Humu (software) explained

Humu is a software company that uses machine learning to send "nudges," small recommendations based in nudge theory, to employees at work.[1] [2] Since August 2023, it is a subsidiary of Perceptyx.

History

Humu was founded in May 2017 by former Google executives Laszlo Bock, Wayne Crosby, and Jessie Wisdom. Before founding Humu, Laszlo Bock served as Google's original Head of People Operations.[3] Humu exited stealth mode in October 2018 with $40 million in funding.[4]

Humu analyzes company data and employee feedback to identify changes likely to improve employees' happiness, performance, and retention.[5] [2] The platform then delivers "nudges," short messages urging users to change their behavior.[6]

The company holds a trademark on "Nudge Engine," based on the behavioral economics concept of nudge theory from Nobel Prize-winning economist Richard Thaler and popularized in Thaler's 2008 book Nudge, co-authored with legal scholar Cass R. Sunstein. The book argues that small cues can help people make better choices.[1]

Notable customers include Fidelity Investments, Silicon Valley Bank, Lumen, Farfetch, and American fast casual restaurant chain Sweetgreen.

A 2019 trademark dispute between Humu and American video streaming service Hulu[7] was settled in federal court.[8]

On June 24, 2021, Humu announced Humu Business Edition, a personal coach for mid-sized businesses.[9]

In August 2023, Humu was acquired by Perceptyx.[10] [11]

Funding

In May 2019, Humu announced it had raised $40 million in series A and B funding led by Index Ventures and IVP.[12]

See also

Notes and References

  1. Web site: Can the Occasional 'Nudge' Make You Better at Your Job?. 2021-10-18. Yale Insights. 12 April 2019 . en.
  2. News: Winkler. Elizabeth. 2020-01-31. Laszlo Bock Thinks Machine Learning Can Make Work Better. en-US. Wall Street Journal. 2021-10-18. 0099-9660.
  3. News: Wakabayashi. Daisuke. 2018-12-31. Firm Led by Google Veterans Uses A.I. to 'Nudge' Workers Toward Happiness. en-US. The New York Times. 2021-10-18. 0362-4331.
  4. Web site: Stolzoff. Simone. After two years in stealth mode, the former head of HR at Google reveals his new startup. 2021-10-18. Quartz. 8 October 2018 . en.
  5. News: Analysis Google's former head of HR wants to help people act more human at work. en-US. Washington Post. 2021-10-18. 0190-8286.
  6. News: Shellenbarger. Sue. 2019-04-15. The Robots That Manage the Managers. en-US. Wall Street Journal. 2021-10-18. 0099-9660.
  7. Web site: 2019-01-23. Humu v. Hulu: Trademark to-do leads to new lawsuit. 2021-10-18. The Mercury News. en-US.
  8. Web site: Hulu Says Something Smells Fishy About HR Startup Humu's Name. 2021-10-18. The Recorder. en.
  9. Web site: Humu Launches Business Edition, Making Effective Teamwork a Habit For Mid-Sized Businesses. 2021-10-18. finance.yahoo.com. en-US.
  10. Web site: 2023-08-02 . Perceptyx Acquires Behavioral Science Pioneer Humu . 2023-11-22 . blog.perceptyx.com . en.
  11. Web site: Lucas . Emmy . Former Google Exec's Startup Humu Acquired By HR Platform Perceptyx . 2023-11-22 . Forbes . en.
  12. Web site: 2018-05-01. Laszlo Bock's new HR startup: machine learning, science and a 'little bit of love'. 2021-10-18. The Mercury News. en-US.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Humu (software)".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.