Oliver Tree Explained

Oliver Tree
Birth Date:29 June 1993
Birth Name:Oliver Tree Nickell
Birth Place:Santa Cruz, California, U.S.
Years Active:2010–present
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Oliver Tree Nickell (born June 29, 1993) is an American singer-songwriter, record producer, and filmmaker. Born in Santa Cruz, California, Tree signed to Atlantic Records in 2017 after his song "When I'm Down" went viral[1] and released his debut studio album Ugly Is Beautiful in 2020. He achieved international recognition with his songs "Life Goes On" in 2021, and "Miss You" in 2022. He released his second studio album Cowboy Tears on February 18, 2022, and his third studio album Alone in a Crowd was released on September 29, 2023.

Early life

Oliver Tree Nickell was born on June 29, 1993, in Santa Cruz, California.[2] [3] Nickell studied business at San Francisco State University for two years.[4]

Career

2010–2016: Early career and hiatus

Tree launched his solo recording career as "Tree" in 2010. By then, he had made presentations for performances such as Skrillex and Zeds Dead. He initially self-released his music, releasing an album called "Splitting Branches" in early 2013. He sang and played guitar in a ska band called Irony, which was his first experience performing.[5] He would produce dubstep for a brief period of time, as well as performing at music festivals such as Wobbleland 2011 in San Francisco. He mainly released music under the pseudonym "Tree".

At age 20, Tree signed up with the London-based R&S Records and released his debut EP, Demons in August 2013. The EP gained some recognition after Radiohead lead singer Thom Yorke approved of his cover of their song "Karma Police".[6] Tree eventually found himself on hiatus as he went back to school, studying music technology at the California Institute of the Arts.[7]

2016–2018: Return to music and Alien Boy

In March 2016, Tree returned to music, being featured on the song "Forget It" by Getter, a part of his EP, Radical Dude!

In November of that year, he made his first television debut, performing with Getter on Last Call with Carson Daly.[8]

Shortly after the release of "When I'm Down" by Whethan featuring Tree in October 2016, Tree signed to Atlantic Records and a month later, graduated from the California Institute of the Arts.

Tree often writes, acts, and directs sketches in comedy videos, and has worked with companies such as Fuck Jerry.[9]

He released his debut single as Oliver Tree "Welcome to LA" on May 26, 2017, accompanied by another single, "All I Got".

In February 2018, Tree released his major-label debut EP, Alien Boy, along with the double music video for "All That x Alien Boy". Tree wrote and directed the debut, which took over nine months to create.[7] [10] He spent five months practicing freestyle monster truck jumping at the Perris Auto Speedway and performed all his stunts in the music video.

Tree has played at major festivals such as Lollapalooza and Outside Lands Music and Arts Festival, and performed as a special guest at Coachella Valley Music and Arts Festival where he was subsequently named on LA Weeklys "The Best (and Weirdest) Fashion at Coachella" list in 2017.[11]

He was the supporting act on Louis the Child's Last to Leave Tour (2017) and[12] Skizzy Mars' Are You OK? Tour (2018),[13] and was scheduled to join Lil Dicky and DJ Mustard on the Life Lessons Tour Fall 2018 before it was canceled. Tree toured North America and Europe with Hobo Johnson in 2018.

2018–2020: Ugly Is Beautiful and singles

Throughout 2018 and 2019, Tree released singles that would make an appearance on his debut album, Ugly Is Beautiful. On December 7, 2018, Tree released his second music video, "Hurt", a single from the album. He travelled to Ukraine to film the video, which he wrote and co-directed with Brendan Vaughan, an up-and-coming music video director.[14] On April 11, 2019, Tree released a standalone single, "Fuck", with the music video being released on the same day.

His fourth music video and single, "Miracle Man", was released on June 7, 2019, with the video reaching 1.3 million views on the first day of release. Tree released his second EP, Do You Feel Me? on August 2, 2019, in which the song "Introspective" would make an appearance on the album. The EP gained generally positive reviews.[15]

On December 6, 2019, Tree released "Cash Machine", a single accompanied by a music video. Together with the single, Tree announced his debut album, Ugly Is Beautiful, and announced that the album would be released on March 27, 2020. On March 25, 2020, Tree posted a message to his Twitter page, stating that due to the COVID-19 pandemic, Ugly Is Beautiful would not be released on time.[16] However, on May 19, the album's official release date was revealed to be June 12.[17]

On April 7, 2020, he released a sixth song from the album, "Let Me Down" along with a music video.

