| Series Number: | 10 | ||||||
| Module1: |
| ||||||
| Num Episodes: | 19 | ||||||
| Network: | ITV | ||||||
| Prev Series: | British series 9 |
I'm a Celebrity...Get Me Out of Here! returned for its tenth series on 14 November 2010. It ran for 3 weeks.[1] Ant & Dec returned as the presenters for the main show, and its spin off show Get Me out of Here... Now returned,[2] with Caroline Flack and Joe Swash as main presenters.[3] On 4 December 2010, singer Stacey Solomon won the show.[4]
Shaun Ryder and Gillian McKeith would return to the series thirteen years later to participate in I'm a Celebrity... South Africa alongside other former contestants to try to become the first I'm a Celebrity legend. They both became the first celebrities to be eliminated.
On 10 November, ITV officially confirmed the 10 celebrities taking part.[5] Dom Joly, Gail Porter and Alison Hammond, initially reported to be joining the show, were not on the list, but Joly and Hammond were later reported to be in Australia on standby for a possible late entry to the show.[6] Playboy model Kayla Collins has been added to the list to complete the lineup.[7]
At the beginning of the series the contestants were divided into separate camps, Camp Bruce (males) and Camp Sheila (females). The contestants entered the jungle either by skydiving into camp or paddling in on canoes. Those facing a watery entrance had to canoe across a lake before crawling through a damp and dark tunnel. The first five-part trial "Terrovision" rewarded the winners with one last night of luxury and punished the losers with a premature entrance into the jungle. The first four tasks earned the winning team one point each, the fifth and final task deciding which group makes their way into the bush.
Gillian McKeith became the second contestant in the history of the show to refuse a task (Kerry Katona was the 1st as she refused her trial in series 3). As the contestant for the task is chosen by a public vote using a premium rate phone number, ITV must refund anyone who asks the cost of their telephone vote.[8]
Dom Joly and Jenny Eclair entered the jungle on 18 November,[9] with more celebrities to enter the show later in the series. Alison Hammond was revealed as the 13th contestant to enter the jungle on Day 6 in I'm a Celeb NOW! she arrived in the jungle in a crate, but the others did not know who was inside.[10]
| Celebrity | Known for | Status | |
|---|---|---|---|
| Stacey Solomon | The X Factor contestant | Winner on 4 December 2010 | |
| Shaun Ryder | Former Happy Mondays singer | Runner-up on 4 December 2010 | |
| Jenny Eclair | Comedian and novelist | Third place on 3 December 2010 | |
| Dom Joly | Comedian | Eliminated 9th on 2 December 2010 | |
| Kayla Collins | Playboy model | Eliminated 8th on 2 December 2010 | |
| Aggro Santos | Rapper | Eliminated 7th on 1 December 2010 | |
| Linford Christie | Former Olympic sprinter | Eliminated 6th on 30 November 2010 | |
| Gillian McKeith | Nutritionist and television presenter | Eliminated 5th on 29 November 2010 | |
| Britt Ekland | Stage and screen actress | Eliminated 4th on 28 November 2010 | |
| Alison Hammond | This Morning presenter | Eliminated 3rd on 27 November 2010 | |
| Lembit Öpik | Former Liberal Democrat politician | Eliminated 2nd on 26 November 2010 | |
| Sheryl Gascoigne | Author | Eliminated 1st on 25 November 2010 | |
| Nigel Havers | Film and television actor | Withdrew on 22 November 2010 |
Indicates that the celebrity was immune from the vote
Indicates that the celebrity received the most votes from the public
Indicates that the celebrity received the fewest votes and was immediately eliminated (no bottom two)
Indicates that the celebrity was in the bottom two
Indicates that the celebrity received the second fewest votes and were not named in the bottom two
| Day 12 | Day 13 | Day 14 | Day 15 | Day 16 | Day 17 | Day 18 | Day 19 | Day 20 | Day 21 Final | Trials | |||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Round 1 | Round 2 | ||||||||||||
| Stacey | 1st 55.94% | 1st 53.86% | 1st 52.65% | 1st 50.59% | 1st 55.26% | 1st 53.95% | 1st 63.0% | 1st 66.64% | 1st 74.08% | 1st 78.67% | Winner 80.07% | 7 | |
| Shaun | 2nd 26.73% | 2nd 19.36% | 2nd 19.81% | 2nd 21.23% | 2nd 15.77% | 2nd 19.79% | 2nd 16.48% | 2nd 18.73% | 2nd 15.07% | 2nd 16.97% | Runner-up 19.93% | style=background:yellow | 5 |
| Jenny | Immune | 5th 2.73% | 8th 2.66% | 5th 4.28% | 3rd 10.60% | 3rd 8.58% | 4th 5.93% | 3rd 6.44% | 3rd 6.29% | 3rd 4.36% | Eliminated (Day 20) | 5 | |
| Dom | 3rd 6.98% | 3rd 8.16% | 3rd 7.78% | 4th 5.64% | 4th 6.86% | 4th 5.77% | 5th 5.32% | 4th 4.21% | 4th 3.92% | Eliminated (Day 19) | 4 | ||
| Kayla | Immune | 4th 2.81% | 9th 2.59% | 3rd 9.92% | 5th 3.88% | 5th 4.75% | 3rd 6.05% | 5th 3.99% | Eliminated (Day 19) | 3 | |||
