Hyphenate Media Group Explained

Hyphenate Media Group
Type:Private
Industry:Production company
Founders:Eva Longoria
Cris Abrego
Location:Beverly Hills, California, U.S.
Key People:Eva Longoria (CCO)
Cris Abrego (CEO)
Subsid:UnbeliEVAble Entertainment

Hyphenate Media Group is an American film and television production company founded in October 2023 by actress, producer, and director Eva Longoria, and television producer, writer, and media executive, Cris Abrego. It is known for producing the film John Wick (2014), and the television series Ready for Love, Telenovela, and Grand Hotel.

In October 2023, the company acquired Longoria's production company UnbeliEVAble Entertainment, which was founded in 2005, and became a subsidiary of the company.

History

2005–2022: UnbeliEVAble Entertainment

In 2005, American actress, producer, and director Eva Longoria founded the production company, UnbeliEVAble Entertainment, in California, United States.[1] In 2012, the company signed a first-look development deal with Universal Television.[2]

In August 2016, the company signed a two-year first-look deal with Universal Pictures from 2016 to 2018.[3] Also in August 2016, Will Rack joined the company as vice president. Before joining the company, Rack was an associate producer at 21 Laps Entertainment.[3] Rack left the company in March 2020.[4]

In September 2020, the company signed a three-year first-look deal with 20th Television.[5] In April 2021, Adriana Martínez Barrón joined the company as vice president of film,[6] until January 2022.[7] In April 2022, Sandra Condito joined the company as president of television and film,[8] succeeding Ben Spector who left the company also in April 2022.[9] Before joining the company, Condito was the senior vice president of International Production and Development at Sony Pictures.

In March 2022, the company partnered with My Cultura Podcast Network, a iHeartMedia owned podcast network, to create multiple scripted and unscripted podcasts. Podcasts launched through the partnership include: Connections With Eva Longoria, a guests based podcast hosted by Longoria, Sisters of the Underground, a podcast that follows the true story of the Mirabal sisters, and Hungry for History with Eva Longoria and Maite Gomez-Rejón, a food podcast hosted by Longoria and American author Maite Gomez-Rejón.[10] [11]

In September 2022, the company partnered with short-form video social network TikTok, and media company MACRO, to create a content creator incubator called the "Latinx Creatives Grant", which helps selected Latinx content creators on TikTok financially, and with "educational programming and networking opportunities".[12]

2023–present: Hyphenate Media Group

In October 2023, Hyphenate Media Group was co-founded by Longoria, and television producer, writer, media executive, and chairman of the Americas at Banijay, Cris Abrego.[13] [14] Longoria will serve as Hyphenate's co-founder and chief creative officer, and Abrego will serve as co-founder and CEO.[14] Banijay also has a strategic investment in the company. Longoria's UnbeliEVAble Entertainment and it's filmography was acquired by Hyphenate Media Group, and is now a subsidiary of the new company.[13]

In March 2024, it was announced that Jada Miranda had joined the company as the company's president of television, Karla Pita Loor had joined as chief strategy officer, and Alex Chang joined as chief operating officer.[15] Before joining the company, Miranda was president of scripted television and production at STX Entertainment, and both Loor and Chang join the company from Banijay Americas.[15]

In June 2024, it was announced that Rachelle Mendez had joined the company as head of unscripted, overseeing the development and production of new unscripted television series.[16] Mendez is an 8-time Emmy Award winner.[16]

Filmography

Film

YearTitleDirectorGross (worldwide)Notes
2014John WickChad Stahelski$86 millionwith Summit Entertainment, Thunder Road Films, 87Eleven Productions, MJW Films, DefyNite Films, and Company Films[17]
2018Reversing RoeRicki Stern and Anne Sundbergwith Lincoln Square Productions and Break Thru Films[18]
2021BurrosJefferson Steinwith Ten to the Six Pictures and Artless Media[19]
2022La Guerra CivilEva Longoria Bastónwith DAZN Originals[20]

