INVU (song) explained

INVU
Artist:Taeyeon
Album:INVU
Type:single
Cover:Taeyeon - INVU Remixes.png
Caption:iScreaM remixes cover
Studio:
  • SM Big Shot (Seoul)
  • SM Starlight (Seoul)
  • SM Blue Cup (Seoul)
Language:Korean
Genre:
Length:3:24
Label:
Composer:
Lyricist:Jinli (Full8loom)
Chronology:Taeyeon
Prev Title:Can't Control Myself
Prev Year:2022
Next Title:Night Into Days
Next Year:2023

"INVU" is a song recorded by South Korean singer Taeyeon for her third studio album of the same name. It was released as the lead single by SM Entertainment on February 14, 2022. "INVU" was written by Jinli (Full8loom), composed by Peter Wallevik, Daniel Davidsen, Rachel Furner, and Jess Morgan, and arranged by PhD.

Background and release

On January 11, 2022, SM Entertainment announced that Taeyeon would release a digital single titled "Can't Control Myself" on January 17 prior to the release of her third studio album in February 2022.[1] On January 26, the name of the third studio album was announced as INVU, for release on February 14 and consisting of thirteen tracks, with pre-orders starting on the same day.[2] On February 3, the mood sampler video was released with "INVU" announced as the lead single.[3] On February 12, the music video teaser was released. On February 14, the song was released as the lead single of INVU, alongside the music video.[4]

During the press conference for INVU held on February 14, the singer stated that there was "pushback" against choosing the song as the lead single, as her team "was saying 'No' and [she] was the only one who was saying 'Yes!'". She called it "a bold decision, but [she] had confidence" that it was the best choice.[5] On February 15, in an interview with Nylon via email, Taeyeon said that she was "immediately drawn to this type of genre" upon hearing the song. The singer also revealed "INVU" as her favorite song off the album and added that "The way I approach love is similar to how ["INVU"] describes it, so I feel a little more attached to it".[6]

On April 28, the three remixes of "INVU" by Zhu, Moon Kyoo, and Ginjo, titled iScreaM Vol.15: INVU Remixes, was released.[7]

Composition

"INVU" was written by Jinli (Full8loom), composed by Peter Wallevik, Daniel Davidsen, Rachel Furner, and Jess Morgan, and arranged by PhD.[8] Musically, the song was described as a house, dance-pop, and synth-pop song with a "funky beat", "soft and dreamy synth sound", "impressive flute melody in the chorus", "vocals that deeply express the various emotions contained in the song", and "splendid high notes [that] emphasize the lyrics".[9] [10] The song features "melancholy lyrics by saying 'I envy you' towards a partner who does not take love seriously". "INVU" was composed in the key of B minor, with a tempo of 107 beats per minute.[11]

Music video

The music video directed by Samson of High Quality Fish was released alongside the song by SM Entertainment on February 14.[12] The "celestial"-themed music video portrays Taeyeon "as an enchanting warrior on a quest to annihilate the love that destroyed her" with scenes switching between "a marble-carved ancient Roman-inspired temple to a vast desert wasteland".[13] [14] She described the music video as "a new kind of image and visual that [she] hasn't tried before", stating that the song's concept "is about a main character who is hurt by love but nonetheless gives it all when it comes to love, and [she] wanted to express this through strong, warlike visuals in the music video", including various sets that "remind the viewers of Greek mythology".

The music video was chosen as one of the best K-pop videos of the year by Teen Vogue and Rolling Stone India.

Commercial performance

In addition to achieving a perfect all-kill on the South Korean charts,[15] "INVU" debuted at number one on South Korea's Gaon Digital Chart in the chart issue dated February 13–19, 2022;[16] on its component charts, the song debuted at number one on the Gaon Download Chart,[17] number two on the Gaon Streaming Chart,[18] and number eight on the Gaon BGM Chart.[19] It ascended to number one on the Gaon Streaming Chart in the following week.[20] On the Billboard K-pop Hot 100, the song debuted at number 15 in the chart issue dated February 26, 2022,[21] ascending to number one in the following week.[22] The song debuted at number seven on the Billboard South Korea Songs in the chart issue dated May 7, 2022.[23]