On May 16, 2020, Tree set the Guinness World Record for the world's largest kick scooter, which he later uploaded a video of himself riding on in July 2020.[18] 10 days later, he released his last single before the album, titled "Bury Me Alive" having a music video as well.

On June 8, 2020, Tree announced his decision to delay Ugly Is Beautiful yet again, this time to July 17. He stated that, because of the issues of racism and police violence against black people going on during that time after the murder of George Floyd, he "did not believe it was an appropriate time" to release the album when "much bigger things" deserved attention.[19] On July 17, 2020, Ugly Is Beautiful was released.

2021–2022: Deluxe versions of Ugly Is Beautiful & Cowboy Tears, collaborations, and critical recognition

Despite claiming that he was retired, he released the single "Out of Ordinary" on February 4, 2021, announcing the deluxe edition of Ugly Is Beautiful.[20] [21]

On May 28, 2021, Tree released a deluxe version of his debut album named Ugly Is Beautiful: Shorter, Thicker & Uglier, from which the song "Life Goes On" gained notable popularity.

He would later collaborate with Russian rave band Little Big and release the single "Turn It Up", featuring Estonian rapper Tommy Cash, from their collaborative EP Welcome to the Internet, which was later released on September 30, 2021.

On January 12, 2022, Tree released the single "Cowboys Don't Cry" and the single "Freaks & Geeks" on February 4, both from his second album, Cowboy Tears.[22] Cowboy Tears was released on February 18, 2022. On May 20, 2022, Tree released a single, "I Hate You" followed up by another single "Placeholder" on July 15. He would also announce a tour to accompany the album Cowboy Tears.[23] On August 5, 2022, he followed up the release of Cowboy Tears with a non-album single titled "Miss You" - a collaboration with German music producer Robin Schulz and a remix of the song "Jerk" from Ugly is Beautiful. A month later, Tree collaborated with Polish-Irish DJ and producer "TWISTED" for "WORTH NOTHING", a Phonx-infused remix of the song Jerk. This song would go on to become the "Sigma" theme song in the meme industry. On October 28, 2022, the music video of Miss You was uploaded, and the song started to gain as much popularity as Life Goes On did in 2021. He then released a deluxe version of Cowboy Tears titled "Cowboy Tears: Drown the World in a Swimming Pool of Sorrow" on December 23, 2022.

2023–present: Alone in a Crowd and World Tour

On March 3, 2023, Tree released his first single of 2023, "Here We Go Again" with DJ and music producer David Guetta. He followed up this release with a single titled "Bounce" released on June 20. The same day, he played a show at the Red Rocks Amphitheatre in Colorado and announced that this song was the first single released that would be featured on his third studio album, Alone in a Crowd.[24] On July 17, Tree announced that his Alone in a Crowd World Tour would occur from October 2023 to February 2024. He would be scheduled to perform in Australia with American rapper Sueco, Europe and the United Kingdom with Tommy Cash, and the United States with rock band Fidlar. On July 21, he released his second single from the album, "One & Only". He collaborated with upcoming underground dance music group Super Computer for his third single, "Essence" released on September 1, 2023. On September 15, a fourth single was released, "Fairweather Friends". Alone in a Crowd was then released two weeks later on September 29, 2023.[24]

Discography

See also: List of songs recorded by Oliver Tree.

Studio albums

Title! scope="col" rowspan="2" style="width:22em;"
DetailsPeak chart positionsCertifications
US
[25]
US
Alt.

[26]
US
Rock
[27]
AUS
[28]
AUT
[29]
CAN
[30]
IRE
[31]
NZ
[32]
UK
[33]
Ugly Is Beautiful
  • Released: July 17, 2020
  • Label: Atlantic
  • Format: Digital download, LP, cassette
14 1 1 23 51 47 38 28 32
Cowboy Tears[35]
  • Released: February 18, 2022
  • Label: Atlantic
  • Format: Digital download, CD, LP, cassette
60 7 7 67 91
Alone in a Crowd
  • Released: September 29, 2023
  • Label: Atlantic
  • Format: Digital download, CD, LP
143 18
"—" denotes a recording that did not chart or was not released in that territory.