| Aggro | Immune | 7th 2.44% | 5th 3.01% | 8th 1.88% | 7th 2.66% | 6th 4.08% | 6th 3.22% | Eliminated (Day 18) | 3 | ||||
| Linford | Immune | 10th 1.89% | 6th 3.00% | 6th 2.89% | 6th 2.79% | 7th 3.07% | Eliminated (Day 17) | 2 | |||||
| Gillian | 4th 6.75% | 6th 2.67% | 4th 3.62% | 7th 2.66% | 8th 2.18% | Eliminated (Day 16) | 7 | ||||||
| Britt | Immune | 8th 2.27% | 7th 2.82% | 9th 0.91% | Eliminated (Day 15) | 1 | |||||||
| Alison | Immune | 9th 2.06% | 10th 2.05% | Eliminated (Day 14) | 2 | ||||||||
| Lembit | Immune | 11th 1.76% | Eliminated (Day 13) | 2 | |||||||||
| Sheryl | 5th 3.60% | Eliminated (Day 12) | 2 | ||||||||||
| Nigel | Withdrew (Day 9) | 1 | |||||||||||
| Notes | 1 | None | 2 | None | 3 | ||||||||
| Bottom two (named in) | Dom, Sheryl | Lembit, Linford | Alison, Kayla | Britt, Gillian | Aggro, Gillian | Aggro, Linford | Aggro, Dom | None | Dom, Jenny | None | |||
| Eliminated | Sheryl 3.60% to save | Lembit 1.76% to save | Alison 2.05% to save | Britt 0.91% to save | Gillian 2.18% to save | Linford 3.07% to save | Aggro 3.22% to save | Kayla 3.99% to save | Dom 3.92% to save | Jenny 4.36% to save | Shaun 19.93% to win | ||
| Stacey 80.07% to win | |||||||||||||
In order to win immunity from the first public vote all the celebrities took part in a task called "Kangaroo Court". The two losers from each round would then go to Jungle Jail (located in camp), in the end the celebrities left in jail at the end of the task would face the first public vote.
Alison and Kayla were made to do a trial to decide who was eliminated. However, the trial came to a draw and both refused to take part in the final section. To break the tie, the elimination was decided based on the votes, which meant that Alison was eliminated.
The public were voting for who they wanted to win rather than to save.
For the first three days of the show, the group of celebrities were split between two camps: "Camp Bruce" (the boys), and "Camp Sheila" (the girls). The celebrities in each group were:
Both camps were supposed to be as good as each other, although there were some differences between the camps. Camp Sheila contained a pink and white recliner, a picture of a shirtless man holding a baby and the beds were pink. Camp Bruce contained a black leather recliner, a picture of a woman scratching her bottom in tennis clothes and the beds were blue, Camp Bruce also was slightly bigger.
On 18 November 2010, the two camps merged. The celebrities in the Camp Sheila moved into the Camp Bruce, as it was bigger.
The contestants take part in daily trials to earn food
The public voted for who they wanted to face the trial
The contestants decided who did which trial
The trial was compulsory and neither the public nor celebrities decided who took part
| Trial number | Air Date | Name of trial | Celebrity participation | Public vote % | Winner/Number of Stars | Notes | ||
|---|---|---|---|---|---|---|---|---|
| 1 | 14 November | Terrorvision | Hell Holes Kitchen | Kayla Lembit | Lembit | 1 | ||
| Not The Ten O'Clock News | Gillian Shaun | Shaun | ||||||
| The Bug Factor | Nigel Sheryl | Sheryl | ||||||
| Who Wants To Eat A Willy On Air? | Aggro Stacey | Stacey | ||||||
| Disastermind | Britt Linford | Britt | ||||||
| 2 | 15 November | Crate Escape | Gillian Lembit | 63.07% 3.79% | Lembit | None | ||
| 3 | 16 November | School Dinners | Gillian Shaun | 63.06% 3.72% | None | |||
| 4 | 17 November | The Australian Job | Stacey | 39.09% | 2 | |||
| 5 | 18 November | The Shack | Dom Jenny | None | ||||
| 6 | 19 November | Aquatic Strife | Gillian | 63.97% | None | |||
| 7 | 20 November | Calamity Cave | Gillian | 62.00% | 3,4 | |||
| Sheryl | ||||||||
| 8 | 21 November | Dreaded Digger | Gillian | 56.71% | 5 | |||
| 9 (Live) | Unfairground | Linford | 12.17% | 6 | ||||
| 10 | 23 November | Fisherman's Fiend | Dom Gillian | 6.50% 53.70% | None | |||
| 11 | 25 November | Super Scario | Stacey Aggro | 16.26% 18.05% | 7 | |||
| 12 | 26 November | Starbugs | Alison Jenny | 8 | ||||
| 13 | 27 November | Creepy Crawley | Aggro | None | ||||
| 14 | 28 November | The Dentalist | Alison Kayla | 2.05% 2.59% | Kayla | 9 | ||
| 15 | 29 November | Dreaded Digger | Jenny | 10 | ||||
| 16 | 30 November | Savage Garden Centre | Dom | None | ||||
| 17 | 1 December | Stars in Their Pies | Stacey | None | ||||
| 18 | 2 December | Celebrity Cyclone | Dom Jenny Kayla Shaun Stacey | None | ||||
| 19 | 3 December | Rank Banquet | Jenny Shaun Stacey | | 11 | |||
| 20 (Live) | 4 December | Bush Spa | Shaun Stacey | | 12,13,14 | |||
The celebrities were split up into two camps (Camp Bruce for Boys and Camp Sheila for Girls), the winners (the Girls) spent their first night of the show in luxury and the losers (the Boys) spent their first night of the show in a makeshift camp.