In Singapore, the song debuted at number 29 on the RIAS Top Streaming Chart and number eight on the Top Regional Chart in the chart issue dated February 11–17, 2022,[24] ascending to number 11 on the Top Streaming Chart and number four on the Top Regional Chart in the following week.[25] The song also debuted at number 11 on the Billboard Singapore Songs in the chart issue dated March 5, 2022.[26] On the Billboard Vietnam Hot 100, the song debuted at number 26 in the chart issue dated February 24, 2022,[27] ascending to number 12 in the following week.[28] In Taiwan, the song debuted at number 15 on the Taiwan Songs in the chart issue dated February 26, 2022,[29] ascending to number eight in the following week.[30] In Hong Kong, the song debuted at number 13 on the Billboard Hong Kong Songs in the chart issue dated March 5, 2022.[31] In Malaysia, the song debuted at number 15 on the Billboard Malaysia Songs in the chart issue dated March 5, 2022.[32]

In United States, the song debuted at number eight on the Billboard World Digital Song Sales in the chart issue dated February 26, 2022.[33] Globally, the song debuted at number 138 on the Billboard Global Excl. U.S. in the chart issue dated March 5, 2022.[34]

Promotion

Prior to the album's release, on February 14, 2022, Taeyeon held a live event called "Taeyeon INVU Countdown Live" on YouTube to introduce the album and communicate with her fans.[35] Following the album release, she performed "INVU" on two music programs: Mnet's M Countdown on February 17,[36] and SBS's Inkigayo on February 20.[37]

Track listing

  1. "INVU" – 3:24
  1. "INVU" (Zhu remix) – 3:39
  2. "INVU" (Moon Kyoo remix) – 4:11
  3. "INVU" (Ginjo remix) – 3:40

Credits and personnel

Credits adapted from liner notes of INVU.[38]

Studio

Personnel

Charts

Weekly charts

Chart (2022)! scope="col"
Peak
position
Global Excl. U.S. (Billboard)138
Hong Kong (Billboard)13
Malaysia (Billboard)15
Malaysia (RIM)[39] 14
Singapore (Billboard)11
Singapore (RIAS)11
South Korea (Gaon)1
South Korea (K-pop Hot 100)1
Taiwan (Billboard)8
US World Digital Song Sales (Billboard)8
Vietnam (Vietnam Hot 100)12

Monthly charts

Chart (2022)! scope="col"
Peak
position
South Korea (Gaon)[40] 1

Year-end charts

Chart (2022)! scope="col"
Peak
position
South Korea (Circle)[41] 12
Chart (2023)! scope="col"
Position
South Korea (Circle)[42] 149

Certifications

! colspan="3" | Streaming|-

Accolades

Award ceremony ! scope="col"
YearCategory <-- List wins first (sorted alphabetically), then noms (also alphabetically). Sort pending the same. -->Result
Asian Pop Music Awards 2022Best Music Video (Overseas) [43]
Circle Chart Music Awards2023Artist of the Year – Global Digital Music (February)[44]
Golden Disc Awards2023Digital Bonsang[45]
Korean Music Awards2023Best Electronic Song[46]
MAMA Awards2022Best Vocal Performance — Solo[47]
Song of the Year[48]
Melon Music Awards2022Song of the Year[49]
Publisher! scope="col"
ListiclePlacement
BillboardThe 25 Best K-Pop Songs of 2022: Staff Picks8th[50]
CNN PhilippinesCNN Philippines' 25 Favorite K-pop Songs of 2022[51]
IdologyClosing 2022: The 20 Songs of the Year[52]
NMEThe 25 Best K-Pop Songs of 20223rd[53]
Rolling Stone IndiaThe 10 Best Korean Music Videos of 20225th[54]
Teen VogueThe 21 Best K-Pop Music Videos of 2022[55]
The 79 Best K-Pop Songs of 2022[56]
The Korea Herald2022 Highlights of K-Pop6th[57]
The TelegraphTop 20 K-Pop Hits of the Year12th[58]
Title ! scope="col"
Date
Inkigayo[59]
[60]
[61]
M Countdown[62]
Show! Music Core[63]
[64]
[65]
[66]
Award! scope="col"
Date
Weekly Popularity Award[67]