Independent albums

Title! scope="col" style="width:18em;"
Album details
Splitting Branches
(as Tree)
  • Released: February 17, 2013
  • Label: Self-released
  • Formats: Digital download

Extended plays

TitleDetailsPeak chart positions
US
Alt.
[36]
US
Heat.
[37]
Demons
(as Tree)
  • Released: August 12, 2013
  • Label: Apollo
  • Format: Digital download, 12" EP
Alien Boy EP
  • Released: February 16, 2018
  • Label: Atlantic
  • Format: Digital download, streaming, 12" EP
Do You Feel Me?
  • Released: August 2, 2019
  • Label: Atlantic
  • Format: Digital download, streaming
21 16
Welcome to the Internet[38]
(with Little Big)
  • Released: September 30, 2021
  • Label: Atlantic
  • Format: Digital download, streaming
"—" denotes a recording that did not chart or was not released.

Singles

As lead artist

TitleYearPeak chart positionsCertificationsAlbum
US
[39]
US
Alt.

[40]
US
Rock
[41]
AUS
[42]
CAN
[43]
IRE
NOR
[44]
SWE
[45]
UK
[46]
WW
[47]
"When I'm Down"
(with Whethan)
2016
  • RIAA: Gold
rowspan="2"
"All You Ever Talk About"
(with Whethan)
2017
"All I Got" / "Welcome to LA"Alien Boy
"Cheapskate"
"Enemy"
(with Whethan)
Alien Boy
"Upside Down"2018
"Alien Boy"
  • RIAA: Platinum
  • BPI: Silver[48]
  • MC: Platinum
Alien Boy, Do You Feel Me?, & Ugly Is Beautiful
"Movement"
"Hurt"411
  • RIAA: Platinum[49]
  • MC: Gold
Do You Feel Me? & Ugly Is Beautiful
"Fuck"2019
"Miracle Man"22
  • RIAA: Gold
Do You Feel Me? & Ugly Is Beautiful
"Cash Machine"13Ugly Is Beautiful
"Let Me Down"2020269
"Bury Me Alive"34
"Let Me Down"
(featuring Blink-182)
"Out of Ordinary"2021Ugly Is Beautiful: Shorter, Thicker & Uglier
"Life Goes On"7127734463314633326
  • RIAA: Platinum
  • BPI: Silver
  • MC: Platinum
"Turn It Up"[51]
(with Little Big featuring Tommy Cash)
Welcome to the Internet
"Cowboys Don't Cry"20222818Cowboy Tears
"Freaks & Geeks"
"I Hate You"Cowboy Tears Drown the World in a Swimming Pool of Sorrow
"Placeholder"
"Miss You"
[52]
84 4 28 2 3 21 3 11
  • ARIA: 2× Platinum[53]
  • BPI: Platinum
  • MC: Platinum
  • RIAA: Platinum
Alone in a Crowd Bonus Track
"Here We Go Again"
2023
"Bounce"Alone in a Crowd
"One & Only"[54]
"Essence"
"Fairweather Friends"
"Ultraman"
(with Diplo)
2024rowspan="1"
"—" denotes a recording that did not chart or was not released.

As featured artist

TitleYearPeak positionsAlbum
US
Rock
FRA
[55]
"My Mind Is"
(NVDES featuring Oliver Tree)
2016Life with Lobsters
"Forget It"
(Getter featuring Oliver Tree)
Radical Dude!
"Running"
(NVDES featuring Oliver Tree)
2018Vibe City Utah
"Pumpidup"
(Lorenzo featuring Oliver Tree)
201962Sex in the City
"Freefall"[56]
(Whethan featuring Oliver Tree)
2020Fantasy
"Asshole"
(Lil Yachty featuring Oliver Tree)
Lil Boat 3.5
"Mr Regular"
(What So Not featuring Oliver Tree and Killer Mike)
2022Anomaly
"Nothing's Perfect"
(Nghtmre featuring Oliver Tree)
DRMVRSE
"Sick of U"
(BoyWithUke featuring Oliver Tree)
30
"Voices"
(KSI featuring Oliver Tree)
2023Caught in Two Minds
"—" denotes a recording that did not chart or was not released.