Television

YearTitleNetworkNotes
2013Ready for LoveNBC
NBC.com/Hulu		with Renegade 83 Entertainment and Universal Television[21]
2015–2016TelenovelaNBCwith Tall and Short Productions and Universal Television[22]
2019Grand HotelABCwith BT's Fishing Team and ABC Studios[23]
2021Let's Get MerriedVH1with Blue Ice Pictures and MTV Entertainment Studios[24]
2022Gordita ChroniclesHBO Maxwith Osprey Productions, Cinestar, Bons Mots Emporium Inc., Sony Pictures Television, and HBO Max Originals[25]
2024–presentLand of WomenApple TV+with Bambu Studios[26]

In production

In development

Podcasts

YearTitleHost(s)ProviderGenreNotes
2022–presentConnections with Eva LongoriaEva LongoriaMy Cultura Network/iHeartMediaGuest, society, culture
2022–presentSisters of the UndergroundMy Cultura Network/iHeartMediaHistorywith School of Humans Audio Productions[32]
2022–presentHungry for History with Eva Longoria and Maite Gomez-RejónEva Longoria and Maite Gomez-RejónMy Cultura Network/iHeartMediaFood[33]

Notes and References

  1. Web site: Eva Longoria named Top 100 Latina Powerhouse 2022 . . September 14, 2023 . October 4, 2022.
  2. Web site: Robbins . Caryn . Universal Television Signs Eva Longoria to First-Look Development Deal . . August 31, 2022 . en . October 25, 2012.
  3. Web site: Fleming . Mike Jr . Eva Longoria Makes First-Look Universal Deal With Lauren Iungerich Pitch 'Quinceanera' . https://web.archive.org/web/20160816153947/http://deadline.com/2016/08/eva-longoria-universal-pictures-deal-lauren-iungerich-pitch-my-daughters-quinceanera-1201803839/ . dead . August 16, 2016 . . August 31, 2022 . August 15, 2016.
  4. Web site: Ramos . Dino-Ray . 'On My Block' Showrunner Lauren Iungerich Launches Production Company Crazy Cat Lady Entertainment . https://web.archive.org/web/20200429094216/https://deadline.com/2020/04/on-my-block-lauren-iungerich-crazy-cat-lady-entertanment-jamie-dooner-will-rack-1202919455/ . dead . April 29, 2020 . . August 31, 2022 . April 28, 2020.
  5. Web site: Petski . Denise . Eva Longoria's UnbelieEVAble Entertainment Re-Ups First-Look Deal With 20th Television . https://web.archive.org/web/20200913031441/https://deadline.com/2020/09/eva-longorias-unbelieevable-entertainment-inks-new-first-look-deal-with-20th-television-1234574829/ . dead . September 13, 2020 . . August 31, 2022 . September 10, 2020.
  6. Web site: Davis . Clayton . Adriana Martínez Barrón Named Vice President of Film for Eva Longoria's UnbeliEVAble . . March 4, 2022 . April 28, 2021.
  7. Web site: Hailu . Selome . CBS Names Adriana Martínez Barrón VP of Drama Series Development . . August 31, 2022 . February 17, 2022.
  8. Web site: Cordero . Rosy . Eva Longoria Taps Sandra Condito As President Of TV & Film For Her UnbeliEVAble Entertainment . https://web.archive.org/web/20220420160132/https://deadline.com/2022/04/eva-longoria-sandra-condito-president-tv-film-unbelievable-entertainment-1235006098/ . dead . April 20, 2022 . . August 31, 2022 . April 20, 2022.
  9. Web site: Andreeva . Nellie . Jenna Bush Hager Taps Ben Spector As President Of Film & Television For Her Universal Studio Group-Based Company . https://web.archive.org/web/20220421204332/https://deadline.com/2022/04/jenna-bush-hager-ben-spector-president-of-film-and-television-universal-studio-group-1235007626/ . dead . April 21, 2022 . . August 31, 2022 . April 21, 2022.
