Iamsound Explained

Iamsound
Owners:Niki Roberton, Paul Tao, Anh Do
Services:Record Label, Creative & Marketing Studio, Visual Artist Management
Hq Location Country:United States
Location:Los Angeles, California

Iamsound (stylized IAMSOUND; formerly Iamsound Records) is an American entertainment company based in Los Angeles and founded by Niki Roberton. Iamsound comprises a creative and marketing studio,[1] visual artist management firm, and independent record label.[2]

Record label

Iamsound launched as a record label in 2007, and released albums from artists including Florence and the Machine, Charli XCX,[3] Lord Huron,[4] [5] Banks, and Salem. The label also promoted the group MS MR and released its single "Hurricane",[6] though the group's album Secondhand Rapture eventually came out via Columbia Records.[7] It later expanded into visual artist management and running a creative studio. In 2010, the label released a series of vinyl and digital singles called the L.A. Collection, featuring Los Angeles-based musicians through a singles club.[8] In 2019, they signed artist Mk.gee.[9]

Creative & marketing studio

In 2012, Iamsound collaborated with the Museum of Contemporary Art, Los Angeles for an event called PLAY MOCA, which showcased artists including Salem, IO Echo, Zola Jesus, Active Child, Cults, and Lord Huron.[10]

They created a concert series titled "Artist Connect" with Pitchfork for American automobile brand Ford in 2014.[11]

Iamsound's creative and marketing studio won a 2019 Clio Gold Music award for its Spotify In-House "Billie Eilish Experience" event.[12] The company also partnered with Dropbox and Getty to present "Bridge-s" at the Getty Center Museum from November 16–17, 2019 for Solange.[13] [14]

Discography

Notes and References

  1. Spotlight: IAMSOUND CEO Niki Roberton on Building a Home for Creative Directors Who Work With Haim, Tinashe, SOPHIE & More. Billboard. Colin. Stutz . https://web.archive.org/web/20180616115920/https://www.billboard.com/articles/business/8461189/iamsound-niki-roberton-creative-directors-spotlight-interview . 2018-06-16. 2018-06-15.
  2. Web site: Scenes from the fringe: IAMSOUND's Paul Tao on their 'L.A. Collection' series. Los Angeles Times. 2021-02-19. 2015-05-13. https://web.archive.org/web/20150513034218/http://latimesblogs.latimes.com/music_blog/2010/02/iamsounds-paul-tao-talks-about-his-la-collection-series.html. live.
  3. Web site: Interview: Charli XCX Talks Debut Album, Internet Haters, and Writing Icona Pop's "I Love It". complex.com. 2021-02-19. 2020-09-20. https://web.archive.org/web/20200920023655/https://www.complex.com/music/2013/03/interview-charli-xcx-talks-debut-album-internet-haters-icona-pop. live.
  4. Web site: Pitchfork Guide to Upcoming Releases: Spring 2015. Pitchfork. April 2015 . 2021-02-19. 2020-11-23. https://web.archive.org/web/20201123171426/https://pitchfork.com/news/59016-pitchfork-guide-to-upcoming-releases-spring-2015/. live.
  5. Web site: Listen: Lord Huron - "The World Ender" New Album, Strange Trails Out April 7. undertheradarmag.com/. 2021-02-19. 2020-08-12. https://web.archive.org/web/20200812121135/http://undertheradarmag.com/news/listen_lord_huron_-_the_world_ender. live.
  6. https://pitchfork.com/reviews/tracks/13628-ms-mr-hurricane/ Track review: Hurricane
  7. https://www.independent.co.uk/arts-entertainment/music/reviews/album-review-ms-mr-secondhand-rapture-iamsound-columbia-8601682.html Review of Secondhand Rapture
  8. News: The Nonsound of Iamsound . . Laura . Ferreiro . 2013-06-07 . 2010-02-05 . https://web.archive.org/web/20190330035003/https://www.laweekly.com/music/the-nonsound-of-iamsound-2163602 . 2019-03-30 . dead.
  9. Mk.gee Signs With IAMSOUND Records, Shares New Single 'Untitled'. Billboard. 2021-02-19. 2019-12-07. https://web.archive.org/web/20191207135710/https://www.billboard.com/articles/business/record-labels/8545572/mkgee-iamsound-interscope-sign-untitled-song. live.
  10. Web site: MOCA, IAMSOUND collaborate on concert series. Los Angeles Times. 13 July 2012 .
  11. Ford Goes Indie For Transit Connect, Teams With Pitchfork and Iamsound. Billboard.
  12. Web site: Spotify In-House: Billie Eilish Experience. 2021-02-19. 2019-09-20. https://web.archive.org/web/20190920151920/https://clios.com/music/winner/design/spotify-in-house/billie-eilish-experience-70989. live.
  13. Web site: Solange Is Curating a Performative Art Series at the Getty Center Museum. hypebeast.com. 8 November 2019 . 2021-02-19. 2020-11-26. https://web.archive.org/web/20201126191959/https://hypebeast.com/2019/11/solange-bridge-s-getty-center-museum-performance-los-angeles. live.
  14. Web site: Building Bridge-s: Solange Knowles curates a two-day programme of performances, films and talks at the Getty Center in Los Angeles. theartnewspaper.com. 7 November 2019 . 2021-02-19. 2021-01-17. https://web.archive.org/web/20210117025232/https://www.theartnewspaper.com/blog/solange-knowles-curates-a-two-day-programme-of-performances-films-and-talks-at-the-getty-center-in-los-angeles. live.

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