Hydra Ventures Explained

Type:Private Ownership
Foundation:2011
Location:Herzogenaurach, Germany
Industry:Venture capital
Products:Venture capital
Homepage:www.hydra-ventures.com

Hydra Ventures is an investment and business development firm that creates and develops new consumer brands in the apparel, footwear and sports-related areas.[1] It is basically formed as a venture capital fund but has the full backing of Adidas.[2] The managing director is Tom Montgomery, who was formerly head of corporate strategy at Adidas. Besides Adidas CEO Herbert Hainer and Adidas CFO Robin Stalker, the board includes Duncan Fitzwilliams, founder of Nash Fitzwilliams,[3] and Toby Hoare, CEO of JWT Europe.[4]

In 2018, Hydra Ventures participated in a health and wellness company, Keyto's $2.5m seed funding round. The funding will allow expanding research and development of its smart breath sensor that detects when the body is in ketosis.[5]

Notes and References

  1. News: 2011-06-30 . Multinationals Venture into Startup Investing . en . Bloomberg.com . 2022-06-08.
  2. Web site: 2011-10-10 . Adidas Group Backs Sustainable-Brand Hydra Ventures . https://web.archive.org/web/20111010111737/http://business.transworld.net/67923/news/adidas-funds-sustainability-focused-vc-firm/ . 2011-10-10 . 2024-07-11 . business.transworld.net.
  3. Web site: Nash Fitzwilliams Ltd . 2011-07-12 . https://web.archive.org/web/20111110194200/http://www.nashfitzwilliams.com/team.htm . 2011-11-10 . dead .
  4. Web site: SGI News . 2022-06-08 . www.sginews.com.
  5. Web site: Keto diet breath sensor, app startup closes $2.5M seed round. 2018-11-27. MobiHealthNews. en. 2019-02-19.

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