Huda Beauty Explained

Huda Beauty is a cosmetics line that was launched in 2013 by Huda Kattan.[1] In 2017, Huda Kattan was chosen as one of "The 25 Most Influential People on the Internet" by Time, and she was listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes.[2] [3]

Background

In April 2010, Huda Kattan started a beauty blog and a YouTube channel, both called "Huda Beauty". She launched a cosmetic line named after her channel in 2013.[4] [5]

Kattan's channels contain beauty tutorials focusing on topics such as makeup techniques and skincare routines. Comparisons have been drawn between Kattan and Kim Kardashian West, noting similarities in their family-run businesses and influencer status in the beauty industry.[6]

Launch

The first Huda Beauty product was a collection of false eyelashes released through Sephora in Dubai in 2011, and the United States in 2015. According to reports,The Kardashian sisters used Huda Beauty lashes, providing an early publicity boost to the label.[7]

In December 2017, the company received a minority investment from TSG Consumer Partners, a private equity firm that had previously invested in beauty brands such as Smashbox and IT Cosmetics.[8]

Products

Huda Beauty offers more than 140 products online or in-store. The cosmetics company has introduced a wide array of products, including lipsticks, highlighter and contour palettes, fake eyelashes, and a joint venture item with Tweezerman. Since launch, Huda Beauty's Samantha Lashes #7, has been ranked as one of the best-selling and highly reviewed lash products.[9] [10]

In 2018, all launched products brought in at least $200 million in annual revenue.[11] Some have described the success of internet-based beauty brands like Huda Beauty as part of a shift in the beauty market towards e-commerce.

Awards and recognition

In 2016, Huda Kattan was awarded the Digital Innovator of the Year award in the category of prestige beauty by Women's Wear,[12] in 2017, Huda Beauty's false eyelashes won the Best False Lashes award by wedding magazine The Knot and in 2021, she won GLAMOUR's Women of the Year Entrepreneurial Gamechanger.[13] Kattan was named as one of Time magazine's 25 Most Influential People Online,[14] alongside J.K Rowling and Kim Kardashian West and she was listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes.

Controversies and criticism

Genital lightening

Huda Beauty faced intense disagreement over a blog post advising women about ways to lighten the color of their genitals. Originally published on 7 April 2018, the post named "Why Your Vagina Gets Dark And How To Lighten It" noted some tips from "trusted expert" and board-certified dermatologist Doris Day, MD. This post was criticized as unprofessional and misleading.[15]

Allegations of copying

  1. FauxFilter vs Fenty Beauty

In 2017, Huda Beauty announced that it would soon be debuting a foundation collection with a more diverse range of shades. Following this announcement, the collection was criticised by Fenty Beauty followers that "it copies Fenty Beauty's Pro Filt'r foundation collection image". Huda Beauty's "#FauxFilter" foundations have a selection of 30 shades, while Rihanna's brand - Fenty Beauty Pro Filt'r foundation collection has 40 shades.[16] Others, however, applauded Huda Beauty for being one of the first brands to release an inclusive range of shades in Sephora stores globally.

Acne scar controversy

In 2015, a YouTuber from the UK, Em Ford, posted a video named "You Look Disgusting". The video discussed negative comments she had received about her appearance, and, as of October 2018, the number of views had exceeded 28 million.[17] There was a post from Huda that has been blamed for shaming other peer YouTubers' acne scars. Kattan had posted a comment stating the only thing worse than a breakout is an acne scar. Huda had used Ford's positive post to show "how ugly" the acne scars could be. After seeing Huda's post, Em Ford made a new post questioning if Huda, as a popular brand, wants to be one of the bullying problems or one of the solutions.[18] This ended with Kattan's replies to the posts and an apology online.

Neon Obsessions lawsuit

In 2022, Huda Beauty was accused for use of disapproved substances around the eye by the US Food and Drug Administration. A US lawsuit filed by consumers claimed that the Neon Obsessions palette by Huda Beauty concealed the prohibited ingredients by hiding warning labels such as "not intended for the eye area". A California federal judge approved a $1.93 million settlement to resolve the claims and $1.2 million in legal fees for the plaintiffs.[19] [20]

Marketing

According to the Instagram scheduling tool HopperHQ, which publishes an 'influencer rich list' estimating the value and income of internet influencers, Kattan could potentially earn up to AED 66,000 per sponsored post as the owner of Huda Beauty.