  10. Web site: Cordero . Rosy . Eva Longoria To Launch New Slate Of Podcasts With iHeartMedia Including A Scripted Series With Dania Ramirez . https://web.archive.org/web/20220331172749/https://deadline.com/2022/03/eva-longoria-podcasts-iheartmedia-1234990470/ . dead . March 31, 2022 . . September 14, 2023 . March 30, 2022.
  11. Web site: iHeartMedia's My Cultura Podcast Network and Eva Longoria Team Up to Launch New Slate of Original Podcasts to Amplify Latinx Voices and Stories . . September 14, 2023 . March 30, 2022.
  12. Web site: Cordero . Rosy . TikTok, Macro & UnbeliEVAble Entertainment Reveal 10 Latinx Creatives Grant Recipients . https://web.archive.org/web/20220914170835/https://deadline.com/2022/09/tiktok-macro-unbelievable-entertainment-latinx-creatives-grant-recipients-1235118521/ . dead . September 14, 2022 . . September 14, 2023 . September 14, 2022.
  13. Web site: White . Peter . Goldbart . Max . Eva Longoria & Cris Abrego Launch Hyphenate Media; Backed By Banijay, UnbeliEVAble Entertainment Folded Into New Group . https://web.archive.org/web/20231016144335/https://deadline.com/2023/10/eva-longoria-cris-abrego-hyphenate-media-1235574366/ . dead . October 16, 2023 . . October 16, 2023 . October 16, 2023.
  14. Web site: Littleton . Cynthia . Eva Longoria and Cris Abrego Launch Hyphenate Media Group With Backing From Banijay . . October 16, 2023 . October 16, 2023.
  15. Web site: Sun . Rebecca . Cris Abrego and Eva Longoria's Hyphenate Media Group Sets Leadership Team . . July 11, 2024 . March 21, 2024.
  16. Web site: Cordero . Rosy . Hyphenate Media Group Appoints Rachelle Mendez As Head Of Unscripted . https://web.archive.org/web/20240627182227/https://deadline.com/2024/06/hyphenate-media-group-rachelle-mendez-head-of-unscripted-1235984135/ . dead . June 27, 2024 . . July 16, 2024 . June 27, 2024.
  17. Web site: Shrewsbury . Reece . 10 Fascinating Facts You Didn't Know About John Wick . . March 4, 2022 . en . July 12, 2019.
  18. Web site: Bondy . Halley . Eva Longoria: How to help Latinas succeed in the workplace . . September 20, 2023 . en . June 28, 2019.
  19. Web site: Yossman . K. J. . Eva Longoria, UnbeliEVAble Entertainment to Executive Produce Jefferson Stein's Short Film 'Burros' . . September 14, 2023 . December 6, 2022.
  20. Web site: Laffly . Tomris . 'La Guerra Civil' Review: Eva Longoria Bastón Directs an Energetic Chronicling of a Momentous Boxing Match . . September 14, 2023 . January 21, 2022.
  21. Web site: Andreeva . Nellie . NBC Orders Matchmaking Reality Series Produced By Eva Longoria And Hosted By Giuliana & Bill Rancic . https://web.archive.org/web/20140910104737/http://deadline.com/2012/04/nbc-orders-matchmaking-reality-series-produced-by-eva-longoria-and-hosted-by-giuliana-bill-rancic-258419/ . dead . September 10, 2014 . . August 31, 2022 . April 19, 2012.
  22. Web site: Andreeva . Nellie . Eva Longoria Comedy 'Telenovela' A Go At NBC With 13-Episode Order . https://web.archive.org/web/20150120043759/http://deadline.com/2015/01/eva-longoria-comedy-telenovela-13-episode-order-nbc-1201351651/ . dead . January 20, 2015 . . March 4, 2022 . January 16, 2015.
