I Am Other Explained

Parent:	Sony Music Entertainment
I Am Other
Founder:	Pharrell Williams
Founded:	2012
Distributor:	Columbia Records (music label) YouTube (web)
Country:	United States
Location:	New York, NY

I Am Other (stylized as i am OTHER) is a multimedia creative collective and record label created by Pharrell Williams, that serves as an umbrella for all of his endeavors, including Billionaire Boys Club, ICECREAM apparel and textile company Bionic Yarn. There is also a dedicated YouTube channel^[1] launched by the artist, record producer and fashion designer in 2012.^[2] The channel was launched as part of YouTube's $100 million original channel initiative. The programming on the I Am Other channel focuses on music, culture, fashion and the arts.^[3] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts." The channel launched with original series such as Awkward Black Girl by Issa Rae, StereoTypes.

Historical programming

• Awkward Black Girl – A comedy web series written, produced and starring Issa Rae,^[4] who created the scripted comedy to test her theory that "we’re all awkward".^[5]
• Nardwuar – Music journalist Nardwuar^[6] hosts celebrity interviews with hip hop artists such as Drake, Jay-Z, Wiz Khalifa, Lil Wayne, Big Sean, ASAP Rocky, Snoop Dogg,^[7] and 2 Chainz.^[8]
• OTHERS by Hypebeast The show is produced in New York City and Hong Kong, and features tastemakers in various fields including fashion, film, food, and technology in conjunction with the style site Hypebeast.
• Voice of Art – This documentary series from Nardwuar^[9] follows artists as they create awareness about social and political issues through their art. Features have included Migration is Beautiful with Favianna Rodriguez,^[10] and Graffiti Artists vs GMOs.^[11]
• Club Chrissie Chrissie Miller and special guests teach viewers DIY design tips,^[12] including nail art, sneaker, jewelry and t-shirt customization.
• Stereotypes – Ryan Hall hosts this web series in which he conducts man-on-the-street interviews in New York City. He speaks to the public about social issues and popular culture including racial stereotypes, class, sexism, homophobia, politics, fashion, street style, and stop-and-frisk.^[13]
• Cloudy This musical animated short by Nardwuar, Samuel Borkson and Arturo Sandoval III^[14] is an exploration into the clouds.
• FriendsWithYou - This is an art collaboration, part of Pharrell's i am OTHER brand.^[15]

External links

• Official i am OTHER website

Notes and References

1. News: Life's Hard, Web Series Gracefully Illustrates. The New York Times. 13 July 2012 . 13 March 2013. Caramanica . Jon .
2. Web site: Pharrell Williams Launches Now Obligatory Cultural Movement Company. The A.V. Club. 21 May 2012 . 13 March 2013.
3. Web site: Pharrell teams with Google for i am OTHER YouTube Channel. AllHipHop.com. 16 August 2012. 13 March 2013.
4. News: Issa Rae Talks Awkward Black Girl Season 2 Finale And Youtube's Awkward Moments. What’s Trending. 13 March 2013. 19 February 2013. https://web.archive.org/web/20130219020624/http://whatstrending.com/2013/02/issa-rae-talks-awkward-black-girl-season-2-finale-youtubes-awkward-videos/. dead.
5. Web site: Our Un-Awkward Conversation with Awkward Black Girl Creator Issa Rae. Paper Magazine. 13 March 2013.
6. Web site: Pharrell Williams Enlists Nardwuar For "i am OTHER" Weekly Interview Series. HipHopDX . 22 May 2012. 13 March 2013.
7. Web site: Watch: Nardwuar vs. Wiz Khalifa. Vibe Magazine. 27 March 2013.
8. News: Watch: Nardwuar vs. 2Chainz. Vibe Magazine. 27 March 2013.
9. News: Web series 'Voice of Art' aims camera on street artists, activists. https://web.archive.org/web/20140813005708/http://articles.latimes.com/2012/nov/20/entertainment/la-et-cm-voice-of-art-20121121. dead. 13 August 2014. Los Angeles Times. 13 March 2013.
10. News: An activist shows "Migration is Beautiful" through art. NBC Latino. 13 March 2013. 27 January 2013. https://web.archive.org/web/20130127034542/http://nbclatino.com/2013/01/15/video-an-activist-shows-migration-is-beautiful-through-art/. dead.
11. Web site: Voice of Art- Graffiti Artists vs. GMOs. Endless Canvas. 13 March 2013.
12. Web site: Getting into Club Chrissie. Style.com. 13 March 2013.
13. Web site: StereoTypes host Ryan Hall on the Beauty of Breaking Society's Stereotypes Interview. New Media Rockstars . 13 March 2013.
14. Web site: Get High With Cloudy an Imagination Fueled Sky Tour . Fast Company. 13 August 2010 . 13 March 2013.
15. Web site: Pharrell Williams unfolds content driven concept . Variety. 17 May 2011 . 13 March 2013.