| I'm Not Your Toy | |
| Cover: | La Roux - I'm Not Your Toy.png |
| Type: | single |
| Artist: | La Roux |
| Album: | La Roux |
| Studio: | Elfin (Teddington, London) |
| Genre: | Synth-pop |
| Length: | 3:19 |
| Label: | Polydor |
| Producer: |
|
| Prev Title: | Bulletproof |
| Prev Year: | 2009 |
| Next Title: | Uptight Downtown |
| Next Year: | 2014 |
"I'm Not Your Toy" is a song by English synth-pop duo La Roux from their eponymous debut studio album (2009). Written and produced by the duo's members, Elly Jackson and Ben Langmaid, the song was released as the album's fourth and final single on 27 September 2009. It was made available on CD, 12-inch vinyl and digital formats, including two remixes by Jack Beats and DatA. The single debuted at number 91 on the UK Singles Chart for the week of 20 September 2009, based on digital sales from La Roux, peaking two weeks later at number 27. The song has a distinctly Caribbean vibe, incorporating the Stylophone synthesiser (marketed as a children's toy in the 1960s and 1970s) as a main lead and bass sound.
"I'm Not Your Toy" received mixed reviews from music critics. David Balls of Digital Spy gave the song two out of five stars, stating, "Neither as charming as their breakthrough nor as instantly catchy as their recent chart-topper, 'I'm Not Your Toy' is a plodding and disposable effort that lacks any real magic or flare." He further characterised the song's choice for a single as "a missed opportunity" since "[t]heir album offers more depth and variety than the uninitiated might expect."[1] In a more positive review, Luke Turner of NME wrote that the song's "calypso flick no doubt had Lily Allen green-faced during La Roux's recent support slot."[2] NME later placed the song at number 41 on its list of the 50 Best Tracks of 2009, commenting that "Elly's voice never embodied heartbreak more sharply."[3]
The music video for "I'm Not Your Toy", directed by AlexandLiane, is set in a futuristic spa resort with tropical plants and fruits surrounding a swimming pool. The video shows Jackson sitting on a throne, watching an alter ego version of herself performing the song. Slowly her music attracts a large audience of all ages. Originally they listen with skeptical expressions on their faces, but they begin to enjoy the rhythm of the song. Knowing that the onlookers are happy, Jackson relaxes, and enjoys singing the song alongside four female dancers. Jackson looks again into another room, where several people from the previous scene and others put on sunglasses that seem to be playing the music. The people then start dancing while two children watch with further skepticism. The scene then swaps back to the spa location, where all the group are dancing and laughing. La Roux bandmates Mickey, Mikey and Will have a brief cameo amongst the crowd that Jackson attracted.
A1. "I'm Not Your Toy" – 3:19
A2. "I'm Not Your Toy" (Jack Beats Remix) – 5:37
B1. "I'm Not Your Toy" (DatA Remix) – 5:16
Credits adapted from the liner notes of La Roux.[4]
| Peak position | |
| Australia (ARIA)[5] | 79 |
|---|---|
| Region | Date | Format | Label | |
|---|---|---|---|---|
| United Kingdom | 27 September 2009 | Digital EP | Polydor | [6] |
| 28 September 2009 | [7] [8] |