Huda Beauty is among the best-selling cosmetics brands in Sephora in the Middle East and Harrods in London. According to The Business of Fashion, Kattan's background as a second-generation Iraq immigrant in America distinguishes her from other beauty influencers. She studied Finance in the United States, and pursued a career as a makeup artist in Dubai.[21]

Fragrances

In 2018, Huda Beauty stated that they were entering the skincare and fragrance markets and announced a new collection of perfume.[22]

Philanthropy

2020

2021

External links

Notes and References

  1. News: Hutcheson. Susannah. How I became a makeup mogul: Beauty influencer Huda Kattan talks about business, life. USA Today. 19 October 2018.
  2. Day. Emma. 13 April 2017. Huda Kattan Has Been Named One Of Forbes' Top Three 'Influencers'. Emirates Woman. 19 October 2018.
  3. News: Mariam. 18 July 2018. Huda Kattan Was Just Placed In Forbes List Of The Richest Self-Made Women. Lovin'. 19 October 2018.
  4. How Huda Kattan Turned Blogging Into a Beauty Empire. Allure. Condé Nast. 19 October 2018.
  5. 2 October 2018. HBD! Here Are 9 Things You Didn't Know About Huda Kattan. Vogue Arabia. 19 October 2018.
  6. Web site: Nichol. Louise. 3 October 2016. Huda Kattan: "The Goal Is To Own The Beauty Industry Globally". Harper's Bazaar Arabia. dead. https://web.archive.org/web/20161007225103/http://www.harpersbazaararabia.com/fashion/editorials/huda-kattan-is-revealed-as-bazaars-october-cover-star. 7 October 2016.
  7. Jacques. Renee. 13 October 2015. You Can Finally Get the Kardashians' Favorite Lashes at Sephora. Allure. Condé Nast. 20 December 2018.
  8. Web site: Saltzman. Stephanie. 14 December 2018. Influencer Huda Kattan's Beauty Company Just Landed a Major Investment. Fashionista. 19 October 2018.
  9. News: Kaur. Melisha. 25 June 2018. Best Huda Beauty products. Evening Standard. 19 October 2018.
  10. Guglielmetti. Petra. 14 January 2016. The Exact Product You Need to Get J.Lo-Worthy Lashes. Glamour. 19 October 2018.
  11. Sorvino. Chloe. How Huda Kattan Built A Billion-Dollar Cosmetics Brand With 26 Million Followers. Forbes. 19 October 2018.
  12. Web site: Shapiro. Bee. 20 March 2017. Is Huda Kattan the Most Influential Beauty Blogger in the World?. The New York Times. 13 July 2021.
  13. Hampson. Laura. Maddick. Emily. Huda Kattan: GLAMOUR's Women of the Year Entrepreneurial Gamechanger on trusting your gut and why representation is so important. 13 July 2021. Glamour UK.
  14. Time Staff. 26 June 2017. Meet the 25 Most Influential People on the Internet. Time. 19 October 2018.
  15. Web site: Gil. Natalie. 7 May 2018. Huda Beauty's Guide To Vagina Lightening Sparks Major Controversy. Refinery29. 19 October 2018.
  16. News: Arps. Brianna. 4 October 2017. Rihanna fans are accusing a beauty blogger of copying Fenty Beauty's foundation line. INSIDER. 26 October 2018.
  17. News: Scott. Ellen. 1 August 2018. Em Ford calls out Huda for using her face to discuss getting rid of acne scars. Metro. 26 October 2018.
  18. News: Jones. Fionnuala. Huda Beauty was criticised for shaming this YouTuber over her acne scars. The Daily Edge. 26 October 2018.
  19. Images Staff. 26 July 2022. Huda Beauty will pay nearly $2m to settle Neon Obsessions lawsuit. Images. 31 December 2022.
  20. Mueller. Jacquelyn. 25 July 2022. Settlement Reached in Huda Beauty Makeup Palettes Lawsuit. Global Cosmetic Industry. 31 December 2022.
  21. Web site: Chitrakorn. Kati. 14 December 2016. Inside Huda Kattan's Blog-to-Brand Beauty Empire. Business of Fashion. 19 October 2018.
  22. Rosenstein. Jenna. 25 July 2018. Huda Kattan is Launching a Huda Beauty Perfume. Harper's Bazaar. 26 October 2018.
  23. Bellheather. Diana. 25 May 2020. How you can join Huda Kattan in supporting doctors fighting COVID-19. Emirates Woman. 23 May 2021.
  24. Joseph. Sarah. 6 April 2021. 'Enough is enough': Huda Kattan's mission to stop 'toxic' beauty standards. Emirates Woman. 23 May 2021.
  25. Naser. Rama. 2 March 2021. Huda Kattan Stands in Solidarity with Asian Americans in the Protest of Racism. Vogue Arabia. 24 May 2021.
  26. Saleh. Zeina. 19 April 2021. Huda Kattan Donates One Million Meals to the Region's Largest Ramadan Food Drive. Vogue Arabia. 23 May 2021.
  27. Web site: Bargh. Becky. 19 May 2021. Huda Beauty postpones brand's 'biggest launch of the year' in respect of clashes in Palestine. CosmeticsBusiness.com. 23 May 2021.
  28. News: 19 May 2021. Beauty mogul Huda Kattan donates to Indian COVID-19 relief efforts. Arab News. 23 May 2021.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Huda Beauty".

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