  23. Web site: Andreeva . Nellie . Eva Longoria Producing 'Grand Hotel' Soapy Drama Based On Spanish Format In Works At ABC . https://web.archive.org/web/20171122015952/http://deadline.com/2017/11/eva-longoria-produce-grand-hotel-soapy-drama-spanish-format-abc-1202212959/ . dead . November 22, 2017 . . March 4, 2022 . November 21, 2017.
  24. Web site: White . Peter . Eva Longoria, Jamie Foxx & Nick Cannon Set Up Holiday Movies At VH1 . https://web.archive.org/web/20211029190404/https://deadline.com/2021/10/eva-longoria-jamie-foxx-nick-cannon-set-up-holiday-movies-at-vh1-1234865005/ . dead . October 29, 2021 . . August 31, 2022 . October 29, 2021.
  25. Web site: Marie Zorrilla . Mónica . HBO Max Orders Comedy 'Gordita Chronicles' from Zoe Saldana, Sony Pictures . . March 4, 2022 . May 12, 2021.
  26. Web site: Hipes . Patrick . Eva Longoria's Apple TV+ Dramedy 'Land Of Women' Gets Premiere Date . https://web.archive.org/web/20240410144037/https://deadline.com/2024/04/eva-longoria-land-of-women-premiere-date-trailer-1235880114/ . dead . April 10, 2024 . . April 11, 2024 . April 10, 2024.
  27. Web site: Johnson . Ted . Eva Longoria To Return To CNN With ‘Searching For Spain’ Series . https://web.archive.org/web/20240515152617/https://deadline.com/2024/05/eva-longoria-cnn-searching-for-spain-1235917273/ . dead . May 15, 2024 . . August 13, 2024 . May 15, 2024.
  28. Web site: Cordero . Rosy . Eva Longoria Developing Sci-Fi Series Based On Carlos Hernandez's Book, 'Sal & Gabi Break The Universe,' For Disney Branded TV . https://web.archive.org/web/20210920214017/https://deadline.com/2021/09/eva-longoria-sal-gabi-break-the-universe-sci-fi-series-disney-branded-tv-1234840883/ . dead . September 20, 2021 . . March 4, 2022 . September 20, 2021.
  29. Web site: Petski . Denise . Disney Unveils Projects From Eva Longoria, Reese Witherspoon & The Russo Brothers For Disney+ & Disney Junior . https://web.archive.org/web/20220207192039/https://deadline.com/2022/02/disney-unveils-projects-eva-longoria-reese-witherspoon-russo-bros-disney-plus-disney-junior-1234927561/ . dead . February 7, 2022 . . August 31, 2022 . February 7, 2022.
  30. Web site: Goodfellow . Melanie . Eva Longoria To Produce & Direct Spanish-Language Americas Version Of 'Call My Agent!' . https://web.archive.org/web/20230322194318/https://deadline.com/2023/03/eva-longoria-mediawan-unbelievable-elefantec-spanish-language-americas-version-call-my-agent-1235307183/ . dead . March 22, 2023 . . September 14, 2023 . March 22, 2023.
  31. Web site: Cordero . Rosy . ‘Welcome To Wrexham’s Rob McElhenney & Ryan Reynolds Team With Eva Longoria On Series Following Mexico Soccer Club Necaxa . https://web.archive.org/web/20240709225929/https://deadline.com/2024/07/welcome-to-wrexham-rob-mcelhenney-ryan-reynolds-team-eva-longoria-series-mexico-soccer-club-necaxa-1236005249/ . dead . July 9, 2024 . . August 13, 2024 . July 9, 2024.
  32. Web site: Gómez . Shirley . Eva Longoria and Dania Ramirez team up to amplify Dominican activism in their new podcast . . September 14, 2023 . August 24, 2022.
  33. Web site: Bria . Olivia . Eva Longoria And Maite Gomez-Rejón Talk All Things Latin Food On Their New Podcast . . September 14, 2023 . October 27, 2022.

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