I.Am.Gia Explained

I.Am.Gia is an Australian fashion clothing brand.

History

I.Am.Gia was co-founded by Alana Pallister with her sister Stevie Cox[1] in May 2017. The name comes from the supermodel Gia Carangi. The idea of the brand was formulated around a fictional character based on the Instagram "It Girl."

I.Am.Gia initially received attention in the fashion industry when American model Bella Hadid was photographed wearing the brand's clothing during a Paris Fashion Week and due to its use of the Instagram app for promotion.[2] [3]

In the media

The brand has been worn by models such as Bella Hadid, Emily Ratajkowski, Selena Gomez, Kaia Gerber, Romee Strijd, Ariana Grande, Jourdan Dunn, and reality television personality Kylie Jenner.[4] By April 2021 the brand had seen 60% growth since its launch.

Notes and References

  1. Web site: Taylor. Jodi. WHAT’S INSIDE I.AM.GIA FOUNDER ALANA PALLISTER’S CLOSET. Coveteur. https://web.archive.org/web/20190321004410/http://coveteur.com/2018/04/02/alana-pallister-closet-i-am-gia-co-founder-designer/. 21 March 2019. 9 January 2022. dead.
  2. Web site: Harding. Natasha. ELLE Chats With I.AM.GIA's Alana Pallister: The Australian Designer On DM Terms With Kaia Gerber. Elle Australia. 23 May 2018. 9 January 2022.
  3. Web site: Colón. Ana. Here's the Deal With I.AM.GIA, Instagram's Favorite New Fashion Brand. Glamour. 16 November 2017. 9 January 2022.
  4. Web site: Salemme. Nadia. She’s red-y! Kylie Jenner wears $240 PVC outfit by Australian label, I Am Gia. News.com.au. 2 October 2018. 9 January 2022.

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