Filmography

Television

!Year!Title!Role!Notes
2019The Late Late Show with James CordenHimself [57]
2020The Late Show with Stephen ColbertHimself [58]
2022Jimmy Kimmel Live!Himself [59]
2023Royal CrackersZane

Awards and nominations

YearAwardCategoryResult
2020Guinness World Record Largest Kick Scooter Won [60]
2022Kids' Choice AwardsFavorite Social Music Star[61]
2023Kids' Choice AwardsFavorite Social Music Star [62]

Notes and References

  1. Web site: March 27, 2020 . Here's what you need to know about the Oliver Tree album you can't hear . December 17, 2021 . Alternative Press.
  2. Web site: Baine. Wallace. March 10, 2006. Santa Cruz's Oliver 'Tree' Nickell has reached the ears of world from his laptop. santacruzsentinel.com.
  3. Oliver Tree Is Outlandish, and It's Working. Leight. Elias. August 16, 2019. Rolling Stone. en-US. October 9, 2019.
  4. Web site: Baine . Wallace . June 22, 2016 . Branching Out With Oliver Tree . santacruzsentinel.com.
  5. Chartbreaker: Inside Oliver Tree's Retro, Meme-Friendly World And How He Turned 'Hurt' Into a Hit . Billboard . October 9, 2019.
  6. Web site: Weir . Mat . Branching Out With Oliver Tree . euphoric.net.
  7. Web site: Viral Sensation Oliver Tree Releases Debut EP Alien Boy . Atlanticrecords.com.
  8. Web site: OWSLA Getter Oliver Tree Carson Daly . owsla.com . October 22, 2021 . November 3, 2016 . https://web.archive.org/web/20211022204555/https://owsla.com/uncategorized/getter-oliver-tree-carson-daly/ . October 22, 2021 . dead.
  9. Web site: Oliver Tree Releases New Single 'Upside Down' . broadwayworld.com.
  10. Web site: Tree . Oliver . All That x Alien Boy . February 16, 2018 . YouTube.
  11. Web site: Lopes . Shane . The Best (and Weirdest) Fashion at Coachella 2017 . LAWeekly.
  12. Web site: Louis the Child at Hollywood Palladium on Sat Dec 16, 2017 8:00 PM PST - Live Nation. livenation.com. August 1, 2018.
  13. Web site: Skizzy Mars tour . Dola.com.
  14. Web site: Tree . Oliver . Hurt . YouTube. December 7, 2018 .
  15. Web site: Hartshorn. Tori. August 2, 2019. Oliver Tree Drops Sophomore EP. September 16, 2019. Broadway World.
  16. Web site: pic.twitter.com/e3d7SbO8Bu. Tree. Oliver. March 25, 2020. @Olivertree. March 27, 2020.
  17. Web site: Oliver Tree on Instagram: "UGLY IS BEAUTIFUL IS OUT NOW..." .
  18. Web site: Largest kick scooter. October 1, 2021. Guinness World Records. May 19, 2020 . en-GB.
  19. Web site: Instagram .
  20. Web site: Diymag. Oliver Tree releases new track 'Out Of Ordinary' News. March 11, 2021. diymag.com. February 5, 2021 . en.
  21. Web site: February 5, 2021. Oliver Tree Concocts A Belter For All The Outcasts With "Out Of Ordinary". March 10, 2021. This Song Is Sick. en-US.
  22. Web site: Oliver Tree Official Website "Cowboys Don't Cry" Out Now!. January 15, 2022. olivertreemusic.com.
  23. Web site: 2022-05-20 . Oliver Tree releases new song "I Hate You," announces US tour . 2022-06-02 . 105.7 The Point . en-US.
  24. Web site: 2023-06-21 . Oliver Tree Bounce . Preludepress.com . 2023-07-25 . en-US.
  25. Oliver Tree Chart History: Billboard 200. Billboard. October 10, 2023. July 28, 2020. https://web.archive.org/web/20200728090400/https://www.billboard.com/music/Oliver-Tree/chart-history/TLP. live.
  26. Oliver Tree Chart History: Alternative Albums. Billboard. October 10, 2023.
  27. Oliver Tree Chart History: Top Rock Albums. Billboard. March 1, 2022.
  28. Peaks in Australia:
  29. Web site: Discographie Oliver Tree . Hung Medien . austriancharts.at . de.
