releases "Moon Girl". 4 February 2017. 1 June 2010. dead. https://web.archive.org/web/20170204170817/http://www.comunicatemedia.ro/INNA_lanseaza_Moon_Girl_ic36581.html. 4 February 2017.
  46. Web site: Inna in razboi cu Beyonce. 8 May 2016. ro. Inna in a fight with Beyonce. Pro TV.
  47. Web site: Inna, Hot in UK!. Antena 1. 8 May 2016. 2 October 2010. https://web.archive.org/web/20101002012544/http://www.a1.ro/galerii-foto/inna/inna-hot-in-uk-101156.html.
  48. Web site: Inna a isterizat Mexicul. 10 October 2011. 8 May 2016. Libertatea. ro. Inna sets craziness in Mexico.
  49. I Am the Club Rocker . . 19 September 2011 . liner notes/ CD booklet . Roton.
  50. Web site: Inna – I Am The Club Rocker. nl. Ultratop. Hung Medien. 17 April 2022. 14 March 2016. https://web.archive.org/web/20160314005329/http://www.ultratop.be/nl/album/2649d/Inna-I-Am-The-Club-Rocker.
  51. Web site: https://web.archive.org/web/20120130035215/http://mexicancharts.com/showitem.asp?interpret=Inna&titel=I%2BAm%2BThe%2BClub%2BRocker&cat=a . 30 January 2012 . Inna – I Am the Club Rocker . Mexican Charts. Hung Medien . 5 July 2015 . dead .
  52. Web site: Inna – I Am the Club Rocker. Media Control. 14 March 2022. fr.
  53. Web site: Top de l'année Top Albums 2011. SNEP. fr. 27 May 2021.
  54. Web site: https://web.archive.org/web/20120131103352/http://www.amprofon.com.mx/Archivos/PDF/top_anual/Top_100_Album_2011.pdf . 31 January 2012. Los Más Vendidos 2011. . 22 May 2016. The Highest Sales of 2011. es.
  55. Web site: オリコンランキング情報サービス「you大樹」 . Oricon Ranking Information Service 'You Big Tree' . ja . . 6 October 2015. Note: Search for クラブ・ロッカー by インナ, product code WPCR-14517 in the アーティスト＆楽曲検索 (artist & song search).
  56. Web site: I Am the Club Rocker di Inna su iTunes. iTunes Store. 16 April 2016.
  57. Web site: I Am the Club Rocker by Inna on iTunes. 27 September 2011. iTunes Store. 17 April 2016.
  58. Web site: I Am the Club Rocker: Inna: Amazon.ca: Music. . 17 April 2016.
  59. Web site: I Am the Club Rocker - Inna: Amazon.de: Musik. Amazon. 17 April 2016.
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