Britt, Gillian and Nigel were excluded from this trial on medical grounds.
Alison was excluded because she was new to the camp.
Gillian was allowed to bring someone to help her in this trial; she chose Sheryl.
Gillian was the second celebrity ever to not attempt a Bushtucker Trial, after Kerry Katona in Series 3
Gillian was originally selected to do the trial, but she fake-fainted and was unable to start it, she received 56.15% of the vote to do the trial.
Britt, Gillian and Alison were excluded from this trial on medical grounds.
Britt was excluded from this trial on medical grounds.
This trial decided who would leave camp and not how camp would be fed. When the trial ended in a draw with both refusing to face the tie-breaker, the public vote was used to decide.
This trial previously was meant to be done by Gillian on Day 8, although she refused to take part.
For the first time ever all celebrities took part in the trial to earn their final meal as a three.
The final trial was the same trial that Dean Gaffney took part in on Series 6.
The two remaining celebrities were allowed to choose any meal they wanted from anywhere, although it came with a price, the price was that they would have to take part in the final live trial.
If Shaun refused to take part in any part of the trial Lembit would be punished and if Stacey refused to take part in any part of the trial Dom would be punished, although Shaun and Stacey did not refuse any part of the trial meaning Dom and Lembit were not punished.
| --Stars ratings are given by total stars won in the trial collectively--> | |||
|---|---|---|---|
| Celebrity | Number of Stars Earned | Percentage | |
| Aggro Santos | 68% | ||
| Alison Hammond | 73% | ||
| Britt Ekland | |||
| Dom Joly | 87% | ||
| Gillian McKeith | 42% | ||
| Jenny Eclair | 87% | ||
| Kayla Collins | 100% | ||
| Lembit Öpik | |||
| Linford Christie | 92% | ||
| Nigel Havers | |||
| Shaun Ryder | 100% | ||
| Sheryl Gascoigne | 38% | ||
| Stacey Solomon | 77% |
Official ratings are taken from the Broadcasters' Audience Research Board.[11]
| Episode | Date | Official ITV rating (millions) | ITV weekly rank | Official ITV HD rating[12] (millions) | Total ITV viewers (millions) | Share | |
|---|---|---|---|---|---|---|---|
| 1 | 11.17 | 5 | 0.99 | 12.16 | 38.0%[13] | ||
| 2 | 9.53 | 7 | 0.65 | 10.18 | 35.7%[14] | ||
| 3 | 9.01 | 10 | 0.74 | 9.75 | 34.1%[15] | ||
| 4 | 9.17 | 8 | 0.60 | 9.77 | 34.4%[16] | ||
| 5 | 6.68 | 18 | 6.68 | 21.8%[17] | |||
| 6 | 9.15 | 9 | 0.70 | 9.85 | 38.5%[18] | ||
| 7 | 10.73 | 3 | 0.75 | 11.48 | 38.7%[19] | ||
| 8 | 9.76 | 7 | 0.71 | 10.47 | 36.4%[20] | ||
| 9 | 9.57 | 8 | 0.67 | 10.24 | 35.5%[21] | ||
| 10 | 8.75 | 14 | 0.64 | 9.39 | |||
| 11 | 9.28 | 12 | 0.65 | 9.93 | |||
| 12 | 9.86 | 6 | 0.85 | 10.71 | 40.1%[22] | ||
| 13 | 10.51 | 3 | 0.85 | 11.36 | 38.6%[23] | ||
| 14 | 9.89 | 10 | 0.69 | 10.58 | |||
| 15 | 8.89 | 13 | 0.62 | 9.51 | |||
| 16 | 9.16 | 12 | 0.57 | 9.73 | |||
| 17 | 10.12 | 7 | 0.72 | 10.84 | |||
| 18 | 9.99 | 9 | 0.72 | 10.71 | |||
| 19 | 12.37 | 3 | 1.11 | 13.48 | 46.5%[24] | ||
| Series average | 2010 | 9.66 | 0.74 | 10.36 | |||
| Coming Out | 7.84 | 15 | 0.51 | 8.35 |