  30. Peak chart positions for albums in Canada:Oliver Tree Album & Song Chart History: Canadian Albums. Billboard. September 29, 2020. July 28, 2020. https://web.archive.org/web/20200728090358/https://www.billboard.com/music/Oliver-Tree/chart-history/CNA. live.
  31. Web site: Discography Oliver Tree. irish-charts.com. February 19, 2022.
  32. Web site: Oliver Tree - Ugly is Beautiful . Hung Medien . charts.nz.
  33. Web site: Oliver Tree . . select "Albums" tab.
  34. Canada. Oliver Tree. April 6, 2023.
  35. Web site: Kupfer. Rachel. November 6, 2021. The Pursuit of Happiness: Oliver Tree On New Country Album, Antarctica Headlining Dreams. December 17, 2021. EDM.com.
  36. Oliver Tree Chart History: Alternative Albums. Billboard. May 13, 2020.
  37. Oliver Tree Chart History: Heatseeker Albums. Billboard. May 13, 2020.
  38. Web site: Welcome To The Internet - EP by Oliver Tree & Little Big on Apple Music . Apple Music . September 12, 2021.
  39. Oliver Tree Chart History: Hot 100. Billboard. November 8, 2022.
  40. Oliver Tree Chart History: Alternative Songs. Billboard. May 13, 2020.
  41. Oliver Tree Chart History - Hot Rock Songs . Billboard . October 11, 2022.
  42. Web site: ARIA Top 50 Singles Chart. Australian Recording Industry Association. October 18, 2021. October 15, 2021.
  43. Oliver Tree Chart History: Canadian Hot 100. Billboard. October 25, 2022.
  44. Web site: Discography Oliver Tree. norwegiancharts.com. October 1, 2023.
  45. Web site: Discography Oliver Tree. swedishcharts.com. October 1, 2023.
  46. Web site: Oliver Tree full Official Chart History. Official Charts Company. October 1, 2021.
  47. Oliver Tree Chart History: Billboard Global 200. Billboard. November 22, 2022.
  48. United Kingdom. Oliver Tree . May 14, 2023.
  49. Web site: Gold/Platinum: Oliver Tree. Recording Industry Association of America. May 13, 2020.
  50. Web site: Gold & Platinum . 2023-05-01 . RIAA . en-US.
  51. Web site: Turn It Up (feat. Tommy Cash) - Single by Oliver Tree, Little Big on Spotify . Spotify . September 2, 2021 . September 12, 2021.
  52. Web site: Miss You - Single by Oliver Tree & Robin Schulz. Apple Music. August 5, 2022. October 14, 2022.
  53. Australia. single. 2023. April 6, 2023.
  54. Web site: Oliver Tree Reveals New Song, "One & Only". Prelude Press. 21 July 2023. 22 July 2023.
  55. Web site: Oliver Tree Chart History: French Charts. lescharts.com. September 6, 2019.
  56. Web site: Powell . Karlie . September 20, 2020 . Whethan pulls Oliver Tree out of retirement for one last collab 'Freefall' . https://web.archive.org/web/20200930145628/https://www.youredm.com/2020/09/20/whethan-freefall-feat-oliver-tree/ . September 30, 2020 . September 30, 2020 . Your EDM.
  57. Web site: Oliver Tree Performs Hurt on Corden . 2023-05-23 . www.sonic1029.com.
  58. Web site: Sani . Niko . 2020-11-06 . Watch Oliver Tree's Wild Performance of Unreleased, Getter-Produced Song on Colbert . 2023-05-23 . EDM.com - The Latest Electronic Dance Music News, Reviews & Artists . en.
  59. Web site: Major . Michael . VIDEO: Oliver Tree Performs 'Life Goes On' & 'Cowboys Don't Cry' Medley on KIMMEL . 2023-05-23 . BroadwayWorld.com . en.
  60. Web site: Largest kick scooter . 2023-02-16 . Guinness World Records . May 19, 2020 . en-gb.
  61. Web site: Gajewski . Ryan . April 10, 2022 . Kids' Choice Awards: 'Spider-Man: No Way Home' Wins Big; Dr. Jill Biden Speaks . April 30, 2022 . The Hollywood Reporter . en-US.
  62. Web site: 2023-01-31 . Nickelodeon Kids' Choice Award 2023 Nominees: The Complete List . 2023-02-16 . E! Online.