Release history

Region! scope="col"
DateFormatLabel
VariousFebruary 14, 2022
April 28, 2022

See also

Notes and References

  1. Web site: 태연 'Can't Control Myself'로 컴백, 정규 3집 발매 전 선공개. Taeyeon's comeback with 'Can't Control Myself', pre-released before 3rd full album release. Naver. Newsen. ko. Park. Soo-in. January 11, 2022. February 14, 2022. January 21, 2022. https://web.archive.org/web/20220121021324/https://entertain.naver.com/read?oid=609&aid=0000531836. live.
  2. Web site: 태연, 정규 3집 'INVU' 2월 14일 발표 [공식]]. Taeyeon, 3rd Full Album 'INVU' Released on February 14th [Official]. Naver. Sports Donga. ko. Hong. Se-young. January 26, 2022. February 14, 2022. January 26, 2022. https://web.archive.org/web/20220126014938/https://entertain.naver.com/read?oid=382&aid=0000958305. live.
  3. Web site: 태연, 신보 타이틀곡은 'INVU'..절절 러브송으로 강렬 변신 예고. Taeyeon, new album title song 'INVU'..Intense transformation into love song. Naver. Herald Pop. ko. Park. Seo-hyun. February 3, 2022. February 14, 2022. February 6, 2022. https://web.archive.org/web/20220206051506/https://entertain.naver.com/read?oid=112&aid=0003527381. live.
  4. Web site: '믿듣탱' 태연, 정규 3집 'INVU' 오늘(14일) 음원+MV 공개. TAEYEON of 'Believe Listening', 3rd regular album 'INVU' released today (14th) with sound source + MV. Naver. Sports Kyunghyang. ko. Kim. Ha-young. February 14, 2022. February 15, 2022. February 16, 2022. https://web.archive.org/web/20220216010819/https://entertain.naver.com/read?oid=144&aid=0000793009. live.
  5. Web site: Taeyeon reveals that her team did not want 'INVU' as the title track. NME. Suacillo. Angela Patricia. February 16, 2022. February 18, 2022. February 16, 2022. https://web.archive.org/web/20220216125943/https://www.nme.com/news/music/taeyeon-reveals-her-team-did-not-want-invu-title-track-3162669. live.
  6. Web site: Taeyeon on INVU & Her Journey of Self-Discovery. Nylon. Assis. Tassia. February 15, 2022. February 15, 2022. February 16, 2022. https://web.archive.org/web/20220216010818/https://www.nylon.com/entertainment/taeyeon-invu-album-girls-generation-got-the-beat. live.
  7. Web site: 태연 'INVU' 리믹스 버전, 오늘(28일) 발매. Taeyeon's 'INVU' remix version released today (28th). Naver. X-port News. ko. Kim. No-eul. April 28, 2022. April 30, 2022. May 1, 2022. https://web.archive.org/web/20220501070701/https://entertain.naver.com/read?oid=311&aid=0001441029. live.
  8. Web site: INVU – Taeyeon. Melon. Dreamus. SM Entertainment. ko. February 14, 2022. February 14, 2022. https://web.archive.org/web/20220214113016/https://www.melon.com/album/detail.htm?albumId=10863559. live.
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  10. Web site: 태연, 정규 3집 타이틀곡 '아이앤비유'...강렬+절절한 러브송. Taeyeon's 3rd full album title song 'INVU'...Intense + desperate love song. Naver. My Daily. ko. Kang. Da-yun. February 3, 2022. February 14, 2022. February 4, 2022. https://web.archive.org/web/20220204062854/https://entertain.naver.com/read?oid=117&aid=0003574092. live.
  11. Web site: Key & BPM for INVU by Taeyeon. Tunebat. February 14, 2022. February 16, 2022. https://web.archive.org/web/20220216010838/https://tunebat.com/Info/INVU-TAEYEON/7rXcCpIAoOUCydkVDMcoPV. live.
  12. TAEYEON - INVU MV. CZ87FYZpWIl. samsonii. no. February 14, 2022. February 15, 2022.
  13. Web site: Watch Girls Generation's TAEYEON's Alluring Music Video 'INVU'. Rolling Stone India. Dongre. Divyansha. February 14, 2022. February 15, 2022. February 14, 2022. https://web.archive.org/web/20220214132037/https://rollingstoneindia.com/watch-girls-generations-taeyeon-s-alluring-music-video-invu/. live.
  14. Web site: Taeyeon returns with otherworldly music video for 'INVU'. NME. Yeo. Gladys. February 14, 2022. February 15, 2022. February 14, 2022. https://web.archive.org/web/20220214100136/https://www.nme.com/en_asia/news/music/taeyeon-third-studio-album-invu-3152776. live.
  15. Web site: 태연, 'INVU' 퍼펙트 올킬 달성→미공개 사진 大공개 [스타IN★]]. Taeyeon achieves 'INVU' perfect all-kill → Unreleased photos revealed [Star IN★]. Star News. ko. February 26, 2022. March 12, 2024. March 12, 2024. https://web.archive.org/web/20240312091157/https://www.starnewskorea.com/stview.php?no=2022022622365934595. live.
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  17. Web site: 2022년 08주차 Download Chart. Week 8 of 2022 Download Chart. Gaon Music Chart. ko. February 13–19, 2022. February 24, 2022. February 24, 2022. https://web.archive.org/web/20220224022617/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=08&hitYear=2022&termGbn=week. live.
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