Hungama Digital Media Entertainment Explained

Hungama Digital Media
Type:Private
Founder:Neeraj Roy
Industry:Entertainment
Hq Location:Mumbai, Maharashtra, India
Key People:Anand Mahindra (chairman)
Subsid:Bollywood Hungama

Hungama Digital Media is an Indian digital entertainment company, headquartered in Mumbai, India.[1] The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency.[2] The company has since grown to also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.[3]

The company first launched in 1999 as "Hungama.com", a promotional marketing portal. In 2000 the company acquired Indiafm and in the following years began to work marketing campaigns for companies such as Coca-Cola and Nike.[4] In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched Artist Aloud!, a digital platform for artists and independent music fans.[5] It won a gold award for Best Digital Communications Campaign from the Promotion Marketing Awards of Asia (2009).[6]

See also

Notes and References

  1. Web site: Sen . Swagata . 25 June 2009 . Hungama Digital Media bags Meffy for 'Tata Sky Active Mall' service . 18 January 2014 . India Today . 7 March 2014 . https://web.archive.org/web/20140307004225/http://indiatoday.intoday.in/story/Hungama+Digital+Media+bags+Meffy+for+%27Tata+Sky+Active+Mall%27+service/1/48609.html . live .
  2. Web site: Bagchi . Subroto . 13 July 2009 . Value before Valuation . 18 January 2014 . Forbes India . 10 February 2014 . https://web.archive.org/web/20140210114825/http://forbesindia.com/column/zen-garden/value-before-valuation/2032/1 . live .
  3. Web site: Farooqui . Javed . 29 January 2021 . Hungama Digital Media FY20 net loss widens due to increased content cost . 2022-04-04 . Exchange4media . 16 May 2022 . https://web.archive.org/web/20220516134352/https://www.exchange4media.com/digital-news/hungama-digital-media-fy20-net-loss-widens-due-to-increased-content-cost-110551.html . live .
  4. Web site: Jha . Sneha . Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent . https://web.archive.org/web/20171111152417/http://www.cio.in/case-study/cloud-platform-helped-hungama-digital-media-lower-its-cost-50-percent . 11 November 2017 . 18 January 2014 . CIO.
  5. Web site: 7 January 2010 . Artist aloud! . 18 January 2014 . The New Indian Express . 20 February 2014 . https://web.archive.org/web/20140220041227/http://www.newindianexpress.com/cities/hyderabad/article219309.ece . dead .
  6. Web site: Best Digital Communications Campaign. Promotion Marketing Awards of Asia. 18 January 2014. https://web.archive.org/web/20140912194834/http://www.pmaa-awards.net/documents/5.%20Best%20Digital%20Communications%20Campaign.pdf. 12 September 2014. dead.

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